At a Glance
- Tasks: Lead digital marketing analytics, turning data into actionable insights for marketing strategies.
- Company: Cigna Healthcare, a global leader in health services with a collaborative culture.
- Benefits: Competitive salary, private medical insurance, and educational development opportunities.
- Other info: Join a multicultural, hybrid working environment with excellent career growth potential.
- Why this job: Shape data-driven marketing decisions and improve customer outcomes on a global scale.
- Qualifications: Experience in digital marketing analytics and strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
About Cigna Healthcare
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Our mission is to improve the health, well‑being, and peace of mind of those we serve. We are committed to creating a positive culture and a collaborative environment where you can grow and make meaningful contributions.
About The Role
You will lead Digital Marketing Analytics within the International Health Centre of Excellence, shaping how data and insights inform marketing decisions across the business. Your focus will be on turning complex data into clear, actionable insights that support acquisition, customer experience, and engagement strategies. You’ll work across multiple markets and teams in a fast‑paced, evolving environment. Success in this role depends on balancing hands‑on technical expertise with strategic oversight, while enabling others to use data effectively.
What You’ll Do
- Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators.
- Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used.
- Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement.
- Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets.
- Translate complex analytical outputs into clear reports and visualisations for both technical and non‑technical stakeholders.
- Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models.
- Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences.
- Lead knowledge sharing and training to enable marketing teams to better self‑serve and use data effectively.
- Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR).
- Manage budgets for the Digital Marketing Analytics CoE and lead a direct report.
What You’ll Bring
- Experience in digital marketing analytics, including hands‑on use of analytics, visualisation, and tag management tools.
- Proven ability to develop and implement data‑driven marketing strategies across B2B and B2C environments.
- Experience translating data into meaningful insights that support commercial decision making.
- Strong project management capability, delivering analytics initiatives from planning through to execution.
- Experience working across cross‑functional teams and managing stakeholder relationships.
- Bachelor’s degree in business administration, marketing, or a related field.
Skills
Soft Skills- Leadership: guide and support others, creating clarity and direction for your team.
- Communication: explain complex insights clearly to different audiences.
- Collaboration: work effectively across teams, building trust and alignment.
- Adaptability: respond to changing priorities while maintaining delivery.
- Analytical thinking: approach problems with a structured, insight‑led mindset.
- Digital analytics platforms (GA4/GA360, Adobe CJA, Looker Studio).
- Tag management tools (GTM).
- Data manipulation and querying (BigQuery / SQL).
- Data visualisation and reporting.
- Advanced Excel.
- Marketing attribution and advanced analytics techniques.
- Experience in banking, financial services, insurance, or healthcare.
- Experience working with Google Cloud projects or similar environments.
- Exposure to global or multi‑market digital analytics operations.
- Experience managing external agency partners.
Why Join Us
- Competitive salary and benefits, including Private Medical Insurance and wellbeing support.
- Educational Development Program to support your continued learning.
- Multicultural, hybrid working environment with global collaboration.
- Opportunity to shape how data drives marketing decisions across International Health and improve customer outcomes.
Equal Employment Opportunity
Qualified applicants will be considered without regard to race, colour, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Digital Marketing Analytics Lead in Glasgow employer: The Cigna Group
Cigna Healthcare is an exceptional employer, offering a dynamic and collaborative work culture that prioritises employee growth and well-being. With competitive salaries, comprehensive benefits including Private Medical Insurance, and a commitment to continuous learning through our Educational Development Program, we empower our employees to make meaningful contributions while shaping the future of healthcare analytics on a global scale.
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