At a Glance
- Tasks: Drive ecommerce growth and optimise paid media campaigns for a leading tech brand.
- Company: Globally recognised technology brand with a focus on innovation.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Fast-paced environment with a commitment to inclusivity and career development.
- Why this job: Lead impactful marketing strategies and make a difference in the ecommerce landscape.
- Qualifications: 3+ years in performance marketing with strong Google Ads experience.
Drive ecommerce growth, scale performance, and take ownership of paid media strategy for a globally recognised technology brand. We are looking for a commercially driven Ecommerce Performance Marketing Manager to lead high-performing Google Ads campaigns, optimise customer acquisition, and drive D2C revenue growth across the UK market.
In this role you will own and optimise paid media campaigns across Google Ads, Bing Ads and emerging AI advertising platforms, scaling campaigns across Search, Shopping, Performance Max, Demand Gen and Remarketing.
In addition, you'll have the following responsibilities:
- Working closely with external agencies to improve campaign performance and deliver growth targets.
- Managing and optimising Google Merchant Centre and product feed performance.
- Testing audiences, creatives, bidding strategies and landing pages to maximise ROAS and conversion performance.
- Managing paid media budgets and identifying new growth opportunities.
- Collaborating with SEO, Content and Paid Social teams to support a joined-up acquisition strategy.
- Analysing campaign performance and providing clear, actionable insights.
- Monitoring key KPIs including ROAS, CPA, conversion rate and revenue growth.
We are looking for an experienced performance marketer who has worked within an ecommerce, retail or D2C product-led environment, whether that be Consumer Electronics, Accessories, IT Hardware, Homeware, FMCG or a similar product-focused brand.
In addition, you'll need the following skills and experience:
- 3+ years' experience managing Google Ads campaigns, either agency-side or in-house.
- Strong experience across Search, Shopping, Performance Max and Demand Gen campaigns.
- Experience with Google Merchant Centre and product feed optimisation.
- Experience managing external agencies and delivering against commercial targets.
- Good understanding of Paid Social and SEO within a wider acquisition strategy.
- Strong analytical and problem-solving skills with a commercial mindset.
- Excellent communication and stakeholder management skills.
- Comfortable working in a fast-paced, performance-driven environment.
- Interest in AI advertising, automation and emerging digital marketing trends is advantageous.
Please note: This role is focused on ecommerce and physical products. Candidates whose experience is primarily within SaaS, recruitment marketing, lead generation or B2B demand generation may be less aligned to the requirements of this position.
We are a Disability Confident Employer (Level 1) and are committed to providing reasonable adjustments to ensure an inclusive recruitment process. If you require any accommodations, please contact Zoe Chatley at (url removed).
Keywords: Paid Media, Google Ads, PPC, Performance Marketing, Digital Marketing, Ecommerce, Paid Search, D2C Marketing, Google Shopping, Performance Max, Demand Gen, ROAS, Acquisition Marketing
Ecommerce Performance Marketing Manager in Reading employer: The Channel Recruiter
Join a globally recognised technology brand in Reading as an Ecommerce Performance Marketing Manager, where you'll thrive in a dynamic and inclusive work culture that prioritises employee growth and development. With competitive salaries and benefits, this role offers the opportunity to lead innovative paid media strategies while collaborating with talented teams to drive ecommerce success. Embrace the chance to make a meaningful impact in a fast-paced environment that values creativity and performance.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Performance Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce and digital marketing space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Google Ads campaigns and any successful projects you've led. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in ecommerce and performance marketing. Be ready to discuss how you've optimised campaigns in the past and what strategies you’d bring to the table for their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Ecommerce Performance Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Ecommerce Performance Marketing Manager role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about ecommerce and how your background makes you the perfect fit for this role. Let us know what excites you about working with a globally recognised tech brand.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you increase ROAS or improve conversion rates? Share those numbers! We love seeing quantifiable results that demonstrate your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to review your application more efficiently. Don’t miss out on this opportunity!
How to prepare for a job interview at The Channel Recruiter
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like ROAS, CPA, and conversion rates. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Campaigns
Prepare to talk about specific Google Ads campaigns you've managed. Highlight your strategies for Search, Shopping, and Performance Max, and be ready to share the results you achieved. Real examples will make you stand out!
✨Collaboration is Key
Since this role involves working closely with external agencies and other teams, think of examples where you’ve successfully collaborated. Discuss how you’ve aligned paid media strategies with SEO and content teams to achieve common goals.
✨Stay Ahead of Trends
Demonstrate your interest in AI advertising and emerging digital marketing trends. Share any recent insights or tools you’ve explored that could benefit the company’s performance marketing strategy. It shows you're proactive and forward-thinking!
