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- Tasks: Lead media strategy and execution for key clients across various sectors.
- Company: Join a dynamic team focused on innovative media solutions and client success.
- Benefits: Enjoy remote work flexibility and the chance to collaborate with a talented team.
- Why this job: Make an impact by connecting audiences with content through strategic media buying.
- Qualifications: 7-10 years in paid media strategy; agency experience preferred.
- Other info: Work adjusted hours with a US East Coast team in a fast-paced environment.
The predicted salary is between 48000 - 72000 ÂŁ per year.
We are looking for a hybrid media strategist and performance leader with deep channel expertise, strategic vision, and polished client communication skills. You will own the full media lifecycle: from insights and planning to execution, optimization, and reporting—while acting as a senior, client-facing partner across retail, CPG, and real estate sectors. You have a passion for connecting audiences to content through smart, efficient media buying. You think holistically—integrating paid search, social, programmatic, and emerging channels—and you thrive on turning data into strategy and strategy into results.
Responsibilities
- Client Leadership & Strategy
- Serve as the lead point of contact for key clients, translating their business objectives into actionable media strategies.
- Own the development and presentation of media plans, strategic frameworks, and performance reports.
- Articulate the "why" behind the media—bringing clients along in the process and aligning stakeholders around KPIs and outcomes.
- Media Strategy & Planning
- Build integrated paid media strategies across social, search, programmatic, and emerging platforms.
- Use tools such as GWI, Nielsen, or Comscore to inform audience-first planning.
- Partner with analytics and research teams to distill insights into actionable recommendations.
- Campaign Execution & Optimization
- Oversee tactical media planning, setup, and management across platforms (Meta, Google Ads, LinkedIn, TikTok, etc.).
- Ensure campaigns are optimized for performance and aligned to KPIs such as CPA, ROAS, engagement, and lead generation.
- Cross-Functional & Team Collaboration
- Collaborate with creative, content, and analytics teams to ensure campaigns are insight-driven and exceptionally executed.
- Mentor junior media team members and foster a culture of accountability and innovation.
- Reporting & Measurement
- Leverage our data team to build clear, compelling reports and dashboards using tools like Google Data Studio or Tableau.
- Present results to both internal and external stakeholders with a focus on business impact and strategic implications.
Qualifications
- 7–10 years of experience in paid media strategy, planning, and performance marketing; agency experience preferred.
- Proven track record of client leadership and campaign success across multiple verticals.
- Expertise with Meta, Google Ads, LinkedIn, and other major media platforms.
- Fluent in media analytics, audience segmentation, A/B testing, and measurement frameworks.
- Strong presentation and communication skills with executive-level polish.
- Familiarity with advanced planning tools (GWI, Nielsen, Kantar, Comscore).
- A collaborative leader who thrives in fast-paced, cross-functional environments.
This is a REMOTE role - All candidates must be comfortable working adjusted hours with a US, East Coast based team.
Senior Manager, Integrated Paid Media Strategy employer: THE CHARLES GROUP
Contact Detail:
THE CHARLES GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Integrated Paid Media Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in integrated paid media strategies. Stay updated on emerging platforms and tools like GWI, Nielsen, and Comscore, as this knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful campaigns you've led. Highlight your ability to translate client objectives into actionable strategies and how you’ve optimised campaigns for performance across various platforms.
✨Tip Number 3
Showcase your client communication skills by practising how to articulate complex media strategies clearly and effectively. Being able to explain the 'why' behind your media choices will set you apart as a candidate.
✨Tip Number 4
Emphasise your collaborative approach by preparing examples of how you've worked cross-functionally with creative and analytics teams. This will demonstrate your ability to foster teamwork and drive results in a fast-paced environment.
We think you need these skills to ace Senior Manager, Integrated Paid Media Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media strategy and client leadership. Use specific examples that demonstrate your expertise with platforms like Meta, Google Ads, and LinkedIn.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision and communication skills. Explain how your background aligns with the responsibilities of the role and express your passion for connecting audiences to content through media buying.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns or improvements in KPIs. This will help illustrate your ability to turn data into strategy and results.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to integrated media strategies and how you collaborate with cross-functional teams. Prepare examples of how you've mentored junior team members and driven campaign success.
How to prepare for a job interview at THE CHARLES GROUP
✨Showcase Your Strategic Vision
Be prepared to discuss your approach to developing integrated media strategies. Highlight specific examples where you've successfully translated client objectives into actionable plans, demonstrating your ability to think holistically across various channels.
✨Demonstrate Client Leadership Skills
Since this role involves being a lead point of contact for key clients, practice articulating how you build relationships and communicate effectively. Share instances where you've aligned stakeholders around KPIs and outcomes, showcasing your polished communication skills.
✨Familiarise Yourself with Tools
Brush up on your knowledge of tools like GWI, Nielsen, and Google Data Studio. Be ready to discuss how you've used these tools in past roles to inform audience-first planning and create compelling reports that drive business impact.
✨Prepare for Performance Metrics Discussion
Understand the key performance indicators relevant to the role, such as CPA, ROAS, and engagement metrics. Be ready to discuss how you've optimised campaigns in the past to meet these KPIs, providing concrete examples of your success.
