At a Glance
- Tasks: Lead digital content strategy and engage audiences through innovative storytelling.
- Company: Join the Barbican, a vibrant arts centre in the heart of London.
- Benefits: Competitive salary, 28 days leave, hybrid work, and pension scheme.
- Other info: Collaborative environment with opportunities to support emerging talent in the creative industry.
- Why this job: Shape the digital presence of a world-class arts organisation and inspire millions.
- Qualifications: Proven experience in digital marketing and strong leadership skills.
The predicted salary is between 49140 - 55000 £ per year.
The job requirements are detailed below. Where applicable the skills, qualifications and memberships required have also been included.
Salary: £49,140 - £55,000 per annum inclusive of all allowances
Contractual Hours: 35
Basis: 12 Month Fixed Term Contract
Workplace category: Hybrid (3 days in office)
The Barbican is a multidisciplinary international arts centre in the City of London. Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways. Each year, the Centre presents hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in.
Firmly rooted in its neighbourhood, the Barbican collaborates on projects with local communities, and supports young people and emerging talent to develop their artistic practice and access jobs in the creative industry.
We are seeking an exceptional digital marketing leader to help shape the Barbican's digital presence and audience engagement. As Senior Digital Marketing & Audience Insight Manager – Content, you will lead the development of our digital content strategy across website, social media and email channels, ensuring a compelling, audience-focused and data-informed approach that strengthens the Barbican brand and supports organisational objectives.
Working closely with the Deputy Head of Marketing and the Senior Digital Marketing & Audience Insight Manager (Data & Products), you will drive innovation in digital storytelling, content creation and social media strategy. You will oversee the development of engaging content that reflects the breadth and ambition of the Barbican's world-class arts programme, while using audience insight and performance data to inform decision-making and maximise impact.
This is a key leadership role, responsible for managing and developing our Social Media & Content team, championing best practice across digital marketing, and ensuring our content remains creative, relevant and effective. You will work collaboratively with colleagues across the organisation to identify new opportunities for digital engagement, support audience growth and position the Barbican as a leader in digital marketing within the arts and cultural sector.
The successful candidate will bring significant experience in digital content and social media marketing, excellent strategic and leadership skills, and a strong understanding of how audience insight can be used to shape content, engagement and organisational success.
What We Offer:
- Barbican Membership
- Membership of the Local Government Pension Scheme (LGPS)
- 28 days annual leave plus
Senior Digital Marketing & Audience Insight Manager - Content in London employer: The City Of London
The City of London Corporation is an exceptional employer, offering a competitive salary and generous benefits including 24 days of annual leave and a robust pension scheme. Our work culture prioritises employee well-being and professional growth, providing opportunities to contribute to the conservation of beautiful public spaces in the vibrant community of West Ham Park. Join us in making a meaningful impact while enjoying a supportive and dynamic work environment.
