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For Companies At a Glance
- Tasks: Create and manage engaging social media content and campaigns for a global audience.
- Company: Join Cigna Healthcare, a leading global health services company.
- Benefits: Enjoy a competitive salary, remote work, and comprehensive wellbeing benefits.
- Why this job: Make an impact in healthcare by shaping social media strategies and engaging with a global community.
- Qualifications: 3-5 years in social media, strong B2B writing skills, and experience with paid campaigns.
- Other info: Collaborative team environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
About Cigna Healthcare
Cigna Healthcare is a global health services company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry. Our mission is to improve the health, well-being, and peace of mind of those we serve.
About The Role
Working together with the Senior Social Media Manager and managed by the Head of Global Brand, this role will be responsible for developing and delivering social media campaigns and content across our global footprint for Cigna Healthcare International Health. The position sits within the International Health Brand team and collaborates with colleagues who deliver brand activations, content, thought leadership, and social media campaigns.
- You’ll Be Responsible For:
- Content creation and scheduling: Create and schedule engaging content, such as posts and articles across various social media platforms, adapting content for different audiences and channels.
- Community management: Monitor conversations across social media channels, respond to comments and messages, and engage in relevant discussions online.
- Stakeholder collaboration: Work closely with internal teams and stakeholders to gather information for social content and ensure alignment with brand messaging.
- Paid social campaigns: Plan, execute, and optimise paid social media campaigns across platforms to drive engagement and support wider business objectives.
- Research and ideation: Conduct industry and trend research to inform content strategy and participate in brainstorming sessions for creative ideas.
- Escalation management: Understand and apply social media escalation processes for handling negative comments, posts, or sensitive issues in line with company guidelines.
- Executive presence support: Assist in developing and amplifying content that enhances the social media presence of senior executives.
- Performance analysis and reporting: Track, analyse, and report on social media performance using tools like Sprout Social, native platform analytics, and Google Analytics to measure the effectiveness of campaigns and content.
- Online event organising and promotion: Support planning, executing and optimising social media campaigns to promote online events and activities such as webinars, virtual panels and podcasts, including both organic and paid promotion.
What You’ll Bring To The Role
- A minimum of 3-5 years in a social media role, ideally with a corporate background.
- Strong experience with LinkedIn and writing content for a corporate, B2B audience. Writing content for a global audience is a plus.
- Remote working experience is preferable.
- Comfortable using social media scheduling tools such as Sprout Social.
- Experience using LinkedIn Campaign Manager and Meta Business Suite.
- Strong attention to detail and the ability to independently manage workload and deadlines.
- Excellent written and verbal communication skills, with an understanding of how to write content for social media.
- Hands‐on experience managing paid social media campaigns is necessary, including budgeting and performance optimisation (with a focus on LinkedIn).
- Proven ability to work alongside key stakeholders and communicate effectively across teams whilst building positive relationships.
- Experience in trend analysis, industry research, and creative content ideation.
- Experience using design software to create visual content for organic and paid social media, including graphic design, photo editing and video or animation creation is a plus.
Why You’ll Love Working Here
- Competitive salary
- Remote role with occasional travel
- Private Medical Insurance
- Employee Wellbeing Benefits
- Educational Development Program
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Social Media Manager (B2B) in Cumbernauld employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (B2B) in Cumbernauld
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend virtual events, and engage in conversations. The more you put yourself out there, the better your chances of landing that Social Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research Cigna Healthcare and their social media presence, then highlight how your experience aligns with their goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Follow up after applying! A quick message expressing your enthusiasm for the role can make a big difference. It shows initiative and keeps you on their radar. Remember, we’re all about making connections!
We think you need these skills to ace Social Media Manager (B2B) in Cumbernauld
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with B2B content creation and community management, as this will show us you understand what we're looking for.
Showcase Your Skills: Don’t forget to mention your hands-on experience with social media tools like Sprout Social and LinkedIn Campaign Manager. We want to see how you’ve used these tools to drive engagement and optimise campaigns in your previous roles.
Be Creative: Since this role involves content creation, feel free to include examples of your work or links to your social media profiles. Show us your creative flair and how you engage with audiences across different platforms!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Cigna Group
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role, especially LinkedIn. Familiarise yourself with their features and best practices for B2B content creation, as this will show your understanding of the audience and how to engage them effectively.
✨Showcase Your Campaigns
Prepare to discuss specific social media campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive engagement through effective content.
✨Research Cigna's Brand Voice
Dive into Cigna’s existing social media presence and understand their brand voice. Be ready to discuss how you can align your content creation with their messaging while also bringing fresh ideas to the table. This shows that you’re proactive and genuinely interested in the company.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle negative comments or sensitive issues on social media. Think through your approach to escalation management and be prepared to share examples of how you’ve navigated similar situations in the past.
