Type: Full Time - Monday to Friday, 9:00am – 5:30pm
Reports To: Venue Director
Application deadline: Sunday 2nd August (please note we will be reading applications as they come through and may begin interviews before this date)
About Us:
The Clapham Grand is one of London’s last remaining Victorian variety halls, proudly independent & inclusive and totally committed to joy. Our programme is as eclectic as our audience; comedy icons, club classics, cult film screenings, live music legends, drag & cabaret stars and more. We’re here to bring people together for unforgettable nights out, and our team is a huge part of the magic.
We're an independent venue with a packed calendar of live music, comedy, club nights, drag, podcasts, film screenings, theatre and one-off events. No two weeks are the same, so we're looking for someone who thrives in a fast-paced environment and is genuinely excited by creating campaigns that sell tickets.
About You:
You are organised and results-driven, able to confidently create and run multiple advertising strategies across all forms of digital, specialising but not limited to the meta platforms. Your focus will be on driving ticket sales & attendance for our inhouse productions whilst offering support to our external promoters.
This is a high paced role, with your initial primary focus being ownership of our paid digital marketing. You'll need experience within the Meta ad suite, and in creating strategies to maximise ticket sales and be confident managing multiple campaigns with quick turnarounds. You are driven by increasing attendance at our events, growing our audiences & selling tickets, but you also understand that this is an independent venue and personality is everything. Creativity in both content and strategy is key for success
Outside of owning our promotion across our digital platforms, you'll have excellent communication skills to help our external promoters with promotional support for their shows, whilst engaging and growing our networks across local businesses and community groups. You’ll be making people fall in love with us from all avenues.
You love the energy of live events and understand that priorities can change quickly. You're happy switching from promoting a comedy show to a drag extravaganza, or a club night to R&B brunch to sports screenings, and you'll enjoy finding the best way to reach each audience.
You'll be someone who brings ideas, knowledge and experience and wants to help one of London's most iconic independent venues continue to grow.
If you're looking for a varied promotions role where your work has a direct impact on ticket sales and the audience experience, we'd love to hear from you.
Pay:
£35K - 40K per year, depending on experience
Employee Benefits:
- Training and development opportunities.
- Pension: as part of auto-enrolment you may be eligible for the pension scheme.
- Complimentary tickets to performances and events
- Discounted drinks and food from The Clapham Grand
Key Responsibilities:
- Planning, creating and optimising Meta advertising campaigns to drive ticket sales.
- Drive data collection and grow audiences for the venue & our many event brands
- Liaise with our promoters, advising on & implementing the best digital marketing for them
- Work within set budgets for shows, maximising results and tailoring each campaign within its own budget
- Planning, building and sending regular email campaigns (e-shots), including audience segmentation, testing and reporting.
- Working closely with the programming team to sell tickets for a huge variety of events, often with short lead times.
- Monitoring campaign performance and using data to improve results.
- Keeping on top of the fast-paced & ever-changing updates in paid digital advertising
- Organise and schedule our social media accounts, and work alongside our content team
- Support the programming team with comms with content and artwork designers
- Supporting the wider team with marketing ideas and promotional activity across the venue.
Person Specification
If the statements in the essential section describe you, then we would love to hear from you!
- A track record of driving engagement and ticket sales through digital marketing.
- Excellent copywriting skills and a great eye for detail.
- Strong organisational skills and the ability to juggle multiple priorities.
- A proactive, positive attitude and the confidence to work independently.
- A genuine passion for live entertainment, pop culture and what's happening online.
The Interview Process
- We will invite shortlisted candidates to have a chat with us which will be in person at The Clapham Grand.
- If there are a lot of applicants we may ask you to take part in a telephone/zoom interview before we schedule an in person one.
- We will contact any candidates we wish to interview within two weeks of receiving their application.
This is a guide to the role of Promotions Manager. Responsibilities are likely to evolve with the post holder over time and a unique specification will be available for particular areas.
