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- Tasks: Lead product marketing for measurement and attribution in a dynamic Adtech environment.
- Company: Join a tier-1 global brand making waves in the Adtech industry.
- Benefits: Enjoy flexible working options and a vibrant corporate culture.
- Why this job: Be at the forefront of innovative product launches that shape the future of advertising.
- Qualifications: Experience in Adtech/Martech with a strong grasp of product strategy and market dynamics.
- Other info: Collaborate with diverse teams and influence key stakeholders across the organisation.
The predicted salary is between 43200 - 72000 £ per year.
The Change Partners are currently working with a tier-1 Global brand who are hiring a Product Marketing Lead across Attribution and Measurement within their Adtech division. We are looking for someone with strong experience launching new products within the Adtech/Martech, TV or Video space.
Key responsibilities:
- Develop and implement EMEA GTM strategy across measurement and attribution adtech products.
- Own end to end product launch strategy and use customer feedback to push back into development teams to enhance product development.
- Be the go-to person in the business across measurement and attribution for internal and external teams.
- Support development of objections, training, marketing, and sales collateral and more.
- Support client-facing teams.
- Conduct market research and gather insights to improve product launches.
- Support development with market and product fit.
- Partner with multiple stakeholders both internal and external.
Your background:
- Strong experience within Adtech, Martech, CTV, TV, and/or programmatic.
- Previously worked across product marketing, sales, and go-to-market within the above areas.
- Enhanced understanding of media, advertising, measurement, and attribution.
- Owned product strategy end to end, including commercial levers.
- Ability to work in a large, matrix organization and influence stakeholders.
Please apply for further information.
Product Marketing Lead, Measurement & Attribution employer: The Change Partners
Contact Detail:
The Change Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead, Measurement & Attribution
✨Tip Number 1
Network with professionals in the Adtech and Martech industries. Attend relevant conferences, webinars, or local meetups to connect with potential colleagues and industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Stay updated on the latest trends and technologies in measurement and attribution. Follow industry blogs, podcasts, and thought leaders to ensure you can speak knowledgeably about current challenges and innovations during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've managed. Be ready to explain your approach to gathering customer feedback and how it influenced product development, as this will demonstrate your hands-on experience.
✨Tip Number 4
Familiarise yourself with the company's products and their market positioning. Understanding their unique selling points and challenges will allow you to tailor your discussions and show how you can contribute to their goals effectively.
We think you need these skills to ace Product Marketing Lead, Measurement & Attribution
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Lead position. Familiarise yourself with key terms like 'measurement', 'attribution', and 'GTM strategy' to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in Adtech, Martech, or related fields. Provide specific examples of product launches you've managed and how you've used customer feedback to influence product development.
Showcase Stakeholder Management Skills: Demonstrate your ability to work with multiple stakeholders by including examples of successful collaborations in your application. Highlight any experience you have in influencing decisions within a large organisation.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for product marketing and how your background aligns with the company's goals. Make sure to address how you can contribute to their measurement and attribution strategies.
How to prepare for a job interview at The Change Partners
✨Showcase Your Product Launch Experience
Be prepared to discuss specific examples of product launches you've managed in the Adtech or Martech space. Highlight your role in developing go-to-market strategies and how you used customer feedback to refine products.
✨Demonstrate Stakeholder Management Skills
Since this role involves partnering with multiple stakeholders, be ready to share experiences where you've successfully influenced others in a large organisation. Discuss how you navigated challenges and built relationships across teams.
✨Understand Measurement and Attribution
Brush up on the latest trends and technologies in measurement and attribution. Be prepared to discuss how these concepts apply to product marketing and how they can enhance client-facing strategies.
✨Prepare for Market Research Discussions
Expect questions about how you conduct market research and gather insights. Share your methods for analysing market fit and how you've used data to inform product development and launch strategies.
