GHB - UK Sales Development Executive
GHB - UK Sales Development Executive

GHB - UK Sales Development Executive

Glasgow Full-Time 30000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join Cigna's Global Health Benefits team as a Sales Development Executive, focusing on SME businesses.
  • Company: Cigna Healthcare is dedicated to improving health and guiding customers through the healthcare system.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
  • Why this job: Be part of a high-growth team, making a real impact in the sales landscape.
  • Qualifications: 1+ years in B2B sales, strong customer focus, and excellent communication skills required.
  • Other info: Opportunity to attend industry events and collaborate with experienced sales managers.

The predicted salary is between 30000 - 42000 £ per year.

Social network you want to login/join with:

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Client:

The Cigna Group

Location:

Glasgow, United Kingdom

Job Category:

Other

EU work permit required:

Yes

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Job Reference:

8c5c2f5ce2f4

Job Views:

4

Posted:

25.06.2025

Expiry Date:

09.08.2025

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Job Description:

The Position

We are hiring for an exciting sales development position within Cigna\’s Global Health Benefits team to focus on SME businesses within the UK market. In this role, you will be central to expanding our presence in the market amongst both small and mid-market businesses, while focusing on sourcing, and developing prospects uncovering highly qualified leads.

As an SDE, you will work closely with GHB Sales Managers, discovering, nurturing, and managing the SME sales funnel, developing key influencer relationships, and building an SME sales pipeline that translates into viable opportunities through Broker Meetings face to face/telephone or video.

Within this high-growth team, you will be measured by SME opportunity generation and regional growth targets. You will focus on progressing regional prospecting and leading growth campaigns, assuming full responsibility for the end-to-end sales cycle for opportunities. This is the perfect role for an individual with a passion for a career in sales and relationship management.

Key Responsibilities:

  • Represent Cigna, and raise profile of business/solutions, by attending industry events/conferences not usually in agenda, such as BIBA, ABI, AMII including general EB events with a view to drive direct leads/opportunities into Cigna and establish new broker relationships.
  • Develop and expand UK broker market – Canvas Cigna UK broker relationships, have never, or have not previously engaged with Cigna Healthcare Europe (within past 3 years).
  • Raise profile of Cigna Global Health Europe brand in UK
  • Liaise with key brokers to discuss, manage, and nurture SME pipeline, ensuring all opportunities successfully follow through the sales cycle.
  • Collaborate with your Sales Managers to develop SME strategies for key Broker Partners
  • Take ownership of all quotations by ensuring internal processes are followed and deadlines are met.
  • Assume responsibility for the end-to-end sales cycle of SME prospects.
  • Act as the subject matter expert on Global Medical product offerings and value proposition, nurturing and developing skills and product knowledge of key broker partners.
  • Collaborate with regional Sales Managers in internal & external meetings and other activities such as pitch presentations to drive successful sales outcomes.
  • Support regional marketing campaigns and events, working cross-functionally with the marketing team to raise awareness of the services to be delivered in marketing campaigns.
  • Collaborate with the sales and marketing teams by working to test sales messaging, refining the value proposition, and executing the company’s go-to-market strategy.
  • Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in Salesforce.
  • Facilitate regional pipeline review meetings with your sales Managers, collating all necessary data and report required to determine pipeline health and track sales performance.
  • Drive attendance for webinars and live seminars, set meetings for conferences.
  • visits to Glasgow/Greenock offices
  • Work closely with our individual team to unearth new brokers.

KPIs

  • Meet or exceed assigned quota of a minimum of Meetings/Visits, Meetings with evidenced defined purpose, outcomes.
  • Achieve joint and regional sales targets for GHB UK SME Medical products pre-determined by management.
  • Achieve / exceed set productivity and quality standards.

Skills/Qualities:

  • Minimum of 1 years’ experience in a face-to-face B2B Sales Environment.
  • Proven track record in achieving Sales targets.
  • Hunger to meet and exceed targets.
  • Strong customer focus with ability to identify and solve problems.
  • Excellent prioritisation and time management skills
  • Flexible approach to work
  • Strong presentation and negotiating skills.
  • experience in employee benefits, specifically PMI or IPMI ideal, but not essential.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

The Position

We are hiring for an exciting sales development position within Cigna\’s Global Health Benefits team to focus on SME businesses within the UK market. In this role, you will be central to expanding our presence in the market amongst both small and mid-market businesses, while focusing on sourcing, and developing prospects uncovering highly qualified leads.

As an SDE, you will work closely with GHB Sales Managers, discovering, nurturing, and managing the SME sales funnel, developing key influencer relationships, and building an SME sales pipeline that translates into viable opportunities through Broker Meetings face to face/telephone or video.

Within this high-growth team, you will be measured by SME opportunity generation and regional growth targets. You will focus on progressing regional prospecting and leading growth campaigns, assuming full responsibility for the end-to-end sales cycle for opportunities. This is the perfect role for an individual with a passion for a career in sales and relationship management.

Key Responsibilities:

  • Represent Cigna, and raise profile of business/solutions, by attending industry events/conferences not usually in agenda, such as BIBA, ABI, AMII including general EB events with a view to drive direct leads/opportunities into Cigna and establish new broker relationships.
  • Develop and expand UK broker market – Canvas Cigna UK broker relationships, have never, or have not previously engaged with Cigna Healthcare Europe (within past 3 years).
  • Raise profile of Cigna Global Health Europe brand in UK
  • Liaise with key brokers to discuss, manage, and nurture SME pipeline, ensuring all opportunities successfully follow through the sales cycle.
  • Collaborate with your Sales Managers to develop SME strategies for key Broker Partners
  • Take ownership of all quotations by ensuring internal processes are followed and deadlines are met.
  • Assume responsibility for the end-to-end sales cycle of SME prospects.
  • Act as the subject matter expert on Global Medical product offerings and value proposition, nurturing and developing skills and product knowledge of key broker partners.
  • Collaborate with regional Sales Managers in internal & external meetings and other activities such as pitch presentations to drive successful sales outcomes.
  • Support regional marketing campaigns and events, working cross-functionally with the marketing team to raise awareness of the services to be delivered in marketing campaigns.
  • Collaborate with the sales and marketing teams by working to test sales messaging, refining the value proposition, and executing the company’s go-to-market strategy.
  • Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in Salesforce.
  • Facilitate regional pipeline review meetings with your sales Managers, collating all necessary data and report required to determine pipeline health and track sales performance.
  • Drive attendance for webinars and live seminars, set meetings for conferences.
  • visits to Glasgow/Greenock offices
  • Work closely with our individual team to unearth new brokers.

KPIs

  • Meet or exceed assigned quota of a minimum of Meetings/Visits, Meetings with evidenced defined purpose, outcomes.
  • Achieve joint and regional sales targets for GHB UK SME Medical products pre-determined by management.
  • Achieve / exceed set productivity and quality standards.

Skills/Qualities:

  • Minimum of 1 years’ experience in a face-to-face B2B Sales Environment.
  • Proven track record in achieving Sales targets.
  • Hunger to meet and exceed targets.
  • Strong customer focus with ability to identify and solve problems.
  • Excellent prioritisation and time management skills
  • Flexible approach to work
  • Strong presentation and negotiating skills.
  • experience in employee benefits, specifically PMI or IPMI ideal, but not essential.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

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GHB - UK Sales Development Executive employer: The Cigna Group

Cigna Healthcare is an exceptional employer, offering a dynamic work environment in Glasgow that fosters growth and innovation within the sales development team. Employees benefit from a strong culture of collaboration, access to professional development opportunities, and the chance to make a meaningful impact on the health and wellbeing of SME businesses across the UK. With a commitment to employee success and a focus on driving positive change, Cigna stands out as a rewarding place to build a career in sales and relationship management.
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Contact Detail:

The Cigna Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land GHB - UK Sales Development Executive

✨Tip Number 1

Network actively within the industry by attending relevant events and conferences like BIBA or ABI. This will help you meet potential brokers and clients, which is crucial for generating leads in your role.

✨Tip Number 2

Familiarise yourself with Cigna's Global Medical product offerings and value propositions. Being knowledgeable will allow you to engage effectively with brokers and demonstrate the benefits of partnering with Cigna.

✨Tip Number 3

Develop strong relationships with your Sales Managers and collaborate on strategies for key Broker Partners. This teamwork can enhance your approach to managing the SME sales funnel and achieving targets.

✨Tip Number 4

Utilise Salesforce effectively to track your leads and sales activities. Keeping accurate records will not only help you manage your pipeline but also provide valuable insights for your performance reviews.

We think you need these skills to ace GHB - UK Sales Development Executive

B2B Sales Experience
Sales Target Achievement
Lead Generation
Relationship Management
Customer Focus
Problem-Solving Skills
Time Management
Presentation Skills
Negotiation Skills
Salesforce Proficiency
Market Research
Networking Skills
Collaboration Skills
Flexibility in Work Approach

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly any achievements related to meeting or exceeding sales targets. Use specific metrics to demonstrate your success.

Craft a Compelling Cover Letter: In your cover letter, express your passion for sales and relationship management. Mention how your skills align with the responsibilities outlined in the job description, such as developing broker relationships and managing the sales cycle.

Showcase Relevant Skills: Emphasise skills that are crucial for this role, such as strong presentation and negotiation abilities, customer focus, and time management. Provide examples of how you've successfully used these skills in previous roles.

Research Cigna: Familiarise yourself with Cigna's Global Health Benefits team and their offerings. Understanding their market position and values will help you tailor your application and prepare for potential interviews.

How to prepare for a job interview at The Cigna Group

✨Know Your Product Inside Out

As a Sales Development Executive, you'll need to be the subject matter expert on Global Medical product offerings. Make sure you understand the products thoroughly and can articulate their value proposition clearly during the interview.

✨Demonstrate Your Sales Experience

Highlight your previous experience in B2B sales, especially any achievements related to meeting or exceeding sales targets. Be prepared to share specific examples of how you've successfully managed the sales cycle in past roles.

✨Showcase Your Relationship Management Skills

This role involves building and nurturing relationships with brokers. Be ready to discuss how you've developed key influencer relationships in the past and how you plan to do so in this position.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and customer focus. Prepare scenarios where you've identified and solved problems for clients, as well as how you prioritise tasks in a fast-paced environment.

GHB - UK Sales Development Executive
The Cigna Group
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  • GHB - UK Sales Development Executive

    Glasgow
    Full-Time
    30000 - 42000 £ / year (est.)

    Application deadline: 2027-07-14

  • T

    The Cigna Group

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