At a Glance
- Tasks: Lead and optimise high-performing Google Ads campaigns for a global tech brand.
- Company: Join a globally recognised technology brand with a focus on ecommerce growth.
- Benefits: Competitive salary, benefits, and opportunities for professional development.
- Other info: Fast-paced environment with a commitment to inclusivity and career growth.
- Why this job: Make a real impact in driving D2C revenue growth and scaling performance.
- Qualifications: 3+ years in performance marketing with strong Google Ads experience.
The predicted salary is between 35000 - 45000 £ per year.
Drive ecommerce growth, scale performance, and take ownership of paid media strategy for a globally recognised technology brand. We're looking for a commercially driven Ecommerce Performance Marketing Manager to lead high-performing Google Ads campaigns, optimise customer acquisition, and drive D2C revenue growth across the UK market.
The Role – Ecommerce Performance Marketing Manager
In this role you will own and optimise paid media campaigns across Google Ads, Bing Ads and emerging AI advertising platforms, scaling campaigns across Search, Shopping, Performance Max, Demand Gen and Remarketing.
In addition, you'll have the following responsibilities:
- Working closely with external agencies to improve campaign performance and deliver growth targets.
- Managing and optimising Google Merchant Centre and product feed performance.
- Testing audiences, creatives, bidding strategies and landing pages to maximise ROAS and conversion performance.
- Managing paid media budgets and identifying new growth opportunities.
- Collaborating with SEO, Content and Paid Social teams to support a joined-up acquisition strategy.
- Analysing campaign performance and providing clear, actionable insights.
- Monitoring key KPIs including ROAS, CPA, conversion rate and revenue growth.
What You'll Need to Succeed
We are looking for an experienced performance marketer who has worked within an ecommerce, retail or D2C product-led environment, whether that be Consumer Electronics, Accessories, IT Hardware, Homeware, FMCG or a similar product-focused brand.
In addition, you'll need the following skills and experience:
- 3+ years' experience managing Google Ads campaigns, either agency-side or in-house.
- Strong experience across Search, Shopping, Performance Max and Demand Gen campaigns.
- Experience with Google Merchant Centre and product feed optimisation.
- Experience managing external agencies and delivering against commercial targets.
- Good understanding of Paid Social and SEO within a wider acquisition strategy.
- Strong analytical and problem-solving skills with a commercial mindset.
- Excellent communication and stakeholder management skills.
- Comfortable working in a fast-paced, performance-driven environment.
- Interest in AI advertising, automation and emerging digital marketing trends is advantageous.
Please note: This role is focused on ecommerce and physical products. Candidates whose experience is primarily within SaaS, recruitment marketing, lead generation or B2B demand generation may be less aligned to the requirements of this position.
We are a Disability Confident Employer (Level 1) and are committed to providing reasonable adjustments to ensure an inclusive recruitment process. If you require any accommodations, please contact Zoe Chatley at .
Keywords: Paid Media, Google Ads, PPC, Performance Marketing, Digital Marketing, Ecommerce, Paid Search, D2C Marketing, Google Shopping, Performance Max, Demand Gen, ROAS, Acquisition Marketing
Digital Marketing Manager employer: The Channel Recruiter
Join a globally recognised technology brand in Reading as a Digital Marketing Manager, where you'll thrive in a dynamic and inclusive work culture that prioritises employee growth and development. With competitive salaries and benefits, this role offers the opportunity to lead innovative ecommerce strategies while collaborating with talented teams in a fast-paced environment, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive their ecommerce growth and optimise their paid media strategy.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with Google Ads and performance marketing.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Ecommerce Performance Marketing Manager. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about ecommerce and how your background makes you the perfect fit for this role. We love seeing enthusiasm and a personal touch.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you increase ROAS or improve conversion rates? Share those numbers! We appreciate candidates who can demonstrate their impact through data.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Channel Recruiter
✨Know Your Numbers
Before the interview, brush up on key performance metrics like ROAS, CPA, and conversion rates. Be ready to discuss how you've improved these metrics in past campaigns, as this will show your analytical skills and commercial mindset.
✨Showcase Your Campaign Success
Prepare specific examples of successful Google Ads campaigns you've managed. Highlight the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and ability to drive ecommerce growth.
✨Understand the Brand
Research the company and its products thoroughly. Understand their target audience and current marketing strategies. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies, challenges they face, or future goals. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking and understanding of the ecommerce landscape.
