Responsibilities
- Deliver brand-enhancing multi-channel copy.
- Respond to all briefs with care and apply existing Tone of Voice guidelines diligently to ensure work is ‘right first time’.
- Turning technical information into simple, compelling messaging and content.
- Reviewing, amending and approving existing content.
- Amend, revise or re-develop copy in response to feedback.
- Copy custodian; learning from insight and previous performance to deliver best in class creative assets.
- Present work and, where required, construct rationales for the approach you have taken.
- Be proactive and fully accountable for your deliverables and deadlines.
- Build strong relationships with the rest of the marketing team
About you
- Experience in a copywriter role for leading brands.
- We need a confident, capable person ideally with three or more years’ experience as an Agency, in-house, or freelance copywriter.
- You’ll need to show you can generate sharp, compelling copy through a range of channels on- and offline. The work will be diverse, from snappy creative messaging to longer-form content.
- You’ll need to be comfortable working within the guidelines of a global brand, yet with the creativity to write with flair and invention.
- Naturally calm under pressure and able to manage your time with the ability to prioritise workload and handle several tasks at once within given deadlines and suggesting possible solutions.
- Highly driven and self-motivated.
- A team player and happy in an environment where everyone cares about the quality of our work.
- Excellent communication skills.
- Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
- Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements.
- Passionate about customer experience, with a focus on delivering the best, most engaging.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Copywriter in Glasgow employer: The Cigna Group
Cigna Global Individual Health (GIH) is an exceptional employer that prioritises the growth and development of its employees, offering a supportive work culture where creativity thrives. As part of the newly formed GIH Creative Services team, you will have the opportunity to contribute to impactful marketing strategies while enjoying a collaborative environment that values quality and innovation. With a commitment to professional advancement and a focus on employee well-being, Cigna GIH stands out as a rewarding place to build your career in copywriting.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Cigna Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Cigna Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Cigna Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Cigna Group. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Cigna Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Cigna Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Cigna Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Cigna Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Cigna Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Cigna Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
