At a Glance
- Tasks: Create and manage engaging social media content and campaigns for a global audience.
- Company: Join Cigna Healthcare, a leading global health services company.
- Benefits: Enjoy competitive salary, remote work, private medical insurance, and educational development.
- Other info: Collaborative team environment with opportunities for professional growth.
- Why this job: Make an impact in healthcare by enhancing Cigna's social media presence.
- Qualifications: 3-5 years in social media, strong writing skills, and experience with B2B content.
The predicted salary is between 37800 - 46200 £ per year.
Social Media Manager
Join to apply for the Social Media Manager role at The Cigna Group.
About Cigna Healthcare
Cigna Healthcare is a global health services company dedicated to transforming healthcare.
With roots in the U.
S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide.
Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry.
Our mission is to improve the health, well-being, and peace of mind of those we serve.
About The Role
Working together with the Senior Social Media Manager and managed by the Head of Global Brand, this role will be responsible for developing and delivering social media campaigns and content across our global footprint for Cigna Healthcare International Health.
The position sits within the International Health Brand team and collaborates with colleagues who deliver brand activations, content, thought leadership, and social media campaigns.
• You'll Be Responsible For
- Content creation and scheduling: Create and schedule engaging content, such as posts and articles across various social media platforms, adapting content for different audiences and channels.
- Community management: Monitor conversations across social media channels, respond to comments and messages, and engage in relevant discussions online.
- Stakeholder collaboration: Work closely with internal teams and stakeholders to gather information for social content and ensure alignment with brand messaging.
- Paid social campaigns: Plan, execute, and optimise paid social media campaigns across platforms to drive engagement and support wider business objectives.
- Research and ideation: Conduct industry and trend research to inform content strategy and participate in brainstorming sessions for creative ideas.
- Escalation management: Understand and apply social media escalation processes for handling negative comments, posts, or sensitive issues in line with company guidelines.
- Executive presence support: Assist in developing and amplifying content that enhances the social media presence of senior executives.
- Performance analysis and reporting: Track, analyse, and report on social media performance using tools like Sprout Social, native platform analytics, and Google Analytics to measure the effectiveness of campaigns and content.
- Online event organising and promotion: Support planning, executing and optimising social media campaigns to promote online events and activities such as webinars, virtual panels and podcasts, including both organic and paid promotion.
- What You’ll Bring To The Role
- A minimum of 3-5 years in a social media role, ideally with a corporate background.
- Strong experience with Linked In and writing content for a corporate, B2B audience. Writing content for a global audience is a plus.
- Remote working experience is preferable.
- Comfortable using social media scheduling tools such as Sprout Social.
- Experience using Linked In Campaign Manager and Meta Business Suite.
- Strong attention to detail and the ability to independently manage workload and deadlines.
- Excellent written and verbal communication skills, with an understanding of how to write content for social media.
- Hands‑on experience managing paid social media campaigns is necessary, including budgeting and performance optimisation (with a focus on Linked In).
- Proven ability to work alongside key stakeholders and communicate effectively across teams whilst building positive relationships.
- Experience in trend analysis, industry research, and creative content ideation.
- Experience using design software to create visual content for organic and paid social media, including graphic design, photo editing and video or animation creation is a plus.
- Why You’ll Love Working Here
- Competitive salary
- Remote role with occasional travel
- Private Medical Insurance
- Employee Wellbeing Benefits
- Educational Development Program
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: See Yourself EMEA@cigna. com for support.
Do not email See Yourself EMEA@cigna. com for an update on your application or to provide your resume as you will not receive a response.
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Social Media Manager (B2B) in Lanark employer: The Cigna Group
Cigna Healthcare is an exceptional employer, offering a dynamic and supportive work environment in Greenock where you can lead a dedicated team of Customer Service Representatives. With a strong focus on employee well-being, competitive salaries, and opportunities for professional growth through educational development programs, Cigna fosters a culture of collaboration and innovation. Join us to make a meaningful impact in international healthcare while enjoying the benefits of a multicultural workplace that values clear communication and trust.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (B2B) in Lanark
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Cigna Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Cigna Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Cigna Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Social Media Manager (B2B) in Lanark
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Cigna Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of The Cigna Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Cigna Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Cigna Group
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At The Cigna Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
