At a Glance
- Tasks: Lead and optimise high-performing paid media campaigns for a global tech brand.
- Company: Join a globally recognised technology brand with a focus on innovation.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Fast-paced environment with a commitment to inclusivity and career development.
- Why this job: Make an impact in digital marketing while working with cutting-edge technologies.
- Qualifications: 3+ years managing Google Ads campaigns and strong analytical skills.
The predicted salary is between 40000 - 40000 € per year.
Drive growth, scale performance, and take ownership of paid media strategy for a globally recognised technology brand. We’re looking for a commercially driven Paid Media Manager to lead high-performing Google Ads campaigns, optimise customer acquisition, and drive D2C revenue growth across the UK market.
In this role you will own and optimise paid media campaigns across Google Ads, Bing Ads and emerging AI advertising platforms. Scaling campaigns across Search, Shopping, Performance Max, Demand Gen and remarketing.
In addition, you’ll have the following responsibilities:
- Working closely with external agencies to improve campaign performance and deliver growth targets.
- Testing audiences, creatives, bidding strategies and landing pages to maximise ROAS and conversion performance.
- Managing paid media budgets and identifying new growth opportunities.
- Collaborating with SEO, Content and Paid Social teams to support a joined-up acquisition strategy.
- Analysing campaign performance and providing clear, actionable insights.
- Monitoring key KPIs including ROAS, CPA, conversion rate and revenue growth.
We are looking for an experienced Paid Media Manager who has ideally worked within a D2C led product environment, whether that be Consumer Electronics, Accessories, IT hardware or an FMCG brand. In addition, you’ll need the following skills and experience:
- 3+ years’ experience managing Google Ads campaigns, either agency-side or in-house.
- Strong experience across Search, Shopping, Performance Max and Demand Gen campaigns.
- Experience managing external agencies and delivering against commercial targets.
- Good understanding of Paid Social and SEO within a wider acquisition strategy.
- Strong analytical and problem-solving skills with a commercial mindset.
- Excellent communication and stakeholder management skills.
- Comfortable working in a fast-paced, performance-driven environment.
- Interest in AI advertising, automation and emerging digital marketing trends is advantageous.
We are a Disability Confident Employer (Level 1) and are committed to providing reasonable adjustments to ensure an inclusive recruitment process. If you require any accommodations, please contact Zoe Chatley.
Paid Media Manager in Reading employer: The Channel Recruiter
Join a dynamic and innovative team as a Paid Media Manager in Reading, where you'll have the opportunity to drive growth for a globally recognised technology brand. Our company fosters a collaborative work culture that values creativity and performance, offering competitive salaries and benefits alongside ample opportunities for professional development. With a focus on inclusivity and support for all employees, we are committed to your success and growth in the fast-evolving digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and join online forums. You never know who might have the inside scoop on a job opening or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your expertise in Google Ads and other platforms, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media management. Be ready to discuss your experience with D2C strategies and how you've optimised campaigns in the past.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Make sure to tailor your application to highlight your relevant experience and passion for digital marketing.
We think you need these skills to ace Paid Media Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Media Manager. Highlight your experience with Google Ads, Bing Ads, and any D2C environments you've worked in. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for paid media and how you’ve driven growth in previous roles. Don’t forget to mention your analytical skills and experience with campaign optimisation – we love that stuff!
Showcase Your Achievements:When detailing your past experiences, focus on specific achievements. Use metrics to demonstrate how you’ve improved ROAS or conversion rates. Numbers speak louder than words, and we’re all about results here at StudySmarter!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at The Channel Recruiter
✨Know Your Numbers
As a Paid Media Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like ROAS, CPA, and conversion rates. Be ready to discuss how you've used these metrics to optimise campaigns in the past.
✨Showcase Your Campaign Success
Prepare specific examples of successful Google Ads campaigns you've managed. Highlight your strategies for scaling campaigns and improving performance. Use data to back up your claims and demonstrate your impact on revenue growth.
✨Understand the Bigger Picture
Familiarise yourself with how paid media fits into the overall marketing strategy. Be prepared to discuss how you would collaborate with SEO, Content, and Paid Social teams to create a cohesive acquisition strategy that drives results.
✨Stay Ahead of Trends
With the fast-paced nature of digital marketing, showing an interest in AI advertising and emerging trends can set you apart. Research recent developments in the industry and be ready to share your thoughts on how they could benefit the company’s paid media strategy.
