Senior Audience Growth Specialist

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes. Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends.

About the Role

The Channel Company is looking for a hands‑on Senior Audience Growth Specialist to directly grow and activate our audiences across new and emerging media platforms — including YouTube, social channels, WhatsApp communities, newsletters, events, and owned platforms. This is a doer role, not a people management role. You will personally design, execute, test, optimise and scale audience acquisition activity end to end. A key outcome is growing permissioned first-party identity across platforms to strengthen our Unified Partner ID/identity graph.

What You’ll Do

• Execute audience acquisition across YouTube, social platforms (e.g. LinkedIn, X, Instagram), WhatsApp communities, newsletters, and events.
• Build, launch and optimise acquisition funnels - from first touch through repeat engagement.
• Grow high-quality, engaged audiences, not vanity metrics.
• Own and Improve the End‑to‑End Audience Journey.
• Map, test and refine the full audience journey across channels and touchpoints.
• Identify friction points in discovery, registration, opt‑in and engagement - and fix them.
• Continuously experiment with formats, messaging, CTAs and distribution strategies.
• Set up and optimise landing pages, forms, registrations and conversion paths.
• Work directly in CRM, marketing automation, analytics and community platforms.
• Use AI‑enabled tools to scale testing, insight generation and personalisation.
• Grow opt‑in, compliant first‑party audiences across owned channels.
• Use behavioural and performance data to inform targeting, segmentation and prioritisation.
• Translate insights into practical changes, not just reports.
• Track performance across channels (growth, conversion, engagement, retention).
• Clearly articulate what’s working, what isn’t, and what you’ll do next.
• Take ownership of outcomes - adjust fast when something isn’t delivering.
• Work closely with marketing, editorial, events and communities’ teams to align execution.
• Influence through expertise and delivery rather than hierarchy.
• Act as a trusted operator who gets things done.

What We’re Looking For

• 4–8 years in audience growth, acquisition, lifecycle or distribution roles.
• Proven hands‑on execution across digital and social channels (especially YouTube, social, messaging/community platforms).
• Experience in B2B media, events, content or community‑led businesses strongly preferred.
• Track record of personally delivering measurable audience growth.
• Deep knowledge of SEO principles, social media algorithms, and CRM platforms.
• Ability to perform cohort and funnel analysis to identify where users are engaged and dropping off.
• Strong interpersonal skills to influence editorial and product teams to adopt new data‑driven workflows.
• Doer mentality — you execute, test, iterate and ship.
• Comfortable being accountable for results without managing people.
• Data literate and platform savvy, but focused on action over theory.
• Strong understanding of audience behavior and content‑led growth.
• Pragmatic, resourceful and biased towards progress.

Mindset

• Senior enough to own outcomes, humble enough to roll up sleeves.
• Curious, experimental and comfortable with ambiguity.
• Motivated by impact, not job titles or headcount.

What success looks like

• Grow net new permissioned users (registrations/subscribers) across priority channels.
• Launch and scale 2–3 repeatable acquisition loops (e.g., YouTube → newsletter, events → community, WhatsApp → return visits).
• Establish a weekly test‑and‑learn cadence with clear reporting.

What’s on offer

• 35 hours of work per week.
• Generous holiday package + national bank holidays.
• Opportunity to join a growing business with lots of opportunities to influence.
• Hybrid working available.
• Temporary International Remote Working Opportunities.
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards — be recognised and rewarded for day‑to‑day actions where you go above and beyond, and consistently deliver.
• The opportunity to work within a globally diverse team.
• The opportunity to learn new skills in an ever‑changing and adaptable business.