At a Glance
- Tasks: Lead marketing strategies across EMEA and APAC, driving audience engagement and campaign performance.
- Company: Join a global leader in data-driven growth solutions for the IT channel.
- Benefits: Generous holiday package, hybrid work model, and tailored training for your success.
- Other info: Enjoy recognition rewards and opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced international environment with a diverse team.
- Qualifications: 10+ years in B2B marketing with strong event and digital expertise.
The predicted salary is between 40500 - 49500 £ per year.
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel.
With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends.
Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
Role Overview
The Channel Company is seeking a Head of Marketing, EMEA & APAC to lead marketing activity across the Communities portfolio.
Reporting to the Global Marketing Director, the role is responsible for developing and delivering marketing plans that support audience growth, event performance, engagement and commercial objectives across EMEA and APAC.
The role manages a small international team consisting of 2 team members in the UK, 1 team member in Malaysia and a contractor.
This is a hands-on leadership role combining team management, marketing planning and campaign execution in a fast-paced international environment.
Key Responsibilities
- Develop and deliver marketing plans across EMEA and APAC.
- Manage, coach and develop a small international team.
- Lead integrated campaigns across events, email, digital, social and web channels within the events and media business.
- Drive audience engagement, registrations and campaign performance.
- Work closely with editorial, events, audience, operations, design and global marketing teams to ensure campaigns are aligned, joined up and delivered to a high standard.
- Contribute to marketing planning and prioritisation for the Communities portfolio.
- Manage campaign budgets and regional priorities.
- Monitor campaign performance and identify opportunities for optimisation and growth.
- Ensure activity is delivered effectively across multiple markets and time zones.
Experience
- 10+ years' B2B marketing experience.
- Strong event and digital marketing expertise.
- Experience developing and delivering marketing plans.
- Strong stakeholder management and communication skills.
- Comfortable working across international markets.
- Data-driven with strong commercial awareness.
What's on offer
- 35 hours of work per week
- Generous Holiday package + National bank holidays
- Opportunity to join a growing business with lots of opportunities to influence.
- This is a hybrid role
, with two days per week in our London office located in Borough High Street.
- Temporary International Remote Working Opportunities
• A tailored training and induction plan - we want you to succeed!
- Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
- The opportunity to work within a globally diverse team
- The opportunity to learn new skills in an ever-changing and adaptable business
- #J-18808-Ljbffr
Head of Marketing, EMEA & APAC employer: The Channel Company
The Channel Company is an exceptional employer, offering a dynamic work culture that values diversity and fosters professional growth. With a focus on audience development in the thriving IT sector, employees benefit from tailored training, recognition rewards, and the chance to work with talented colleagues in a supportive environment. Located near Munich, this role provides unique opportunities to engage with senior technology leaders while enjoying the flexibility of remote work and international collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, EMEA & APAC
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Channel Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Channel Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Channel Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Channel Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, EMEA & APAC
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Channel Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Channel Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Channel Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Channel Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Channel Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Channel Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
