At a Glance
- Tasks: Lead a dynamic marketing team and shape innovative strategies for business growth.
- Company: Join XMA, a forward-thinking company with a vibrant culture.
- Benefits: Enjoy private healthcare, gym discounts, and 25+ days holiday.
- Other info: Be part of a supportive workplace that values diversity and inclusion.
- Why this job: Make a real impact in a fast-paced environment while developing your leadership skills.
- Qualifications: Proven experience in leading marketing teams and executing successful campaigns.
The predicted salary is between 50000 - 65000 £ per year.
An exciting opportunity has arisen for an experienced and commercially minded Head of Marketing to lead and develop a high-performing marketing function within XMA. Reporting to the Sales Operations & Marketing Director, you will take ownership of the overall marketing strategy, budget, team performance, partner relationships, and brand positioning.
This is a broad leadership role that combines strategic planning with hands-on execution. You will lead a team of seven marketing professionals, driving performance, development, and continuous improvement while remaining actively involved in campaign delivery, vendor relationships, and key business initiatives.
The Role
As Head of Marketing, you will be responsible for shaping and delivering a marketing strategy that supports business growth, drives lead generation, enhances brand visibility, and creates measurable pipeline impact. You will work closely with senior stakeholders across the business and with key technology partners to maximise marketing effectiveness and return on investment.
This role requires a balance of leadership, commercial awareness, operational excellence, and hands-on marketing expertise. You will be expected to contribute directly to campaign execution where required, including briefing, content development, event management, reporting, and analysis.
Key Responsibilities
- Lead, mentor, and develop a team of seven marketing professionals.
- Own and deliver the overall marketing strategy aligned to business objectives.
- Manage the marketing budget, ensuring strong ROI and effective investment.
- Build and maintain strategic relationships with key technology vendors and partners.
- Drive partner marketing initiatives, including MDF planning, management, and claims processes.
- Oversee end-to-end campaign planning, execution, and performance measurement.
- Lead brand strategy and ensure consistent messaging across all channels.
- Take ownership of employer branding and internal communications activity.
- Manage marketing systems, tools, agencies, and third-party suppliers.
- Deliver regular reporting on marketing performance, engagement, pipeline contribution, and ROI.
- Lead strategic projects and continuous improvement initiatives across the function.
- Support the ongoing development of digital marketing capabilities and customer engagement strategies.
- Collaborate closely with sales and leadership teams to maximise commercial outcomes.
About You
We are looking for an experienced marketing leader who combines strategic thinking with a hands-on approach and thrives in a fast-paced, commercially focused environment.
Essential Experience
- Proven experience leading and developing marketing teams.
- Strong background in channel, partner, vendor, or technology marketing.
- End-to-end campaign planning and execution experience.
- Full-funnel marketing expertise with a track record of generating leads and pipeline.
- Commercially focused with strong strategic planning capabilities.
- Experience managing marketing budgets and delivering measurable ROI.
- Knowledge of MDF programmes, vendor portals, and claims processes.
- Strong stakeholder management and communication skills.
- Experience analysing marketing performance data and turning insights into action.
- Ability to manage multiple projects and priorities simultaneously.
Personal Attributes
- Inspirational and motivating leader.
- Commercially astute and results-driven.
- Innovative and proactive in approach.
- Highly organised with strong attention to detail.
- Confident communicator and relationship builder.
- Comfortable working under pressure and managing competing priorities.
- Passionate about developing people and building high-performing teams.
We are a registered Disability Confident Employer (Level 3) and as such, we will ensure that individuals who have a disability are provided reasonable accommodation, to enable full participation in the job application and interview process. If you have any such requirements, please do not hesitate to contact us on our email, we will be happy to action your requests.
Head Of Marketing in Reading employer: The Channel Recruiter
XMA is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary alongside comprehensive benefits such as private healthcare, generous holiday allowances, and gym discounts. With a vibrant work culture that fosters innovation and collaboration, employees are encouraged to develop their skills within a supportive environment, making it an ideal place for marketing professionals looking to make a significant impact in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show them you’re not just another candidate; you’re someone who understands their brand and can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your leadership skills and how you’ve driven results in previous roles—make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head Of Marketing in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in leading marketing teams and managing budgets, as well as any specific achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your strategic thinking and hands-on approach, and don’t forget to mention your passion for developing high-performing teams!
Showcase Your Campaign Successes:In your application, include examples of successful campaigns you've led. We want to see how you've driven lead generation and enhanced brand visibility in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at The Channel Recruiter
✨Know Your Marketing Strategy
Before the interview, make sure you have a solid understanding of the company's current marketing strategy and how it aligns with their business objectives. Be ready to discuss how your experience can enhance their approach and drive measurable results.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples of how you've successfully mentored and developed marketing professionals in the past. Highlight specific instances where your leadership directly contributed to team performance and campaign success.
✨Be Data-Driven
Familiarise yourself with key marketing metrics and be prepared to discuss how you've used data to inform your decisions. Bring examples of how you've analysed marketing performance data to optimise campaigns and improve ROI.
✨Engage with Stakeholders
This role requires strong stakeholder management skills. Think about how you've built and maintained relationships with key partners in previous roles. Be ready to share strategies you've used to ensure alignment and collaboration across teams.
