Social Media Lead

Social Media Lead

Full-Time 33865 - 41391 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead our social media strategy and create engaging content for a beloved children's charity.
  • Company: Join The Children’s Society, making a real difference for children and young people.
  • Benefits: Enjoy 36 days of annual leave, enhanced parental leave, and a matched pension scheme.
  • Other info: Flexible working options and opportunities for personal development await you!
  • Why this job: Be part of a creative team that drives social change and advocates for young people's lives.
  • Qualifications: Strong writing skills, social media expertise, and a passion for storytelling.

The predicted salary is between 33865 - 41391 £ per year.

Contract: Permanent Full time: 35 hours per week

Salary: £40,500

Location: Flexible (remote, hybrid or working from our London Old Street office or one of our regional offices). Some travel will be required, most frequently to London.

Benefits include but are not limited to:

  • 36 days’ annual leave inclusive of flexible bank holidays, increasing with length of service
  • Enhanced maternity/paternity leave
  • We match up to 8% pension
  • Free counselling service
  • Opportunities to develop and widen your skills
  • 2 days of paid volunteering time per annum to support another part of the organisation

About us

The Children’s Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need. Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people-first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you’ll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people.

About the role

This role sits within our Social Impact Domain, and you’ll play a key part in the digital storytelling team. We’re seeking a skilled and creative social media lead, confident managing an organic social media strategy. This is a rewarding and highly creative hands-on role, taking the lead on The Children’s Society’s social media channels. You’ll have the opportunity to help shape the external profile of one of Britain’s most-loved heritage children’s charities. The role comprises strategy and planning for our content and campaigns, performance analysis and reporting, and upskilling others in how to create an impact on social media. Working closely with creative, fundraising, campaigns, volunteering and services teams, you will consult on and devise plans. You’ll attend events, shoot and edit fast-turnaround vertical video for reels and shorts. A strategic thinker, you enjoy developing content plans to meet objectives. You’ll be results driven and happy to share audience-led best practice. You’ll develop tactics, monitor and report on results to enhance our future performance. You love creating social-first channel optimised content, short-form video with hooks, pace, and emotion to retain and engage. With an eye for design, you’ll love creating social media content and commissioning it too.

Key skills and competencies

In order to be successful in this role:

  • You’re proactive and you have strong time management skills, you’ll prioritise, be deadline driven and able to respond to competing priorities well.
  • You’re confident to work autonomously on corporate communications with stakeholders across the team, responding to various organisational social media needs.
  • Creatively, you’ll be a great writer, adept at translating complex and sometimes sensitive subjects into compelling digital content.
  • You’ll also have hands-on typographic design skills, in Canva or similar content creation software and social/video editing skills.
  • You’ll be experienced in reporting on social media performance, with the proven ability to develop clear and compelling reports using several sources of data and insight.

Social media is vital to achieving our mission; helping to change social attitudes and urging people to take action with young people, by offering their time, their money or their voice to our cause. If you’re keen to advocate for improvements to young people’s lives and to reflect the diversity of our work, and the young people and communities we serve.

Closing date: Tuesday 8 Sept

Interviews: Via Microsoft Teams on Monday 14th & Tuesday 15th September

The Children’s Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation.

In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details. As part of our application process, we also ask that you include details of any reasonable adjustments you may require to support your application. AI tools can support your application but only when used appropriately. You’re welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters.

Social Media Lead employer: The Children's Society

The Children’s Society is an exceptional employer, offering a flexible working environment that supports a healthy work-life balance, with options for remote, hybrid, or office-based roles in London. Employees enjoy generous benefits such as 36 days of annual leave, enhanced parental leave, and opportunities for professional development, all within a collaborative culture that prioritises trust and wellbeing. Joining our team means making a meaningful impact on the lives of children and young people while being part of a diverse and inclusive organisation dedicated to social change.

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Contact Details:

The Children's Society Recruitment Team

We think you need these skills to ace Social Media Lead

Communication Skills
Flexibility
Problem-Solving Skills
Adaptability
Compassion
Teamwork
Organizational Skills