At a Glance
- Tasks: Lead customer engagement strategies and design targeted marketing programmes.
- Company: Join Cigna Healthcare, a global leader in health services.
- Benefits: Competitive salary, supportive culture, and opportunities for professional growth.
- Other info: Work with a globally recognised team focused on improving health and well-being.
- Why this job: Make a real impact on customer relationships in a dynamic environment.
- Qualifications: Experience in marketing strategy and team leadership required.
The predicted salary is between 80000 - 100000 € per year.
About Cigna Healthcare
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, well‑being, and peace of mind of those we serve. You’ll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work.
About the Role
You will lead the Customer Engagement function for International Health, shaping how we connect with existing customers across both Consumer and B2B segments. This role exists to increase customer value and reduce cost to serve through targeted, data‑driven marketing strategies. You’ll operate in a fast‑moving, evolving environment where priorities may shift. Success requires balancing long‑term strategy with hands‑on execution, while leading a distributed team across the UK and Europe.
What You’ll Do
- Define and lead the Customer Engagement strategy, aligning it to a five‑year roadmap that improves customer value and profitability.
- Design and deliver targeted marketing programmes across digital and traditional channels to increase retention, loyalty, and engagement.
- Develop and optimise customer nurture journeys, progressing contacts from early engagement through to qualified sales opportunities.
Head of Customer Engagement employer: The Cigna Group
Cigna Healthcare is an exceptional employer that prioritises employee well-being and professional growth within a supportive and dynamic work culture. As a leader in the healthcare industry, Cigna offers unique opportunities for career advancement while fostering a collaborative environment where innovation thrives. With a commitment to transforming healthcare on a global scale, employees can take pride in contributing to meaningful work that positively impacts millions of lives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Customer Engagement
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Cigna or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by researching Cigna's values and recent projects. Show us you’re not just another candidate; demonstrate how your vision aligns with their mission to improve health and well-being.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in customer engagement can drive results. We want to hear about your data-driven strategies and how you’ve successfully led teams before.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Cigna family and making a difference.
We think you need these skills to ace Head of Customer Engagement
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Customer Engagement role. Highlight your experience in customer engagement strategies and any relevant marketing programmes you've designed. We want to see how your skills align with our mission at Cigna Healthcare!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about transforming healthcare and how you can contribute to our goals. Keep it engaging and personal, showing us your personality and enthusiasm for the role.
Showcase Your Data-Driven Mindset:Since this role involves targeted, data-driven marketing strategies, be sure to include examples of how you've used data to inform your decisions in previous roles. We love seeing candidates who can blend creativity with analytics!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Cigna Group
✨Know Cigna Inside Out
Before your interview, dive deep into Cigna Healthcare's mission, values, and recent initiatives. Understanding their focus on customer engagement and how they operate globally will help you align your answers with their goals.
✨Showcase Your Data-Driven Mindset
Since the role involves targeted, data-driven marketing strategies, be prepared to discuss specific examples of how you've used data to drive customer engagement in previous roles. Highlight any successful campaigns you've led and the metrics that demonstrate their impact.
✨Balance Strategy with Execution
Cigna is looking for someone who can balance long-term strategy with hands-on execution. Be ready to share experiences where you've successfully implemented a strategic plan while adapting to changing priorities. This will show your flexibility and leadership skills.
✨Engage with Questions
Prepare thoughtful questions about the Customer Engagement function and how it fits within Cigna's broader objectives. This not only shows your interest in the role but also gives you insight into their expectations and culture.
