Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join our eCommerce team as a CRM Executive, driving customer loyalty and engagement.
- Company: Be part of a leading eCommerce FMCG business with exciting growth opportunities.
- Benefits: Enjoy career progression, company pension, employee discounts, and flexible working hours.
- Why this job: Shape the future of online marketing while working on innovative DTC brands.
- Qualifications: Some experience in DTC marketing or eCommerce; familiarity with CRM systems is a plus.
- Other info: Full-time role based in Nantwich; must be able to commute or relocate.
The predicted salary is between 24000 - 32000 £ per year.
Are you a driven, collaborative CRM Executive looking for your next challenge? Have a talent for understanding the customer journey and driving loyalty? Eager to showcase your skills within a leading eCommerce FMCG business? We have a new and exciting opportunity for a CRM Executive to provide crucial support to our growing eCommerce Team. Joining us at an exciting point in our online journey, this role will focus on our leading DTC brands, Cheshire Cheese Company and Eatlean.
In return for your hard work, there are fantastic career progression opportunities and company benefits.
The OpportunityYou will work closely with our Digital Marketing Manager and eCommerce team to develop and implement CRM strategies that convert customers, drive loyalty and improve retention.
Your Responsibilities- Campaign Execution: With support of the Digital Marketing Manager, plan and execute one-time, recurring, and triggered campaigns across email and SMS working towards agreed goals.
- Content: Develop engaging, on-brand e-mail and SMS content to drive customer conversion, retention, and reactivation.
- Database Growth: Work with the wider marketing team to implement methods to grow and develop customer databases.
- Segmentation: Develop segmentation strategies to target campaigns and improve key email metrics, ensuring we have the correct data points on our customers.
- Loyalty & Retention Strategy: Design and implement new retention strategies, including development of loyalty programs and new initiatives to drive customer lifetime value.
- Campaign Reporting: Analyse and report on campaign results using tools such as Google Analytics.
- Test & Learn: Optimise performance using the test and learn approach, measuring the effectiveness of campaigns to identify new opportunities.
This is an exciting and diverse role, with opportunities to influence and shape the future of our online marketing activity. We’re searching for a passionate, confident individual looking for their next move, capable of taking ownership of projects and bringing fresh ideas to the table.
Essential- Some experience of working as part of a DTC marketing and/or eCommerce team.
- Experience working with CRM Email Systems, e.g. Klaviyo, or Mailchimp.
- Experience planning promotional campaigns.
- Strong commercial understanding.
- Excellent communication skills – both written and verbal.
- Able to build, manage and maintain strong relationships.
- IT literate and able to learn new skills.
- Ability to understand and market the Unique Selling Points of brands.
- Ability to work independently, as well as with others.
- Experience in managing Paid Ad accounts across Meta (Facebook, Instagram) and/or Google.
- A degree in Marketing, Business, or related subjects.
Pay: £28,000.00-£32,000.00 per year
Benefits: Company pension, Employee discount, Office parking
Schedule: Monday to Friday
Ability to commute/relocate: Nantwich CW5 7PE: reliably commute or plan to relocate before starting work (required)
Locations
CRM Executive employer: The Cheshire Cheese Company
Contact Detail:
The Cheshire Cheese Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like Klaviyo or Mailchimp. Having hands-on experience or even completing a short course on these platforms can give you an edge and show your commitment to the role.
✨Tip Number 2
Research the Cheshire Cheese Company and Eatlean brands thoroughly. Understanding their unique selling points and current marketing strategies will allow you to tailor your discussions during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare examples of past campaigns you've worked on, especially those that involved customer retention and loyalty strategies. Being able to discuss your direct impact on campaign success will highlight your relevant experience and skills.
✨Tip Number 4
Network with professionals in the eCommerce and CRM fields. Engaging with industry groups on platforms like LinkedIn can provide insights into current trends and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and eCommerce. Focus on your achievements in campaign execution, database growth, and customer retention strategies that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of the customer journey. Mention specific examples of how you've successfully driven loyalty and improved retention in previous roles.
Highlight Relevant Skills: Emphasise your experience with CRM email systems like Klaviyo or Mailchimp, as well as your ability to analyse campaign results using tools such as Google Analytics. This will demonstrate your technical proficiency and analytical skills.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure your application reflects strong written skills. Use clear, concise language and maintain a professional tone throughout your CV and cover letter.
How to prepare for a job interview at The Cheshire Cheese Company
✨Showcase Your CRM Knowledge
Make sure to brush up on your understanding of CRM systems, especially those mentioned in the job description like Klaviyo or Mailchimp. Be prepared to discuss how you've used these tools in past roles to drive customer engagement and retention.
✨Demonstrate Campaign Experience
Prepare examples of previous campaigns you've executed, focusing on your role in planning, content creation, and analysis. Highlight any successful outcomes and what you learned from the process to show your ability to contribute to their eCommerce team.
✨Understand the Customer Journey
Familiarise yourself with the concept of the customer journey and be ready to discuss how you would approach improving it for their DTC brands. Think about strategies for customer loyalty and retention that you can bring to the table.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current CRM strategies and future goals. This shows your genuine interest in the role and helps you understand how you can make a meaningful impact within their team.
