At a Glance
- Tasks: Lead digital marketing analytics to transform data into actionable insights for global marketing strategies.
- Company: Cigna Healthcare, a trusted global health service company with a collaborative culture.
- Benefits: Competitive salary, private medical insurance, wellbeing support, and educational development opportunities.
- Other info: Join a multicultural, hybrid working environment with excellent career growth potential.
- Why this job: Shape how data drives marketing decisions and improve customer outcomes on a global scale.
- Qualifications: Experience in digital marketing analytics and strong project management skills required.
The predicted salary is between 70000 - 90000 € per year.
About Cigna Healthcare
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, well-being, and peace of mind of those we serve. We are committed to creating a positive culture and a collaborative environment where you can grow and make meaningful contributions.
About The Role
You will lead Digital Marketing Analytics within the International Health Centre of Excellence, shaping how data and insights inform marketing decisions across the business. Your focus will be on turning complex data into clear, actionable insights that support acquisition, customer experience, and engagement strategies. You’ll work across multiple markets and teams in a fast-paced, evolving environment. Success in this role depends on balancing hands-on technical expertise with strategic oversight, while enabling others to use data effectively.
What You’ll Do
- Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators.
- Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used.
- Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement.
- Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets.
- Translate complex analytical outputs into clear reports and visualisations for both technical and non-technical stakeholders.
- Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models.
- Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences.
- Lead knowledge sharing and training to enable marketing teams to better self-serve and use data effectively.
- Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR).
- Manage budgets for the Digital Marketing Analytics CoE and lead a direct report.
What You’ll Bring
- Experience in digital marketing analytics, including hands-on use of analytics, visualisation, and tag management tools.
- Proven ability to develop and implement data-driven marketing strategies across B2B and B2C environments.
- Experience translating data into meaningful insights that support commercial decision making.
- Strong project management capability, delivering analytics initiatives from planning through to execution.
- Experience working across cross-functional teams and managing stakeholder relationships.
- Bachelor’s degree in business administration, marketing, or a related field.
Skills
Soft Skills- Leadership: guide and support others, creating clarity and direction for your team.
- Communication: explain complex insights clearly to different audiences.
- Collaboration: work effectively across teams, building trust and alignment.
- Adaptability: respond to changing priorities while maintaining delivery.
- Analytical thinking: approach problems with a structured, insight-led mindset.
- Digital analytics platforms (GA4/GA360, Adobe CJA, Looker Studio).
- Tag management tools (GTM).
- Data manipulation and querying (BigQuery / SQL).
- Data visualisation and reporting.
- Advanced Excel.
- Marketing attribution and advanced analytics techniques.
- Experience in banking, financial services, insurance, or healthcare.
- Experience working with Google Cloud projects or similar environments.
- Exposure to global or multi-market digital analytics operations.
- Experience managing external agency partners.
Why Join Us
- Competitive salary and benefits, including Private Medical Insurance and wellbeing support.
- Educational Development Program to support your continued learning.
- Multicultural, hybrid working environment with global collaboration.
- Opportunity to shape how data drives marketing decisions across International Health and improve customer outcomes.
Equal Employment Opportunity
Qualified applicants will be considered without regard to race, colour, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Head of Digital Marketing Analytics in Glasgow employer: The Cigna Group
Cigna Healthcare is an exceptional employer, offering a dynamic and collaborative work culture that prioritises employee growth and well-being. With a commitment to transforming healthcare on a global scale, employees benefit from competitive salaries, comprehensive health support, and opportunities for continuous learning in a multicultural environment. As the Head of Digital Marketing Analytics, you will play a pivotal role in shaping data-driven marketing strategies that enhance customer experiences across diverse international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing Analytics in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your digital marketing analytics expertise. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing analytics. Be ready to discuss how you've turned data into actionable insights in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Cigna Healthcare.
We think you need these skills to ace Head of Digital Marketing Analytics in Glasgow
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing analytics. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about turning complex data into actionable insights, be sure to include specific examples of how you've used analytics tools like GA360 or Adobe CJA in your previous roles. We love seeing those hands-on experiences!
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point, making it easy for us to see your potential.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at The Cigna Group
✨Know Your Data Tools
Familiarise yourself with the digital marketing analytics platforms mentioned in the job description, like GA360 and Adobe CJA. Be ready to discuss how you've used these tools in past roles to derive insights and drive marketing strategies.
✨Translate Data into Action
Prepare examples of how you've turned complex data into clear, actionable insights. Think about specific instances where your analysis directly influenced marketing decisions or improved customer engagement.
✨Showcase Your Leadership Skills
Since this role involves guiding teams, be prepared to share your experiences in leading cross-functional projects. Highlight how you’ve supported others in using data effectively and created clarity within your team.
✨Understand the Business Goals
Research Cigna Healthcare’s mission and values. Be ready to discuss how your digital marketing analytics strategy can align with their business goals and key performance indicators, demonstrating your understanding of their objectives.
