At a Glance
- Tasks: Drive sales for exciting awards events and engage clients with premium packages.
- Company: Join The Channel Company, a leader in IT growth solutions with 40+ years of expertise.
- Benefits: Generous holiday package, hybrid work, and tailored training for your success.
- Other info: Work in a diverse team and enjoy opportunities for personal and professional growth.
- Why this job: Be part of dynamic events that shape the tech industry and boost your career.
- Qualifications: 5 years in events or B2B sales, strong communication, and a results-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel. The Channel Company values differences because they enhance dynamic teams.
The Channel Company is looking for an Events Sales Manager to drive commercial success across our UK awards portfolio. This role is focused primarily on table sales and selected sponsorship packages for a portfolio of approximately 10 awards events per year, ranging from exclusive dinners to large-scale industry-leading ceremonies with over 1,200 attendees (including flagship events such as the CRN Channel Awards and Computing's UKIT Awards).
You will be responsible for selling and maximizing revenue across a range of commercial packages, including premium on the night experiences and marketing packages across our industry-leading media brands within the global technology sector.
What You’ll Do- Own and drive table sales across the full UK awards portfolio
- Sell event packages and selected sponsorship opportunities, including upselling premium tiers (Silver, Gold, Platinum)
- Build and manage a strong sales pipeline, including prospecting, outreach, and closing deals
- Conduct high-volume outbound sales via phone and email, engaging both existing clients and new prospects
- Deliver accurate forecasting and pipeline reporting
- Maximize revenue by promoting high-value packages, premium table positioning, and integrated marketing visibility across TCC brands
- Generate excitement and engagement with clients, positioning events as must-attend industry moments
- Collaborate with internal teams (events, marketing, editorial) to align commercial activity with event strategy
- ~5 years of experience in events sales, sponsorship sales, or B2B commercial roles
- Proven track record of selling tables, packages, or sponsorships for events (ideally awards or B2B conferences)
- Strong ability to sell via phone and email outreach
- Excellent pipeline management, forecasting, and closing skills
- Ability to manage multiple projects/events simultaneously in a fast-paced environment
- Strong commercial mindset with a focus on upselling and maximizing revenue per client
- Highly organized and results-driven, with strong attention to detail
- Experience in the technology sector is a big plus (not essential)
- German language skills are a big plus (not essential)
- Strong communication and relationship-building skills, with the ability to engage and excite clients about event participation
- 35 hours of work per week
- Generous Holiday package + National bank holidays
- Opportunity to join a growing business with lots of opportunities to influence.
- This is a hybrid role, with two days per week in our London office located in Borough High Street.
- Temporary International Remote Working Opportunities
- A tailored training and induction plan - we want you to succeed!
- Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
- The opportunity to work within a globally diverse team
- The opportunity to learn new skills in an ever-changing and adaptable business
Events Sales Manager employer: The Channel Co.
The Channel Company is an exceptional employer, offering a dynamic work culture that values diversity and fosters employee growth. As an Events Sales Manager, you will benefit from a generous holiday package, tailored training plans, and the chance to work within a globally diverse team in our vibrant London office. With opportunities for recognition and the ability to influence a growing business, this role promises a rewarding career in the fast-paced IT sector.
StudySmarter Expert Advice🤫
We think this is how you could land Events Sales Manager
✨Tip Number 1
Get your networking game on! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to potential contacts. We all know that who you know can sometimes matter just as much as what you know.
✨Tip Number 2
Practice your pitch! Whether it’s a casual chat or a formal meeting, being able to clearly articulate your value and what you bring to the table is key. We recommend rehearsing with friends or in front of a mirror until you feel confident.
✨Tip Number 3
Follow up after meetings or networking events. A simple thank-you email can go a long way in keeping you top of mind. We suggest adding a personal touch by mentioning something specific from your conversation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love connecting with candidates who are genuinely interested in joining our team.
We think you need these skills to ace Events Sales Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Events Sales Manager role. Highlight your experience in events sales and any relevant achievements that showcase your ability to drive revenue and manage client relationships.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in selling event packages or sponsorships, and express your enthusiasm for working with The Channel Company.
Showcase Your Communication Skills:Since this role involves a lot of outreach via phone and email, make sure your written application reflects your strong communication skills. Keep it clear, concise, and engaging to grab our attention!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Channel Co.
✨Know Your Events Inside Out
Before the interview, make sure you’re familiar with the awards events in The Channel Company's portfolio. Research past events, understand their significance, and be ready to discuss how you can drive table sales and sponsorships for them.
✨Showcase Your Sales Skills
Prepare to share specific examples of your past successes in events or sponsorship sales. Highlight your ability to upsell and manage a sales pipeline effectively, as these are crucial for the Events Sales Manager role.
✨Engage with Enthusiasm
Demonstrate your passion for the events industry during the interview. Talk about what excites you about the role and how you can generate excitement among clients for attending these must-attend events.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company and its events. Inquire about their strategies for engaging clients or how they measure the success of their events, which will demonstrate your proactive mindset.
