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For Companies At a Glance
- Tasks: Engage with clients, recommend services, and manage sales pipelines.
- Company: Join Citation Group, a leading UK firm with over 110,000 clients.
- Benefits: Enjoy uncapped bonuses, 33 days holiday, and a health cash plan.
- Why this job: Grow your career in a supportive culture while helping businesses thrive.
- Qualifications: B2B sales experience, strong communication skills, and CRM proficiency required.
- Other info: Hybrid work model: 3 days in-office, 2 remote.
The predicted salary is between 24000 - 32000 £ per year.
Location: Hybrid – 4 Days in Wilmslow Office
2026: Win. Grow. Repeat.
As we move into 2026, Citation Group is entering an exciting new phase of growth. Supporting over 100,000 businesses nationwide and backed by an ambitious, acquisition-led expansion strategy, we’re looking for a consultative, results-driven Inside Sales Executive to play a key role in our continued success.
Who Are Citation Group?
Citation Group is one of the UK’s leading providers of compliance, quality, and risk management solutions. We support businesses of all sizes with expert-led services across HR, Employment Law, Health & Safety, Fire Safety, Electrical Safety, ISO certification, Cyber Security, and eLearning and that’s just the start.
With a huge and ever-growing product portfolio, we provide powerful add-on services that help our clients strengthen compliance, reduce risk, and unlock growth opportunities.
The Role
As an Inside Sales Executive, you’ll work exclusively with existing Citation clients, identifying opportunities to introduce and sell our wide range of add-on services.
From Fire Safety and Electrical services to ISO certifications and eLearning solutions you’ll have a diverse product suite to offer, meaning no two conversations are the same.
This is a true end-to-end sales role. You’ll:
- Conduct consultative needs analysis
- Recommend tailored solutions from our extensive portfolio
- Handle objections confidently
- Close deals and manage the full sales cycle
Your success will come from strengthening relationships, increasing account value, and helping clients maximise the value of their partnership with Citation.
Key Responsibilities
- Consult with existing Citation clients to uncover current and future needs
- Cross-sell and upsell services across our broad product range
- Deliver compelling, solution-led sales conversations
- Manage the full sales process from first contact to close
- Maintain and forecast your pipeline using CRM systems
- Work collaboratively with internal teams to ensure seamless service delivery
What You Bring
- Proven B2B sales experience with a strong track record of hitting or exceeding targets
- Confidence in consultative selling across multiple service lines
- Excellent objection handling and closing skills
- Strong organisational skills and CRM proficiency
Why Join Us in 2026?
- Huge product range = huge earning potential
- 33 days’ holiday (including bank holidays) + your birthday off
- Health cash plan, wellbeing support, and ongoing learning
- A high-performance, supportive sales culture with clear progression pathways
This isn’t just another inside sales role.
It’s your opportunity to sell from a powerful and diverse portfolio, maximise account value, and be part of a market-leading organisation during a major growth year.
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Account Executive employer: The Citation Group
Contact Detail:
The Citation Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive
✨Tip Number 1
Familiarise yourself with Citation Group's services and client base. Understanding their offerings will help you tailor your conversations and demonstrate how you can add value to potential clients.
✨Tip Number 2
Practice your consultative selling techniques. Since this role focuses on relationship-building rather than cold calling, being able to engage in meaningful conversations about client needs is crucial.
✨Tip Number 3
Brush up on your CRM skills. Being proficient in managing a healthy pipeline through CRM systems will not only help you stay organised but also show your potential employer that you're ready to hit the ground running.
✨Tip Number 4
Network with current or former employees of Citation Group. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
We think you need these skills to ace Account Executive
Some tips for your application 🫡
Understand the Role: Read the job description carefully to grasp the key responsibilities and skills required for the Account Executive position. Tailor your application to highlight your relevant experience in consultative sales and relationship building.
Craft a Compelling CV: Ensure your CV showcases your B2B sales experience, particularly any achievements related to hitting or exceeding targets. Use quantifiable results to demonstrate your success in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for helping businesses thrive and your understanding of the consultative sales approach. Mention specific examples of how you've successfully engaged with clients and recommended solutions.
Highlight Relevant Skills: Emphasise your communication skills, confidence in objection handling, and proficiency with CRM systems. These are crucial for the role, so make sure they stand out in both your CV and cover letter.
How to prepare for a job interview at The Citation Group
✨Understand the Company and Its Services
Before your interview, take some time to research Citation Group and its services. Understand their client base and how they support businesses. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Consultative Selling Questions
Since this role focuses on consultative selling, be ready to discuss your approach to understanding client needs. Prepare examples of how you've successfully identified challenges and recommended solutions in previous roles.
✨Showcase Your Relationship-Building Skills
Highlight your ability to build and maintain relationships with clients. Share specific instances where you've deepened client connections or turned a challenging situation into a positive outcome. This will show your fit for a relationship-based sales role.
✨Practice Objection Handling Scenarios
Be prepared to handle objections during the interview. Think of common objections you’ve faced in past sales experiences and practice your responses. Demonstrating confidence in overcoming objections will be key to showcasing your sales skills.