At a Glance
- Tasks: Drive sales for exciting awards events and create unforgettable experiences.
- Company: Join a dynamic team at The Channel Company, a leader in the tech industry.
- Benefits: Generous holiday package, hybrid work, and tailored training to help you shine.
- Other info: Work in a diverse environment with opportunities for growth and recognition.
- Why this job: Be part of high-profile events and make a real impact in the tech sector.
- Qualifications: 5 years in sales, strong communication skills, and a passion for events.
The predicted salary is between 40000 - 50000 £ per year.
The Channel Company is looking for an Event Sales Manager to drive commercial success across our UK awards portfolio. This role is focused primarily on table sales and selected sponsorship packages for a portfolio of approximately 10 awards events per year, ranging from exclusive dinners to large-scale industry-leading ceremonies with over 1,200 attendees (including flagship events such as the CRN Channel Awards and Computing's UKIT Awards).
You will be responsible for selling and maximizing revenue across a range of commercial packages, including premium on the night experiences and marketing packages across our industry-leading media brands within the global technology sector.
What You’ll Do
- Own and drive table sales across the full UK awards portfolio.
- Sell event packages and selected sponsorship opportunities, including upselling premium tiers (Silver, Gold, Platinum).
- Build and manage a strong sales pipeline, including prospecting, outreach, and closing deals.
- Manage multiple events simultaneously, ensuring consistent revenue delivery.
- Conduct high-volume outbound sales via phone and email, engaging both existing clients and new prospects.
- Deliver accurate forecasting and pipeline reporting.
- Maximize revenue by promoting high-value packages, premium table positioning, and integrated marketing visibility across TCC brands.
- Generate excitement and engagement with clients, positioning events as must-attend industry moments.
- Collaborate with internal teams (events, marketing, editorial) to align commercial activity with event strategy.
What We’re Looking For
- ~5 years of experience in awards sales, sponsorship sales, or B2B commercial roles.
- Proven track record of selling tables, packages, or sponsorships for events (ideally awards or B2B conferences).
- Strong ability to sell via phone and email outreach.
- Excellent pipeline management, forecasting, and closing skills.
- Ability to manage multiple projects/events simultaneously in a fast-paced environment.
- Strong commercial mindset with a focus on upselling and maximizing revenue per client.
- Highly organized and results-driven, with strong attention to detail.
- Experience in the technology sector is a big plus (not essential).
- German language skills are a big plus (not essential).
- Strong communication and relationship-building skills, with the ability to engage and excite clients about event participation.
What’s on offer:
- 35 hours of work per week.
- Generous Holiday package + National bank holidays.
- Opportunity to join a growing business with lots of opportunities to influence.
- This is a hybrid role, with two days per week in our London office located in Borough High Street.
- Temporary International Remote Working Opportunities.
- Life assurance scheme.
- Employee referral scheme.
- A tailored training and induction plan - we want you to succeed!
- Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver.
- The opportunity to work within a globally diverse team.
- The opportunity to learn new skills in an ever-changing and adaptable business.
Event Sales Manager in London employer: The Channel Company
The Channel Company is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a focus on employee growth, we provide tailored training and recognition rewards, ensuring that our team members feel valued and empowered to succeed. Located in the vibrant Borough High Street of London, our hybrid work model promotes a healthy work-life balance while allowing you to be part of a globally diverse team driving success in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Event Sales Manager at The Channel Company, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Channel Company. Tailor your message to explain why you’re drawn to them and how you can contribute as a Event Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Event Sales Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Channel Company:When writing your cover letter, make sure to tailor your message specifically for The Channel Company. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Channel Company
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Channel Company that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Channel Company that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Channel Company’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
