At a Glance
- Tasks: Lead the product marketing process from insights to launch and performance measurement.
- Company: Established consumer brand focused on innovative product marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a creative team and enhance your career in a supportive atmosphere.
- Why this job: Make a real impact by shaping how products reach customers in a dynamic environment.
- Qualifications: Experience in product marketing, strong communication skills, and team collaboration.
The predicted salary is between 40500 - 49500 £ per year.
We are working with an established consumer brand looking to strengthen its product marketing capability and improve how products are brought to market.
They are looking for a
Product Marketing Manager to take ownership of the end-to-end product marketing process , from customer and market insight through to proposition development, content creation, launch execution and performance measurement.
This is a hybrid role (3 days in the office, 2 days WFH), based in the London Area.
Key responsibilities
- Own the end-to-end product marketing process, ensuring a joined-up approach from product development through to go-to-market.
- Use customer, market and competitor insights to inform product positioning, value propositions and USPs.
- Work closely with Product and Creative teams to develop clear and compelling product messaging.
- Coordinate launch activity across Product, Creative, Sales and multiple marketing channels, ensuring teams have the materials needed to support successful launches.
- Manage the content lead, ensuring consistent product storytelling across all channels.
- Oversee product content, including imagery, video, product descriptions, and SEO-optimised assets.
- Manage PIM and DAM processes, ensuring accurate and consistent data across the business.
- Monitor launch and content performance, conducting post-launch reviews and using insights to improve future activity.
Your background
- Strong experience in product marketing or content marketing, ideally within a consumer, technology or durable goods business.
- Experience managing product launches and coordinating end-to-end GTM activity.
- Confident working cross-functionally with Product, Creative, Sales and Marketing teams.
- Experience developing product value propositions, positioning and customer-focused messaging.
- Hands-on experience with product content optimisation, including SEO, keyword-led titles, descriptions and metadata.
- Familiarity with PIM and/or DAM systems and digital asset management processes.
- Strong understanding of product content across e-commerce channels, including imagery, rich content and video.
- Experience managing or developing a team, with the ability to build strong working relationships across the business.
- Commercially minded, with an understanding of how product marketing activity translates into sales performance.
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Product Marketing Manager employer: The Change Partners - Global talent specialists for a connected world
The Change Partners offers an exceptional work environment for the Marketing & Digital Analyst role, situated in the vibrant hub of West London. With a strong emphasis on collaboration and innovation, employees benefit from a dynamic culture that fosters professional growth through continuous learning opportunities and exposure to global marketing strategies. The company’s commitment to employee well-being and a supportive team atmosphere makes it an attractive choice for those seeking a meaningful career in the fast-paced FMCG sector.
Contact Details:
The Change Partners - Global talent specialists for a connected world Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
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We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Change Partners - Global talent specialists for a connected world. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Change Partners - Global talent specialists for a connected world will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At The Change Partners - Global talent specialists for a connected world, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
