At a Glance
- Tasks: Drive sales for exciting awards events and create unforgettable experiences.
- Company: Join The Channel Company, a leader in the tech industry with a vibrant culture.
- Benefits: Generous holiday package, hybrid work, and tailored training to help you shine.
- Other info: Dynamic role with opportunities for growth and recognition in a diverse team.
- Why this job: Be part of high-profile events and make a real impact in the tech sector.
- Qualifications: 5 years in events or B2B sales, with a knack for building client relationships.
The predicted salary is between 40000 - 50000 £ per year.
The Channel Company is looking for an Events Sales Manager to drive commercial success across our UK awards portfolio. This role is focused primarily on table sales and selected sponsorship packages for a portfolio of approximately 10 awards events per year, ranging from exclusive dinners to large-scale industry-leading ceremonies with over 1,200 attendees (including flagship events such as the CRN Channel Awards and Computing's UKIT Awards).
You will be responsible for selling and maximizing revenue across a range of commercial packages, including premium on the night experiences and marketing packages across our industry-leading media brands within the global technology sector.
What You’ll Do
- Own and drive table sales across the full UK awards portfolio.
- Sell event packages and selected sponsorship opportunities, including upselling premium tiers (Silver, Gold, Platinum).
- Build and manage a strong sales pipeline, including prospecting, outreach, and closing deals.
- Manage multiple events simultaneously, ensuring consistent revenue delivery.
- Conduct high-volume outbound sales via phone and email, engaging both existing clients and new prospects.
- Deliver accurate forecasting and pipeline reporting.
- Maximize revenue by promoting high-value packages, premium table positioning, and integrated marketing visibility across TCC brands.
- Generate excitement and engagement with clients, positioning events as must-attend industry moments.
- Collaborate with internal teams (events, marketing, editorial) to align commercial activity with event strategy.
What We’re Looking For
- ~5 years of experience in events sales, sponsorship sales, or B2B commercial roles.
- Proven track record of selling tables, packages, or sponsorships for events (ideally awards or B2B conferences).
- Strong ability to sell via phone and email outreach.
- Excellent pipeline management, forecasting, and closing skills.
- Ability to manage multiple projects/events simultaneously in a fast-paced environment.
- Strong commercial mindset with a focus on upselling and maximizing revenue per client.
- Highly organized and results-driven, with strong attention to detail.
- Experience in the technology sector is a big plus (not essential).
- German language skills are a big plus (not essential).
- Strong communication and relationship-building skills, with the ability to engage and excite clients about event participation.
What’s on offer:
- 35 hours of work per week.
- Generous Holiday package + National bank holidays.
- Opportunity to join a growing business with lots of opportunities to influence.
- This is a hybrid role, with two days per week in our London office located in Borough High Street.
- Temporary International Remote Working Opportunities.
- Life assurance scheme.
- Employee referral scheme.
- A tailored training and induction plan - we want you to succeed!
- Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver.
- The opportunity to work within a globally diverse team.
- The opportunity to learn new skills in an ever-changing and adaptable business.
Events Sales Manager in London employer: The Channel Company
The Channel Company is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a generous holiday package, tailored training plans, and opportunities for international remote work, employees are empowered to grow and succeed in their careers. Located in the vibrant Borough High Street of London, the company fosters a culture of recognition and rewards, making it an ideal place for those seeking meaningful and rewarding employment in the events sales sector.
StudySmarter Expert Advice🤫
We think this is how you could land Events Sales Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with potential clients on LinkedIn, and don’t be shy about reaching out to people in your field. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Practice your pitch! Whether it’s over the phone or face-to-face, being able to confidently sell yourself and your ideas is key. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 3
Follow up! After meeting someone or sending an email, don’t just sit back and wait. A quick follow-up can show your enthusiasm and keep you top of mind for any opportunities that arise.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and helps us get to know you better right from the start.
We think you need these skills to ace Events Sales Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Events Sales Manager role. Highlight your experience in events sales and any relevant achievements that showcase your ability to drive revenue and manage multiple projects.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about events and how your skills align with our needs. Don’t forget to mention any specific experiences that relate to selling tables or sponsorships.
Showcase Your Sales Skills:In your application, be sure to highlight your sales achievements. We want to see numbers and results! Talk about how you've successfully managed pipelines and closed deals in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at The Channel Company
✨Know Your Events Inside Out
Before the interview, make sure you’re familiar with the awards events in The Channel Company's portfolio. Research their past events, understand the audience, and be ready to discuss how you can drive table sales and sponsorships for each one.
✨Show Off Your Sales Skills
Prepare to share specific examples of your past successes in selling event packages or sponsorships. Highlight your ability to upsell and manage a sales pipeline effectively, as this will demonstrate your fit for the role.
✨Engage with Enthusiasm
During the interview, convey your passion for events and the technology sector. Show how you can generate excitement around the events and engage clients, making them feel that attending is a must.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s event strategy and how they measure success. This not only shows your interest but also gives you insight into how you can contribute to their goals.
