Audience Development Executive in London

Audience Development Executive in London

London Full-Time 30000 - 40000 £ / year (est.) Home office (partial)
The Channel Company

At a Glance

  • Tasks: Engage with senior IT decision-makers and build a strong audience network for Computing events.
  • Company: Join a dynamic media company that values talent and collaboration.
  • Benefits: Hybrid working, tailored training, recognition rewards, and volunteering days.
  • Other info: Enjoy a supportive culture with opportunities for growth and skill development.
  • Why this job: Make meaningful connections and influence the tech community while developing your career.
  • Qualifications: Experience in people-focused roles is a plus; confidence and curiosity are key.

The predicted salary is between 30000 - 40000 £ per year.

About the Role

We are looking for an outgoing, commercially aware Audience Development Executive to join our UK audience and events team, with a particular focus on Computing events. You’ll help identify, recruit, qualify and nurture senior IT decision-makers from end-user organisations, including IT Directors, CIOs, CISOs, CTOs, Heads of IT, infrastructure leaders, security leaders, data leaders and other technology decision-makers. This role is ideal for someone who genuinely enjoys speaking to people, building rapport and becoming a trusted point of contact for our audience. You do not need to have years of events experience to be successful here. A background in sales, customer service, recruitment, events, marketing, hospitality or another people-facing role would be useful, but the most important thing is that you are confident, curious and proactive: someone who is happy picking up the phone, using LinkedIn, meeting people in person and learning the technology audience.

Key Responsibilities

  • Identify, recruit and qualify senior IT decision-makers from end-user organisations for Computing conferences, roundtables, dinners and other B2B technology events through research, sourcing, phone outreach, email and LinkedIn engagement.
  • Attend relevant third-party industry events, networking opportunities and community gatherings where appropriate, using them to meet new contacts, build the Computing audience network and identify potential future delegates.
  • Speak confidently with prospective delegates about event themes, discussion topics, speakers and the value of attending.
  • Assess delegate applications against event criteria, ensuring the audience is relevant, senior and made up of appropriate end-user technology decision-makers.
  • Build and maintain relationships with IT Directors, CIOs, CISOs, CTOs, Heads of IT, previous attendees, advisory board members and wider end-user technology contacts, becoming a familiar name, voice and face for the Computing brand.
  • Share useful audience feedback with internal stakeholders, including what IT decision-makers are interested in, what challenges they are facing and what topics are cutting through.
  • Use a mix of phone, email, LinkedIn, referrals and research to build new relationships and develop the Computing audience network.
  • Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre-event communications.
  • Maintain accurate records in event trackers and internal systems, including outreach, responses, registrations, confirmations and cancellations.
  • Track audience development activity, registration progress and delegate status, providing regular updates to the team to help monitor event performance and identify where additional outreach is needed.
  • Attend events in the UK where required, welcoming delegates, supporting registration, networking throughout the day and helping create a positive experience for attendees, sponsors and internal teams.
  • Work closely with marketing, editorial, sales, customer success and operations teams to support event delivery and improve audience quality over time.

What We’re Looking For

  • Some experience in audience development, delegate acquisition, sales, recruitment, customer service, events, marketing, hospitality or another people-focused role would be helpful, but we are also open to earlier-career candidates with the right attitude, communication skills and appetite to learn.
  • A confident communicator who enjoys speaking to people by phone, email, LinkedIn and face-to-face.
  • A natural relationship-builder who can develop trust with senior IT and technology professionals and represent Computing in a professional, human and credible way.
  • Commercially aware, curious and comfortable researching companies, job titles, technology themes, market trends and potential attendee communities.
  • Organised, self-motivated and resilient, with the ability to manage multiple events and deadlines at the same time.
  • Comfortable working towards targets, tracking progress and taking ownership of results.
  • Proficient in Microsoft Excel, Word and Outlook; experience with LinkedIn Sales Navigator, CRM systems or event platforms would be useful but is not essential.
  • Willingness to work on a hybrid basis, with office attendance at least twice a week, as well as attending UK events when needed.

What you can expect from us:

As well as working with the most interesting, talented and fun people in media, we operate a culture where success is recognised. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on-the-job training.

Our perks and benefits:

  • 35 hours per week- Monday to Friday
  • Opportunity to join a growing business with lots of opportunities to influence.
  • Hybrid working
  • International Temporary Remote Working
  • Employee referral scheme
  • A tailored training and induction plan - we want you to succeed!
  • Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
  • Volunteering days
  • The opportunity to work within a globally diverse team
  • The opportunity to learn new skills in an ever-changing and adaptable business support line.

Audience Development Executive in London employer: The Channel Company

At The Channel Company, we pride ourselves on being an excellent employer that fosters a supportive and dynamic work culture. As an Audience Development Executive, you'll enjoy a hybrid working model, tailored training plans, and numerous opportunities for professional growth while collaborating with a diverse team of talented individuals. Our commitment to recognising success and providing meaningful employee benefits makes us an attractive choice for those seeking a rewarding career in the technology events sector.

The Channel Company

Contact Details:

The Channel Company Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Audience Development Executive in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Channel Company and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Channel Company are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Channel Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

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We think you need these skills to ace Audience Development Executive in London

Audience Development
Delegate Acquisition
Sales Skills
Customer Service
Event Management
Networking Skills
Relationship Building

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Channel Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of The Channel Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Channel Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at The Channel Company

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Channel Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At The Channel Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.