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- Tasks: Create engaging copy across multiple channels while adhering to brand guidelines.
- Company: Cigna Healthcare champions better health and empowers customers through insightful information.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Join a passionate team focused on impactful messaging and customer experience.
- Qualifications: 3+ years of copywriting experience, showcasing sharp and compelling content skills.
- Other info: Ideal for those who thrive in fast-paced settings and value quality work.
The predicted salary is between 28800 - 43200 £ per year.
Deliver brand-enhancing multi-channel copy. Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’. Turning technical information into simple, compelling messaging and content. Reviewing, amending and approving existing content. Amend, revise or re-develop copy in response to feedback. Copy custodian; learning from insight and previous performance to deliver best in class creative assets. Present work and, where required, construct rationales for the approach you have taken. Be proactive and fully accountable for your deliverables and deadlines. Build strong relationships with the rest of the marketing team.
About you
- Experience in a copywriter role for leading brands.
- Confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter.
- Ability to generate sharp, compelling copy through a range of channels on- and offline.
- Diverse work, from snappy creative messaging to longer-form content.
- Comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention.
- Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
- Highly driven and self-motivated.
- A team player and happy in an environment where everyone cares about the quality of our work.
- Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
- Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
- Passionate about customer experience, with a focus on delivering the best, most engaging content.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Copywriter employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with Cigna Healthcare's brand voice and tone. Understanding their existing Tone of Voice guidelines will help you tailor your approach and demonstrate that you can deliver copy that aligns perfectly with their brand identity.
✨Tip Number 2
Showcase your versatility by preparing a portfolio that includes a range of copy styles, from snappy social media posts to longer-form articles. This will highlight your ability to adapt your writing for different channels and audiences, which is crucial for this role.
✨Tip Number 3
Be ready to discuss how you've handled feedback in the past. Prepare examples of how you've amended or re-developed copy based on client or team input, as this demonstrates your collaborative spirit and commitment to producing high-quality work.
✨Tip Number 4
Network with current or former employees of Cigna Healthcare if possible. Engaging with them can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand Voice: Before applying, take time to understand Cigna Healthcare's brand voice and tone. Review their existing content to ensure your application reflects a similar style and aligns with their messaging.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience as a copywriter, particularly with leading brands. Provide specific examples of how you've created compelling copy across various channels, both online and offline.
Tailor Your Application: Customise your application materials to reflect the job description. Emphasise your ability to turn technical information into engaging content and your experience in amending and revising copy based on feedback.
Proofread Your Work: Attention to detail is crucial for a copywriter. Ensure your application is free from spelling, grammar, and punctuation errors. A polished application will demonstrate your commitment to quality and professionalism.
How to prepare for a job interview at The Cigna Group
✨Know the Brand's Tone of Voice
Before your interview, make sure you thoroughly understand the brand's Tone of Voice guidelines. Be prepared to discuss how you would apply these guidelines in your writing and provide examples of how you've done this in the past.
✨Showcase Your Versatility
Bring a portfolio that highlights your ability to create both short, snappy copy and longer-form content. This will demonstrate your versatility and ability to adapt your writing style to different formats and audiences.
✨Prepare for Feedback Scenarios
Be ready to discuss how you handle feedback on your work. Share specific examples of how you've amended or re-developed copy based on constructive criticism, showcasing your collaborative spirit and commitment to quality.
✨Demonstrate Time Management Skills
Since the role requires managing multiple tasks under tight deadlines, be prepared to talk about your time management strategies. Discuss how you prioritise your workload and any tools or methods you use to stay organised and efficient.
