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- Tasks: Lead exciting brand and DTC marketing campaigns from start to finish.
- Company: Cigna Healthcare champions better health and empowers customers through the healthcare system.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Join a fast-paced team, make an impact, and develop your marketing skills.
- Qualifications: Experience in campaign management and a passion for creative marketing strategies required.
- Other info: Opportunity to manage and coach team members in a collaborative setting.
The predicted salary is between 36000 - 60000 £ per year.
Working with the CMO, you will be accountable for the development and performance of brand and DTC marketing campaigns to address specific business or customer objectives including future GIH brand strategic partnerships and sponsorships. Make sure that all planned projects and all deadlines are mapped out and communicated.
End to end delivery of brand and DTC campaigns, leading the definition of the marketing brief including the responsibility for the total campaign budget, objectives, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget. Liaise with Broker Marketing Manager on broker marketing deliverables that may originate from brand / DTC campaigns.
Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and help shape / deliver the campaign strategies. You will create and execute initiatives / campaigns that maximise conversion, including nurture journeys.
Working with the CMO, performance marketing team and media agency partner deliver a robust SEO strategy and actionable plan to drive organic growth. Delegate guardian for the GIH website to ensure our biggest brand asset maximises leads and conversion. Ensure each media plan is fully evaluated and objectives are clear and delivered. Trial & review new media channels.
Working with analytics and performance marketing colleagues, plan, forecast and report against campaign budgets and overall performance. Manage budget for each campaign to maximise return on investment. Ensure all reconciliations are completed in a timely manner. Responsible for the creation of the GIH social media content calendar. Together with the CMO, write entries for agreed sector and discipline awards. Input into the annual marketing planning process for brand and DTC initiatives.
Stay informed about industry trends, best practices, and emerging marketing technologies, and share knowledge and insights with relevant stakeholders to drive innovation and continuous improvement. Work within our appropriate risk and compliance framework. Responsible for broker marketing initiatives when broker marketing manager / lead is away.
About You: Experience managing campaigns, across paid media and owned channels. Creative strategic thinker with a proven history of omnichannel campaign management delivery. Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns. Deep knowledge in marketing to drive brand awareness and leads, ideally within a retail market and/or premium sector. International marketing experience.
You will be highly organised, adept in working with insight and customer segmentation. Able to adapt to and work with change, in a fast-growing division and marketing function. You will have a thorough understanding of and a passion for marketing, championing the most effective and innovative marketing practice to meet and exceed objectives set. Commercial awareness with accurate forecasting and budgeting. You will have a natural ability with insight and data. Ability to present and communicate with confidence at all levels. Experience and skill operating in a matrix organisation. An understanding of customer contact/engagement strategies. IT skills – excellent working knowledge of Microsoft Office and other relevant software packages.
Campaign manager / lead employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign manager / lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and campaign management. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in DTC campaigns. Attend industry events or join relevant online forums to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your role in the planning, execution, and evaluation phases to demonstrate your comprehensive understanding of the campaign lifecycle.
✨Tip Number 4
Showcase your ability to work collaboratively by preparing examples of how you've built relationships with stakeholders in previous roles. This will illustrate your teamwork skills, which are crucial for the Campaign Manager position.
We think you need these skills to ace Campaign manager / lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management, particularly in brand and DTC marketing. Use specific examples that demonstrate your ability to manage budgets, deliver on time, and work with creative teams.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the responsibilities outlined in the job description. Mention your experience with SEO strategies, stakeholder management, and your ability to adapt in a fast-paced environment.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've led, the impact on conversion rates, or any awards received. This will help demonstrate your effectiveness as a campaign manager.
Research Cigna Healthcare: Familiarise yourself with Cigna Healthcare's values, mission, and recent marketing initiatives. This knowledge will allow you to tailor your application and show genuine interest in the company and its goals.
How to prepare for a job interview at The Cigna Group
✨Showcase Your Campaign Management Experience
Be prepared to discuss specific campaigns you've managed, focusing on your role in the end-to-end delivery. Highlight how you handled budgets, timelines, and stakeholder communication to demonstrate your organisational skills.
✨Demonstrate Your Strategic Thinking
Think about examples where you've developed creative strategies for marketing campaigns. Be ready to explain your thought process and how you adapted to changes in the market or customer needs.
✨Familiarise Yourself with SEO and Digital Marketing Trends
Since the role involves working closely with performance marketing and SEO strategies, brush up on current trends and best practices. This will show your commitment to driving organic growth and staying ahead in the industry.
✨Prepare Questions for Your Interviewers
Have insightful questions ready for the interviewers about their current campaigns, challenges they face, or their vision for the future. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
