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- Tasks: Join our eCommerce team as a CRM Executive, driving customer loyalty and engagement.
- Company: Be part of a leading eCommerce FMCG business with exciting growth opportunities.
- Benefits: Enjoy career progression, company pension, employee discounts, and flexible working hours.
- Why this job: Shape the future of online marketing while working on innovative DTC brands.
- Qualifications: Some experience in DTC marketing or eCommerce; familiarity with CRM systems is a plus.
- Other info: Full-time role based in Nantwich; must be able to commute or relocate.
The predicted salary is between 24000 - 32000 £ per year.
Are you a driven, collaborative CRM Executive looking for your next challenge? Have a talent for understanding the customer journey and driving loyalty? Eager to showcase your skills within a leading eCommerce FMCG business? We have a new and exciting opportunity for a CRM Executive to provide crucial support to our growing eCommerce Team. Joining us at an exciting point in our online journey, this role will focus on our leading DTC brands, Cheshire Cheese Company and Eatlean.
In return for your hard work, there are fantastic career progression opportunities and company benefits.
The OpportunityYou will work closely with our Digital Marketing Manager and eCommerce team to develop and implement CRM strategies that convert customers, drive loyalty and improve retention.
Your Responsibilities- Campaign Execution: With support of the Digital Marketing Manager, plan and execute one-time, recurring, and triggered campaigns across email and SMS working towards agreed goals.
- Content: Develop engaging, on-brand e-mail and SMS content to drive customer conversion, retention, and reactivation.
- Database Growth: Work with the wider marketing team to implement methods to grow and develop customer databases.
- Segmentation: Develop segmentation strategies to target campaigns and improve key email metrics, ensuring we have the correct data points on our customers.
- Loyalty & Retention Strategy: Design and implement new retention strategies, including development of loyalty programs and new initiatives to drive customer lifetime value.
- Campaign Reporting: Analyse and report on campaign results using tools such as Google Analytics.
- Test & Learn: Optimise performance using the test and learn approach, measuring the effectiveness of campaigns to identify new opportunities.
This is an exciting and diverse role, with opportunities to influence and shape the future of our online marketing activity. We’re searching for a passionate, confident individual looking for their next move, capable of taking ownership of projects and bringing fresh ideas to the table.
Essential- Some experience of working as part of a DTC marketing and/or eCommerce team.
- Experience working with CRM Email Systems, e.g. Klaviyo, or Mailchimp.
- Experience planning promotional campaigns.
- Strong commercial understanding.
- Excellent communication skills – both written and verbal.
- Able to build, manage and maintain strong relationships.
- IT literate and able to learn new skills.
- Ability to understand and market the Unique Selling Points of brands.
- Ability to work independently, as well as with others.
- Experience in managing Paid Ad accounts across Meta (Facebook, Instagram) and/or Google.
- A degree in Marketing, Business, or related subjects.
Pay: £28,000.00-£32,000.00 per year
Benefits: Company pension, Employee discount, Office parking
Schedule: Monday to Friday
Ability to commute/relocate: Nantwich CW5 7PE: reliably commute or plan to relocate before starting work (required)
CRM Executive employer: The Cheshire Cheese Company
Contact Detail:
The Cheshire Cheese Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like Klaviyo or Mailchimp. Having hands-on experience or even completing a short course on these platforms can give you an edge and show your commitment to the role.
✨Tip Number 2
Research the brands you'll be working with, such as Cheshire Cheese Company and Eatlean. Understanding their unique selling points and customer demographics will help you tailor your approach during interviews and demonstrate your genuine interest in the position.
✨Tip Number 3
Prepare to discuss your previous experiences with campaign execution and customer retention strategies. Think of specific examples where you've successfully driven loyalty or improved metrics, as this will showcase your practical knowledge and problem-solving skills.
✨Tip Number 4
Network with professionals in the eCommerce and CRM fields. Engaging with industry groups on platforms like LinkedIn can provide insights into current trends and challenges, which you can reference in your discussions with us during the interview process.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and eCommerce. Focus on your achievements in campaign execution, database growth, and customer retention strategies that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of the customer journey. Mention specific examples of how you've successfully executed campaigns or improved customer loyalty in previous roles.
Highlight Relevant Skills: Emphasise your experience with CRM email systems like Klaviyo or Mailchimp, as well as your ability to analyse campaign results using tools such as Google Analytics. This will demonstrate your technical proficiency and analytical skills.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas and experiences effectively.
How to prepare for a job interview at The Cheshire Cheese Company
✨Showcase Your CRM Knowledge
Make sure to highlight your experience with CRM systems like Klaviyo or Mailchimp. Be prepared to discuss specific campaigns you've executed and the results they achieved, as this will demonstrate your understanding of customer engagement.
✨Demonstrate Your Analytical Skills
Since the role involves analysing campaign results, be ready to talk about how you've used tools like Google Analytics in the past. Share examples of how you've optimised campaigns based on data insights to improve performance.
✨Emphasise Collaboration
This position requires working closely with the Digital Marketing Manager and eCommerce team. Prepare examples of how you've successfully collaborated with others in previous roles, showcasing your ability to work as part of a team.
✨Prepare for Questions on Customer Retention
Given the focus on loyalty and retention strategies, think about innovative ideas you've implemented or would suggest for improving customer lifetime value. This shows your proactive approach and understanding of the customer journey.
