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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive membership growth for a global organisation.
- Company: Join the Chartered Institute of Building, the largest professional body in construction management.
- Benefits: Enjoy 25+ days holiday, private medical insurance, and a supportive work environment.
- Why this job: Make a real impact while developing your career in a friendly and inclusive setting.
- Qualifications: Experience in marketing campaign management and a passion for data-driven strategies.
- Other info: Flexible working environment with excellent development opportunities and a commitment to diversity.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Would it inspire you to see the tangible impact of your work on the world? To work for an organisation that is committed to making a positive difference for people everywhere. If so, we could be the organisation for you. We are the Chartered Institute of Building (CIOB), the world's largest and most influential professional body for construction management and leadership.
About The Role
As Senior Marketing Manager, you will work with key internal stakeholders. You will define and deliver our campaign strategies in alignment to our corporate plan KPIs for global membership retention and growth. You will also mentor and manage the development of the Senior Marketing Executive - Membership and the Academy Marketing Officer. The role reports to the Head of Marketing Programmes. It is a core role within the Marketing & Customer Experience team, working closely with the directorate, including Marketing Programmes, Communications, and Events functions.
Key Responsibilities
- Devise solutions to help achieve membership growth objectives that support the Corporate Strategy themes 2023-2028
- Define our campaign strategy to increase engagement and drive growth across membership (both individual and company)
- Direct, manage and develop both the Senior Marketing Executive - Membership and the Academy Marketing Officer, and motivate them towards focused, target driven outcomes
- Lead on content – lead multi‑channel innovative marketing campaigns in line with our brand strategy
- Develop clearly defined outcomes‑based campaigns in collaboration with key stakeholders
- Manage and coordinate the creation and distribution of campaign assets across multiple platforms including print and digital channels
- Develop effective relationships across the core marketing & digital team to deliver effective campaigns
- Develop and manage relationships with membership, customer services, business development teams and Business Information Unit (BIU)
- From effective campaign planning and delivery develop a pipeline for our sales team to follow up on
- Using data intelligence, lead personalisation and segmentation strategies to drive engagement and acquisition
- Provide reporting on campaign outcomes to key stakeholders across the organisation and in collaboration with our digital and BIU
- Managing the distribution of agency briefs where required
About You
Our ideal candidate will have the following skills and experience:
- Considerable experience of marketing campaign management
- BA university degree or equivalent
- Completed or working towards a professional marketing qualification (CIM) preferred
- Experience of B2B marketing & lead generation for a sales team
- Experience of working in a business partnering style
- Experience of working with international teams
- Data driven marketing campaign management
- Highly proficient in all MS Office packages
- Experience using developing insights with web analytics
- Marketing campaign skills including digital marketing
- Budgeting and forecasting
- Data management, segmentation/personalisation
- Lead generation
- Multiple project management & attention to detail
- Stakeholder engagement
Why Work For Us?
We offer not only the opportunity to make a real difference through your work but also a friendly, flexible, and supportive working environment. Here’s what you can expect:
- A Competitive Salary
- Generous Benefits Package: 25 days holiday (rising to 29 with service) plus bank holidays, a birthday day off, and Christmas closure. Private pension scheme with employer contributions and free pension advice. Private medical insurance (includes Online GP and Wellbeing Assistance) and a Health Cash Plan (includes dental and optical cashback). Enhanced family‑friendly policies and life assurance. Access to resources supporting wellbeing, including an Employee Assistance Programme and mental health first aiders.
- Development Opportunities: Learning and development tailored to your career growth.
- Inclusive Environment: We’re a disability‑committed and EDI‑focused employer, with values that celebrate diversity and inclusivity.
- Recognition: We hold a Gold Investors in People Award, reflecting our commitment to your development and wellbeing.
Please note that we may consider applications as they are submitted and therefore you are encouraged to apply as soon as possible.
Senior Marketing Manager in Bracknell employer: The Chartered Institute of Building (CIOB)
Contact Detail:
The Chartered Institute of Building (CIOB) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in Bracknell
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. When we show genuine interest and knowledge about the organisation, it really sets us apart from other candidates.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. We want to be able to articulate our skills and experiences clearly, so let’s get comfortable talking about our achievements.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows our enthusiasm for the role and keeps us fresh in the interviewer's mind. Plus, it’s a great opportunity to reiterate why we’re the perfect fit!
We think you need these skills to ace Senior Marketing Manager in Bracknell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in B2B marketing and campaign management, and don’t forget to mention any relevant qualifications like CIM.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for making a positive impact and how your skills align with our mission at CIOB. Be sure to mention specific examples of past successes in marketing.
Showcase Your Data Skills: Since data-driven marketing is key for this role, make sure to highlight your experience with web analytics and personalisation strategies. We want to see how you’ve used data to drive engagement and growth in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at The Chartered Institute of Building (CIOB)
✨Know Your Campaign Strategies
Before the interview, brush up on your knowledge of effective marketing campaign strategies. Be ready to discuss how you would align these strategies with the CIOB's corporate plan KPIs for membership retention and growth.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be mentoring others. Prepare examples of how you've successfully managed and developed team members in the past. Highlight your ability to motivate and drive focused outcomes.
✨Data-Driven Decision Making
Familiarise yourself with data intelligence and how it can enhance marketing campaigns. Be prepared to discuss how you've used data for personalisation and segmentation strategies to drive engagement and acquisition.
✨Build Relationships
The role involves working closely with various stakeholders. Think of examples where you've effectively built relationships across teams. Emphasise your experience in stakeholder engagement and how it has contributed to successful campaign outcomes.
