At a Glance
- Tasks: Lead digital marketing strategies and enhance email engagement for the Church of England.
- Company: Join a mission-driven organisation focused on community and inclusivity.
- Benefits: Flexible working, professional development, and a supportive team environment.
- Other info: Opportunity to work with diverse teams and grow your career in a meaningful way.
- Why this job: Make a real impact by shaping digital communication for a national institution.
- Qualifications: Experience in digital marketing, CRM systems, and email platforms like Mailchimp.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking a talented and passionate Digital Manager to oversee and enhance key digital tools and engagement strategies. In this role, you will play a crucial part in shaping the Church of England's use of email marketing and audience strategy.
Responsibilities
- Digital and Email strategy
- Manage and develop the Church of England’s use of email marketing platform (Mailchimp).
- Onboard, support and upskill colleagues to use Mailchimp for their newsletters and improve the effectiveness, accessibility, and performance of these newsletters and email campaigns.
- Establish best practice and governance for email newsletters across teams.
- Collaborate with stakeholders to plan and deliver digital marketing campaigns across channels (email, web, social, paid).
- Ensure consistent audience targeting, segmentation, and messaging across all digital communications.
- Champion house style and best practice in terms of language, tone and accessibility of content.
- Audience Strategy and User Journeys
- Develop a strategic understanding of key audiences and how they engage across digital platforms.
- Map and optimise user journeys across CRM, websites, email and campaigns to improve engagement and outcomes.
- Identify opportunities to deepen relationships with audiences through personalisation and automation.
- Advocate for audience-first thinking across the organisation.
- CRM and Platform Management
- Manage agencies responsible for CRM (Salesforce), development, maintenance, and support acting as the in-house expert to colleagues, with Technology colleagues.
- Develop and maintain a long-term CRM roadmap aligned with organisational priorities.
- Provide CRM consultancy and project management to teams across the NCIs.
- Champion a multi-channel, joined-up approach to audience engagement.
- Analytics and Insight
- Lead on analytics across digital platforms, providing clear, actionable insight.
- Develop dashboards and reporting to inform decision-making for campaigns and strategy.
- Work with the Data Team to ensure digital analytics contribute to national reporting and organisational insight.
- Use data to continually test, learn, and improve performance across channels.
- Campaigns and Content
- Support digital campaigns across the NCIs, ensuring alignment with CRM and audience strategy.
- Provide guidance on content optimisation and digital user experience.
- Support consistent presentation and user experience across Church of England platforms.
- Trends and External Engagement
- Stay up to date with developments in digital marketing, CRM, analytics and audience engagement.
- Build networks with external organisations, agencies and professional forums.
Essential Qualifications
- The successful applicant will have proven experience in a digital, CRM, or digital marketing role, ideally within a complex or multi-stakeholder organisation.
- Experience working with CRM systems (preferably Salesforce) and/or marketing automation platforms.
- Experience managing email marketing platforms such as Mailchimp, including segmentation, campaign delivery, and performance optimisation.
Other Requirements That Are Essential For This Role Include
- Demonstrable experience using analytics tools (e.g. Google Analytics, CRM reporting, dashboards) to generate actionable insights.
- Ability to write clearly and follow house style to draft email copy and train other colleagues to do so.
- Experience developing and interpreting digital marketing performance reports and using data to improve outcomes.
- Strong understanding of audience segmentation, user journeys, and digital engagement strategies.
- Experience supporting or delivering multi-channel digital marketing campaigns, including email, web, and social media.
- Experience managing agencies or external suppliers.
- Excellent communication and stakeholder management skills, with the ability to influence and support colleagues at all levels.
- Strong organisational and project management skills, with the ability to manage multiple priorities.
- Understanding of accessibility and inclusive design in digital communications.
- Knowledge of current trends and best practice in digital marketing, analytics, and audience engagement.
Desirable
- Desirable experience for this role would include a knowledge of paid digital marketing (e.g. paid social, search), including planning, monitoring, and evaluating campaign performance.
- Experience supporting colleagues or organisations to improve digital communications, including newsletters and campaign content.
- Familiarity with UX principles and mapping user journeys across digital platforms.
- Experience working in a large, distributed, or mission-driven organisation.
- Ability to work with agencies to translate complex technical concepts and data into clear, usable insights for non-technical stakeholders.
Personal Attributes
- The successful candidate will be a strategic thinker with a strong audience-first mindset.
- Curious and proactive, with a desire to test, learn and continuously improve.
- Collaborative and supportive, with a willingness to coach and enable others.
- Detail-oriented, with a commitment to high-quality outputs and passionate about using digital to support organisational mission and impact.
Circumstances
- Able to occasionally travel across the country to different dioceses, churches and other Church of England organisations.
- You may also be required to assist with training of colleagues and other stakeholders.
About Us
The National Church Institutions comprises a wide variety of teams, professions and functions that support the mission and ministries of the Church of England in its vision to be a church, centred on Jesus Christ, for the whole nation - a church that is simpler, humbler, bolder.
We Include. You Belong.
Living out our values in all that we do, we:
- Strive for Excellence
- Show Compassion
- Respect others
- Collaborate
- Act with Integrity
We believe our commitment to belonging and inclusion fuels our progress and drives us forward. The NCIs are a safe, inclusive workplace for people of all backgrounds and walks of life. We welcome applications from people of all faiths and of no faith. We want to encourage applications from a diverse group of people who share our values. Even if you have never thought about working for us before, if you have the skills and experience we’re looking for then we would like to hear from you.
Digital Manager - CRM, Emails and Analytics employer: The Church of England
The Church of England offers a dynamic and inclusive work environment where creativity and collaboration thrive. As a Digital Manager, you will have the opportunity to shape impactful digital strategies while working alongside passionate colleagues dedicated to making a difference in the community. With a strong commitment to employee growth and development, the Church fosters a culture of continuous learning and innovation, making it an excellent employer for those seeking meaningful and rewarding careers.
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We think this is how you could land Digital Manager - CRM, Emails and Analytics
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We think you need these skills to ace Digital Manager - CRM, Emails and Analytics
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at The Church of England, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
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How to prepare for a job interview at The Church of England
✨Get Hands-On with Learning Technologies
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