Head of Fundraising and Brand in London

Head of Fundraising and Brand in London

London Full-Time 55000 - 60000 £ / year (est.) Home office (partial)
The Clink

At a Glance

  • Tasks: Lead fundraising and brand strategy to support life-changing projects.
  • Company: Join The Clink Charity, transforming lives through training and support.
  • Benefits: Enjoy 28 days holiday, pension scheme, and free meals on duty.
  • Other info: Dynamic role with opportunities for personal and professional growth.
  • Why this job: Make a real impact by reducing reoffending and creating second chances.
  • Qualifications: Proven fundraising experience and strong leadership skills required.

The predicted salary is between 55000 - 60000 £ per year.

Salary: £55,000 - £60,000 (subject to experience)

Contract: Permanent

Working pattern: Full time, 9am-5pm Monday-Friday, 3-4 days in the office, or on site at projects in prison or in the community.

Location: Our Head Office is in Herne Hill, SE24 London (7 min walk from Herne Hill station).

Application date: Applications will be reviewed on a rolling basis. The closing date is Monday 22nd June 2026, 9am.

About The Clink Charity

The Clink Charity, founded in 2009, aims to prevent and reduce reoffending through training, reintegration, and support. We deliver hospitality and horticulture training behind the prison walls and in the community by creating an environment where our students are supported to gain the skills, confidence and qualifications they need to rebuild their lives. Since that time, we have trained approximately 5,000 people in prison and delivered 2,600 City & Guilds qualifications in a variety of hospitality and food courses. What makes The Clink so unique is our post‑release support and mentoring programme that reintegrates an offender back into society through assistance with health and mental health issues, housing, employment, family connections and friendships. The charity operates an award‑winning fine‑dining restaurant open to the public inside HMP Brixton, training kitchens in the prison estate, horticulture projects at HMP Send and HMP Erlestoke, a commercial bakery in Brixton, and a bespoke delivery service, Catered by Clink. Additionally, Clink Events is our social enterprise catering business with food produced by the women in HMP Downview and also in an additional kitchen at Herne Hill and then served by alumni on front of house at some of the best venues in London including the Guildhall, the Science Museum, Cutty Sark, Kew Gardens and the Camden Roundhouse. In 2025, across 239 events, The Clink fed 43,000 people. More information can be found on our website and social media channels.

About The Role

Our Head of Fundraising & Brand is a vital leadership role within The Clink Charity, responsible for securing the income, profile and partnerships needed to sustain and grow our life‑changing work. This is a broad and influential role, providing strategic leadership across fundraising, communications, marketing and brand. Working within our portfolio of prison and community‑based projects, the postholder will help ensure that The Clink’s impact is communicated in a compelling and consistent way to funders, supporters, partners and the wider public, while developing sustainable income streams to support our long‑term ambitions. Building on The Clink’s strong reputation and proven impact, the Head of Fundraising & Brand will lead the development and delivery of a fundraising and communications strategy that extends beyond grants to encompass major donors, corporate partnerships, individual giving, events and other income opportunities. Through powerful storytelling, audience growth and brand development, they will increase awareness of our work, strengthen engagement with key stakeholders and create new opportunities for fundraising, partnerships and commercial income generation. Working closely with the Chief Executive, Director of Finance & Resources and senior leadership team, the postholder will lead and develop a talented fundraising and marketing team, cultivate strategic relationships and identify new opportunities for growth and collaboration. As The Clink continues to expand its reintegration, training and employment programmes, this role will play a central part in securing the resources needed to support that growth, strengthen our brand and increase engagement with our mission to reduce reoffending.

A Little About You

We are looking for a strategic and ambitious fundraising leader with a track record of generating income, building partnerships and inspiring teams, who is passionate about creating meaningful social change. You could be a great fit for our Head of Fundraising & Brand role if you are an ambitious and strategic leader with experience of developing fundraising strategies, growing income and building organisational profile. Perhaps you've led fundraising within a charity, developed successful partnerships, secured major grants, or overseen marketing and communications activity that has strengthened a brand, increased audience engagement and generated growth in income through fundraising, commercial activity or the sale of products and services. You may have built your career in fundraising, communications, marketing or business development, but you'll have a strong understanding of how these disciplines work together to generate support, attract funding, grow audiences and drive sustainable income. You'll be comfortable developing strategy, building relationships and translating organisational impact into compelling stories that inspire funders, partners, customers and supporters. We welcome applications from experienced professionals who are ready to lead a talented team, shape the future direction of fundraising and brand development at The Clink Charity, and play a key role in our continued growth. Most importantly, you'll be passionate about our mission and motivated by the opportunity to transform lives, reduce reoffending and create second chances.

Key Responsibilities

  • Fundraising and Income Generation
    • Develop and deliver a multi‑stream fundraising strategy that supports The Clink Charity’s growth and long‑term sustainability.
    • Use brand identity to drive sales.
    • Lead income generation activity across trusts and foundations, corporate partnerships, individual giving, events and other fundraising streams.
    • Use communications to create income from marketing of our commercial products and services e.g. bakery, restaurant, café, events.
    • Build and manage a strong fundraising pipeline, identifying and securing new funding opportunities and strategic partnerships.
    • Monitor fundraising performance, ensuring targets are achieved and opportunities and risks are proactively managed.
  • Brand, Marketing and Communications
    • Lead the development and delivery of a compelling brand and communications strategy.
    • Ensure The Clink’s impact, mission and outcomes are communicated effectively to supporters, funders, partners and the wider public.
    • Oversee marketing campaigns, digital engagement and communications activity that strengthen the charity’s profile and support income generation.
    • Champion a consistent and impactful organisational brand across all channels.
  • Leadership and Team Development
    • Lead, motivate and develop a high‑performing fundraising, marketing and communications team.
    • Create a culture of accountability, collaboration and continuous improvement.
    • Support the development of fundraising and marketing capability across the wider organisation.
  • Strategic Leadership
    • Contribute to the strategic direction and future development of The Clink Charity.
    • Work closely with colleagues across operational and support functions to align fundraising and brand activity with organisational priorities.
    • Represent the charity externally with funders, partners, supporters and other key stakeholders.
    • Ensure compliance with fundraising regulations, best practice and organisational policies.

Person Specification

Essential

  • Significant experience in fundraising, income generation and fundraising strategy development.
  • A proven track record of delivering sustainable income growth across multiple fundraising streams.
  • Experience of developing and implementing successful fundraising plans, campaigns and income‑generation initiatives.
  • Experience of leading or overseeing brand, marketing and communications activity, including the development of organisational messaging and audience engagement strategies.
  • Strong understanding of how fundraising, brand, marketing and communications can work together to increase income, profile and supporter engagement.
  • Experience of leading, motivating and developing high‑performing teams.
  • Excellent stakeholder engagement and relationship‑building skills, with the ability to influence and inspire a wide range of audiences.
  • Outstanding written and verbal communication skills, including the ability to develop compelling cases for support and communicate organisational impact effectively.
  • Strong planning, organisational and project management skills.
  • Experience of using data, insight and performance metrics to inform decision‑making and drive improvement.
  • A commitment to the mission, values and objectives of The Clink Charity.

Desirable

  • Experience within the charity, social enterprise or not‑for‑profit sector.
  • Experience of working with senior leadership teams, trustees or boards.
  • Experience of corporate partnership development, major donor fundraising or philanthropy.
  • Experience of managing digital marketing, audience development or supporter engagement activity.
  • Understanding of rehabilitation, employability, education or the criminal justice sector.
  • Membership of a relevant professional body such as the Chartered Institute of Fundraising or the Chartered Institute of Marketing.

Personal Attributes

  • Demonstrable belief in The Clink’s mission and passion for our work.
  • High levels of self‑awareness, humility and flexibility, as well as an open and collaborative leadership style.
  • Personal integrity, kindness, warmth and sound judgement.
  • Good communicator: orally and in writing.
  • Proactive, adaptable and can use initiative and find solutions to problems.
  • Positive, entrepreneurial, energising and adopts a 'can do' mentality.
  • Values driven and promotes inclusion, diversity, equity and accessibility (IDEA).

Reporting Lines & Management Expectations

You will report to our Director of Finance and Resources and will initially have two team members reporting to you.

Benefits

  • 28 days holiday plus bank holiday.
  • Company pension scheme.
  • Free meal on duty at Head Office or in the Restaurant.

Head of Fundraising and Brand in London employer: The Clink

The Clink Charity is an exceptional employer, offering a unique opportunity to make a meaningful impact in the lives of individuals re-entering society. With a strong commitment to employee growth and a collaborative work culture, staff benefit from a supportive environment that fosters professional development and innovation. Located in Herne Hill, London, employees enjoy a vibrant community atmosphere, competitive salary, and generous benefits including 28 days holiday and a company pension scheme, all while contributing to a mission that transforms lives and reduces reoffending.

The Clink

Contact Details:

The Clink Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Fundraising and Brand in London

Get Involved with Local Charities

Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like The Clink.

Network through Fundraising Events

Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of The Clink, you’ll definitely make an impression!

Leverage LinkedIn for Connections

Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.

Showcase Your Passion through Content

Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at The Clink. It’s all about being visible and passionate!

We think you need these skills to ace Head of Fundraising and Brand in London

Fundraising Strategy Development
Income Generation
Partnership Building
Brand Development
Marketing Campaign Management
Stakeholder Engagement
Team Leadership

Some tips for your application 🫡

Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that The Clink supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!

Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!

Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of The Clink. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.

Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Head of Fundraising and Brand role at The Clink. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!

How to prepare for a job interview at The Clink

Display Your Passion for the Cause

Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of The Clink. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.

Know Your Fundraising Strategies

Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at The Clink.

Be Ready for Scenarios and Challenges

Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.

Emphasise Collaboration and Network Building

Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for The Clink. This shows you're not only a lone wolf but a team player with valuable connections.