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- Tasks: Lead media strategy and execution for key clients across various sectors.
- Company: Join a dynamic team focused on innovative media solutions and client success.
- Benefits: Enjoy remote work flexibility and the chance to collaborate with a talented team.
- Why this job: Make an impact by connecting audiences to content through strategic media buying.
- Qualifications: 7-10 years in paid media strategy; agency experience preferred.
- Other info: Work adjusted hours with a US East Coast team.
The predicted salary is between 48000 - 72000 ÂŁ per year.
We're looking for a hybrid media strategist and performance leader with deep channel expertise, strategic vision, and polished client communication skills. You’ll own the full media lifecycle: from insights and planning to execution, optimization, and reporting—while acting as a senior, client-facing partner across retail, CPG, and real estate sectors. You have a passion for connecting audiences to content through smart, efficient media buying. You think holistically—integrating paid search, social, programmatic, and emerging channels—and you thrive on turning data into strategy and strategy into results.
Responsibilities
- Client Leadership & Strategy: Serve as the lead point of contact for key clients, translating their business objectives into actionable media strategies. Own the development and presentation of media plans, strategic frameworks, and performance reports. Articulate the "why" behind the media—bringing clients along in the process and aligning stakeholders around KPIs and outcomes.
- Media Strategy & Planning: Build integrated paid media strategies across social, search, programmatic, and emerging platforms. Use tools such as GWI, Nielsen, or Comscore to inform audience-first planning. Partner with analytics and research teams to distill insights into actionable recommendations.
- Campaign Execution & Optimization: Oversee tactical media planning, setup, and management across platforms (Meta, Google Ads, LinkedIn, TikTok, etc.). Ensure campaigns are optimized for performance and aligned to KPIs such as CPA, ROAS, engagement, and lead generation.
- Cross-Functional & Team Collaboration: Collaborate with creative, content, and analytics teams to ensure campaigns are insight-driven and exceptionally executed. Mentor junior media team members and foster a culture of accountability and innovation.
- Reporting & Measurement: Leveraging our data team, build clear, compelling reports and dashboards using tools like Google Data Studio or Tableau. Present results to both internal and external stakeholders with a focus on business impact and strategic implications.
Qualifications
- 7–10 years of experience in paid media strategy, planning, and performance marketing; agency experience preferred.
- Proven track record of client leadership and campaign success across multiple verticals.
- Expertise with Meta, Google Ads, LinkedIn, and other major media platforms.
- Fluent in media analytics, audience segmentation, A/B testing, and measurement frameworks.
- Strong presentation and communication skills with executive-level polish.
- Familiarity with advanced planning tools (GWI, Nielsen, Kantar, Comscore).
- A collaborative leader who thrives in fast-paced, cross-functional environments.
This is a REMOTE role - All candidates must be comfortable working ADJUSTED hours with a US, East Coast based Team.
Senior Manager, Integrated Paid Media Strategy employer: THE CHARLES GROUP
Contact Detail:
THE CHARLES GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Integrated Paid Media Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in integrated paid media strategies. Stay updated on emerging platforms and tools like GWI, Nielsen, and Comscore, as this knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful campaigns you've led, particularly those that involved cross-channel integration. Highlight your ability to translate client objectives into actionable strategies, as this is a key aspect of the role.
✨Tip Number 3
Practice articulating complex media concepts in a clear and engaging manner. Since strong communication skills are essential for this position, consider rehearsing your presentation skills with a friend or mentor to ensure you can convey your ideas effectively.
✨Tip Number 4
Network with professionals in the retail, CPG, and real estate sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, making it easier for you to land an interview with us at StudySmarter.
We think you need these skills to ace Senior Manager, Integrated Paid Media Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media strategy and client leadership. Use specific examples that demonstrate your expertise with platforms like Meta, Google Ads, and LinkedIn.
Craft a Compelling Cover Letter: In your cover letter, articulate your passion for media strategy and how your skills align with the job description. Mention your experience in integrating various media channels and your ability to translate business objectives into actionable strategies.
Showcase Your Analytical Skills: Emphasise your familiarity with analytics tools such as GWI, Nielsen, or Comscore. Provide examples of how you've used data to inform media strategies and optimise campaign performance.
Prepare for Interviews: Be ready to discuss your previous campaigns and the results achieved. Prepare to explain your approach to client communication and how you foster collaboration within cross-functional teams.
How to prepare for a job interview at THE CHARLES GROUP
✨Showcase Your Strategic Vision
Prepare to discuss your approach to developing integrated media strategies. Highlight specific examples where you've successfully translated client objectives into actionable plans, demonstrating your ability to think holistically across various channels.
✨Demonstrate Client Leadership Skills
Be ready to share experiences where you acted as a lead point of contact for clients. Emphasise your communication skills and how you've aligned stakeholders around KPIs and outcomes, ensuring everyone is on the same page.
✨Familiarise Yourself with Key Tools
Brush up on tools like GWI, Nielsen, and Google Data Studio. Be prepared to discuss how you've used these tools in past roles to inform audience-first planning and create compelling reports that drive business impact.
✨Highlight Collaboration and Mentorship
Discuss your experience working cross-functionally with creative and analytics teams. Share examples of how you've mentored junior team members and fostered a culture of innovation and accountability within your team.
