At a Glance
- Tasks: Lead marketing strategies for events across EMEA and APAC, driving audience growth and engagement.
- Company: Join a global leader in data-driven growth solutions for the IT channel.
- Benefits: Generous holiday package, hybrid work model, and tailored training for your success.
- Other info: Collaborative environment with opportunities for recognition and skill development.
- Why this job: Make an impact in a dynamic team while advancing your marketing career.
- Qualifications: 7+ years in B2B marketing with a focus on events and proven leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes. Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel. The Channel Company values differences because they enhance dynamic teams.
About the Role
The Channel Company is seeking a Senior Marketing Manager to join our London office, responsible for leading and developing CRN’s event portfolio and audience growth across EMEA and APAC. Reporting to the Global Marketing Director, this role will focus on strengthening CRN’s market position and driving commercial outcomes. Key objectives include increasing registrations for conferences and webinars, boosting awards entries, generating top‑of‑funnel sales leads, and growing and engaging our audience through newsletters and social channels. You will lead and develop a team of marketers, providing strategic direction and hands‑on support across events and product campaigns. This role requires a proactive, highly organised, and results‑driven individual who can manage multiple priorities and deliver against targets. The successful candidate will bring strong experience in marketing and events, with excellent attention to detail, written communication skills, and a proven ability to collaborate effectively with key stakeholders across the business.
What You’ll Do
- Lead and execute regional marketing plans across EMEA and APAC for Channel events and media, aligned to global strategy
- Drive event registrations, webinar attendance, and awards entries through integrated, multi‑channel campaigns
- Generate high‑quality sponsorship and media leads, supporting the sales pipeline and commercial targets
- Partner closely with sales leadership to ensure clear alignment on targets, messaging, and go‑to‑market strategy
- Lead the development of sales enablement assets, data‑led targeting strategies, and campaign support materials
- Own the delivery of marketing campaigns across email, social, web, paid media, and partnerships
- Lead the social media and video strategy, growing reach, engagement, and brand visibility
- Drive audience growth, increasing newsletter subscriptions and database expansion
- Develop and optimise content‑led acquisition funnels from media to events to community to subscriptions
- Manage and develop a distributed international team (UK, Germany, APAC), ensuring strong performance and collaboration
- Work closely with sales, editorial, events, and global marketing teams to align strategy and execution
- Monitor and optimise performance across campaigns, using data to improve conversion, engagement, and ROI
- Ensure all marketing activity is on‑brand, high quality, and delivered on time across regions
What We’re Looking For
- 7+ years’ B2B marketing experience, with a strong focus on events and/or media
- Proven track record of driving registrations, audience growth, and lead generation across integrated campaigns
- Experience working closely with sales teams to support pipeline
- People management experience, with the ability to lead and develop a high‑performing team
- Confident running multi‑channel campaigns (email, social, paid, web, content) end‑to‑end
- Data‑driven mindset, with experience using performance metrics to optimise campaigns and improve ROI
- Excellent stakeholder management and communication skills
- Strong organisational and prioritisation skills, able to manage multiple projects in a fast‑paced environment
- Experience in CRMs, analytical tools, marketing automation platforms and audience segmentation
- Ability to think strategically while delivering at pace and with strong attention to execution
What’s on offer
- 35 hours of work per week
- Generous Holiday package + National bank holidays
- Opportunity to join a growing business with lots of opportunities to influence.
- This is a hybrid role, with two days per week in our London office located in Borough High Street.
- Temporary International Remote Working Opportunities
- A tailored training and induction plan - we want you to succeed!
- Regular recognition rewards - be recognised and rewarded for day‑to‑day actions where you go above and beyond, and consistently deliver
- The opportunity to work within a globally diverse team
- The opportunity to learn new skills in an ever‑changing and adaptable business
Senior Marketing Manager, EMEA & APAC employer: The Channel Company
The Channel Company is an exceptional employer, offering a dynamic work culture that values diversity and fosters professional growth. With a focus on audience development in the thriving IT sector, employees benefit from tailored training, recognition rewards, and the chance to work with talented colleagues in a supportive environment. Located near Munich, this role provides unique opportunities to engage with senior technology leaders while enjoying the flexibility of remote work and international collaboration.
