At a Glance
- Tasks: Consult with partners on strategic marketing decisions and coordinate targeted marketing activities.
- Company: Join a leading company in data-driven growth solutions for the IT channel.
- Benefits: Enjoy unlimited PTO, flexible hours, and comprehensive health benefits.
- Other info: Embrace a culture of inclusivity and innovation with excellent career growth opportunities.
- Why this job: Make an impact in the tech industry while working remotely with a dynamic team.
- Qualifications: 5+ years in consultative marketing, preferably in tech; strong communication skills required.
The predicted salary is between 56700 - 69300 £ per year.
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
Our Strategic Partner Marketing Managers help our clients by consulting with their partners on strategic marketing decisions. The Strategic Partner Marketing Manager will act as the central coordination point across AWS and partner teams, ensuring partners are aligned, equipped, and activated to execute targeted marketing activities against prioritized accounts.
This role focuses on executing partner marketing planning and activation across the early stages of the lifecycle, ensuring all activities are structured to generate qualified pipeline and support transition into opportunity creation and co-sell execution led by partners and AWS. The Strategic Partner Marketing Manager will be working with 8 HiTech partners and 4 ECRT partners.
What you'll do
Partner Onboarding & Readiness
- Support coordination of partner onboarding requirements
- Ensure partners are ready to participate in co-sell and marketing execution
Targeting & Account Planning
- Develop and validate target account lists aligned to the customer segment
- Facilitate joint marketing planning and account mapping between AWS and partners
Marketing Activation & Asset Development
- Assess if partners have a Field Ready Kits and campaign assets aligned to target accounts or segments
- Support the partner finding an agency to develop relevant content is unavailable
- Ensure messaging reflects specific use cases and workloads relevant to the segment
- Reduce ramp time through standardized playbooks and repeatable campaign frameworks
- Enable faster activation of newly onboarded or underutilized partners
Partner & Field Activation
- Ensure partners execute targeted marketing activities tied to prioritized accounts
- Drive consistent flow of qualified leads into the co-sell process
- Coordinate joint outreach, events, and account engagement activities
Pipeline Readiness & Transition to Sales
- While opportunity creation and deal conversion remain owned by partners, the vPMM will:
- Ensure marketing activities are structured to generate qualified, actionable leads
- Support readiness for ACE opportunity creation and partner attribution
- Facilitate visibility into pipeline progression and alignment with sales teams
Deliver Consistent and Scalable Execution
- Provide a single point of coordination (vPMM) across multiple partners
- Enable repeatable execution across accounts, partners, and campaigns
Qualifications
Education:
- Bachelor’s Degree or equivalent work experience preferred.
Experience:
- 5+ years’ experience working in a consultative Marketing role.
- Experience in the technology sector—preferably in software, data or cloud—partner/channel marketing, and/or account management. Experience as an SDR will be considered.
- Comfort and familiarity serving as a marketing subject matter expert that can coach and nurture marketing planning AND tactical execution.
- Experience of planning, managing and executing marketing plans and campaigns as well as experience liaising with third party agencies. Understanding of MDF programs and process preferred.
- Good knowledge of marketing best practices (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
- Experience supporting partners with co-sell and marketing execution
- Ability to support with driving consistent flow of qualified leads into the co-sell process
Skills:
- Excellent client liaison skills, ability to react and respond in a timely and effective manner and work with various teams.
- Experience with C level messaging and ABM.
- Demonstrated experience juggling multiple priorities, successful time management, and balancing competing priorities.
- Strong MS PowerPoint, Word, Excel & reporting tools with the ability to present information in a consistent and professional manner.
- Channel knowledge – consisting of Consulting Firms, GSI & SI preferred; experience with GSI preferred.
- Copywriting Experience (optional)
All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in‑class results.
Individuals seeking employment atour company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation .
* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.
Strategic Partner Marketing Manager employer: The Channel Company
The Channel Company is an exceptional employer, offering a dynamic work culture that values diversity and fosters professional growth. With a focus on audience development in the thriving IT sector, employees benefit from tailored training, recognition rewards, and the chance to work with talented colleagues in a supportive environment. Located near Munich, this role provides unique opportunities to engage with senior technology leaders while enjoying the flexibility of remote work and international collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Partner Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Channel Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Channel Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Channel Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Channel Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Partner Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Channel Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Channel Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Channel Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Channel Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Channel Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Channel Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
