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- Tasks: Manage key retailer marketing activities and develop strategic plans for product launches.
- Company: Join a leading global company with a strong market presence.
- Benefits: Enjoy a hybrid work model with three days in the office and perks of remote work.
- Why this job: Be part of a dynamic team driving innovative marketing strategies in a fast-paced environment.
- Qualifications: Previous Channel Marketing experience and strong analytical skills are essential.
- Other info: Candidates with a retail background are preferred.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Channel Marketing Manager to join one of the world’s leading global companies.
This role will manage key retailer channel marketing activity including online and offline stores, ensuring that marketing plans are in place and implemented effectively. You will also be required to develop strategic plans with partners for new product launches and implement channel campaigns in order to achieve sell-out targets and expand market share.
If you have the ability to develop marketing plans enabling growth targets, the ability to influence and persuade, and the ability to succeed in highly complex and fast-paced environments, this could be the role for you.
Responsibilities will include:
- Customer account management and developing relationships at all levels in the account
- Developing category expertise
- Responsible for Go to Market planning & execution for new product launches, life cycle management, and budget ownership
- Creating and implementing strong, creative marketing activities in-store, through media, and on retailer websites
- Driving digital advertising campaigns around paid search, social, SEO, affiliates, and VOD.
- Working with agencies to create promotions to drive conversion.
Skills required for this role:
- Previous Channel Marketing experience
- Experience managing agencies and third-party suppliers
- Able to multi-task and project lead large projects
- Ability to create and deliver persuasive, clear, innovative, and concise content
- Product Marketing and Services Marketing experience
- Highly analytical and able to interpret data in a meaningful way
- Experience of running marketing budgets
- Strong MS Excel and PowerPoint skills
- Candidates with a retail background are preferred
The role is based in London and is a hybrid role allowing you to work three days in the office and the rest working from home.
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Channel Marketing Manager employer: The Change Partners
Contact Detail:
The Change Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in channel marketing, especially in retail. Understanding what works in both online and offline environments will help you stand out as a candidate who is not only knowledgeable but also proactive.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in channel marketing. Engaging with them on platforms like LinkedIn can provide you with insights and potentially valuable connections that could lead to job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Being able to discuss specific metrics and outcomes will demonstrate your ability to interpret data meaningfully.
✨Tip Number 4
Prepare to discuss your experience with managing agencies and third-party suppliers. Highlighting successful collaborations and campaigns will illustrate your capability to lead projects and work effectively in a fast-paced environment.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Channel Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant Channel Marketing experience. Focus on your achievements in managing marketing plans, developing strategic partnerships, and executing successful campaigns that align with the company's goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your ability to influence and persuade, as well as your experience in fast-paced environments. Use specific examples of past successes in channel marketing to demonstrate your fit for the role.
Highlight Analytical Skills: Since the role requires strong analytical skills, make sure to include examples of how you've interpreted data to drive marketing decisions. Mention any experience you have with budget management and using tools like MS Excel.
How to prepare for a job interview at The Change Partners
✨Showcase Your Channel Marketing Experience
Be prepared to discuss your previous channel marketing roles in detail. Highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your expertise and ability to drive growth.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical abilities, come ready to discuss how you've used data to inform your marketing decisions. Prepare examples of how you've interpreted data to optimize campaigns or improve performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in complex environments. Think of scenarios where you've had to manage multiple projects or navigate challenges with partners, and be ready to explain your approach and outcomes.
✨Highlight Your Digital Marketing Knowledge
Given the emphasis on digital advertising campaigns, be sure to discuss your experience with various digital marketing channels. Share specific examples of successful campaigns you've led, focusing on metrics like conversion rates and ROI.
