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- Tasks: Lead customer loyalty initiatives and enhance post-purchase experiences for a top-tier consumer brand.
- Company: Join The Change Partners, specialists in connecting talent with global opportunities.
- Benefits: Enjoy remote work flexibility and the chance to grow within a dynamic team.
- Why this job: Be part of a rapidly expanding team focused on customer satisfaction and retention.
- Qualifications: 4+ years in Retention/CRM Marketing with strong communication and analytical skills.
- Other info: Opportunity to lead a team and shape marketing strategies across Europe.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from The Change Partners – Global talent specialists for a connected world
DTC – Partnering with C-suite executives to build commercial growth across Commercial, Digital, Marketing, Change & Transformation.
The Change Partners are hiring for a Tier-1 Consumer brand who are looking for a Loyalty Marketing Manager, on an ongoing remote contract.
The Loyalty Marketing Manager will be instrumental in enhancing post-purchase customer experience across Europe.
This role, within the European CRM and Media team, focuses on delivering customer lifecycle marketing communications to boost satisfaction, retention, and upgrades for mobile and consumer electronics customers. It\’s a hands-on position with significant growth potential, joining a rapidly expanding direct channels team.
You will oversee the entire customer post-purchase journey, from initial welcome to long-term re-engagement, proactively strategising and implementing enhancements.
Key Responsibilities:
- Plan and execute engaging email and push communications, leveraging insights to showcase products and provide educational content.
- Manage the end-to-end campaign process: writing briefs, assessing creative and copy, securing approvals, developing toolkits for local implementation, and collaborating with the CRM Operations team for delivery.
- Strategise and manage product lifecycle CRM campaigns, including welcome journeys, product review generation, and late in-life retention initiatives.
- Develop and manage loyalty-based CRM campaigns, such as customer journeys tied to online store activities (e.g., anniversaries, VIP engagement).
- Oversee European campaigns for the mobile loyalty app, including coordinating monthly push notifications and delivering third-party reward campaigns.
- Lead and develop a team (up to 5 members), overseeing campaign work and shaping the team\’s vision.
- Monitor key CRM KPIs, manage monthly reporting, and present key learnings and actionable insights to the team.
- Drive data-driven personalisation, assessing the feasibility of trigger campaigns and working with data teams to build recommendations.
- Create and maintain a comprehensive messaging framework tailored for different target audiences across the customer lifecycle.
- Facilitate seamless communication between the European Office and European subsidiaries.
- Liaise with HQ to communicate European plans and results, and to understand global CRM plans for local roll-out.
- Provide support for team activity planning.
- 4+ years of experience in a Retention/CRM Marketing role.
- Strong consumer-oriented approach with proven ability to craft customer-friendly messaging.
- Exceptional execution skills and meticulous attention to detail.
- Highly organised with outstanding work planning and time management abilities.
- Excellent communication skills and confidence in presenting to teams.
- Demonstrated experience in analysing metrics and data to guide decisions and provide recommendations.
Please apply for further information.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Appliances, Electrical, and Electronics Manufacturing
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Loyalty/Retention Marketing Manager - Remote employer: The Change Partners - Global talent specialists for a connected world
Contact Detail:
The Change Partners - Global talent specialists for a connected world Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty/Retention Marketing Manager - Remote
✨Tip Number 1
Familiarise yourself with the latest trends in loyalty and retention marketing, especially within the consumer electronics sector. Understanding what strategies are currently effective can help you stand out during discussions with the hiring team.
✨Tip Number 2
Network with professionals in the CRM and loyalty marketing space. Engaging with industry peers can provide insights into best practices and may even lead to referrals that could boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've managed in previous roles. Being able to articulate how you've driven customer satisfaction and retention through data-driven decisions will demonstrate your expertise and fit for the role.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully led teams or projects in the past. This will be crucial as the role involves overseeing a team and shaping their vision.
We think you need these skills to ace Loyalty/Retention Marketing Manager - Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retention and CRM marketing. Focus on specific achievements that demonstrate your ability to enhance customer satisfaction and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and loyalty marketing. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with email and push communications.
Showcase Data-Driven Insights: Since the role requires analysing metrics and data, include examples of how you've used data to drive marketing decisions in previous roles. This will show your analytical skills and understanding of CRM KPIs.
Highlight Leadership Experience: If you have experience leading teams, be sure to mention it. Discuss how you've shaped team vision and managed campaign work, as this is a key responsibility of the position.
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM and retention marketing. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your capability to enhance customer experiences effectively.
✨Prepare for Data-Driven Discussions
Since the role involves analysing metrics and data, brush up on your analytical skills. Be ready to talk about how you've used data to inform your marketing decisions in the past. Providing concrete examples will show that you're not just familiar with data but can leverage it for actionable insights.
✨Demonstrate Leadership Skills
As you'll be leading a team, it's crucial to convey your leadership style and experience. Share examples of how you've successfully managed teams, fostered collaboration, and driven results. This will help the interviewers see you as a potential leader within their organisation.
✨Communicate Clearly and Confidently
Excellent communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing your ideas for customer engagement strategies. This will reflect your ability to present to teams and stakeholders effectively.