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- Tasks: Analyse marketing data to optimise digital strategies for a leading alcohol brand.
- Company: Join a prestigious global beverage brand with a dynamic digital marketing team.
- Benefits: Up to £50,000 salary, hybrid working, and opportunities for professional growth.
- Why this job: Make an impact by bridging data insights and marketing strategies in a vibrant industry.
- Qualifications: 3+ years experience in marketing analytics and proficiency in Google Analytics.
- Other info: Exciting chance to work with high-end brands and develop your skills in a supportive environment.
The predicted salary is between 50000 - 50000 £ per year.
Salary: Up to £50,000
Hybrid 1-2 days in the office, West London
The Change Partners are partnered with a highly prestigious, leading alcohol brand that is globally recognised as a leader within the beverage sector. They are looking for an ambitious Marketing Data Analyst to join their Digital Marketing Team in London.
In this hybrid role, you’ll work alongside the Data Lead and cross-functional teams—including CRM, e-commerce, and paid media—to optimise the digital presence of some of the world’s most celebrated heritage portfolios.
You will be the bridge between complex data and actionable strategy. Your mission is to help local and global teams understand how consumers engage with high-end spirits and champagne brands across the digital landscape.
- Touchpoint Analysis: Monitor and analyse how consumers interact across various digital platforms to ensure every click counts toward brand goals.
- Privacy & Compliance: Maintain strict adherence to global privacy policies and consent management, ensuring all data collection is ethical and secure.
- Tracking Setup: Assist in the technical configuration and validation of tracking tags for websites and global marketing campaigns.
- Build and manage automated dashboards in Power BI that provide a real-time pulse on brand health and campaign ROI.
- Interpret performance data from paid media (Google/Meta), social channels, and owned web properties to provide a holistic view of the customer journey.
- Ensure all reporting is directly mapped to the strategic priorities of the Head of Digital and individual Brand Managers.
- Deliver rapid, ad-hoc analysis to help the Paid Media and Studio teams pivot strategies during live campaigns.
- Apply an understanding of SEO principles and utilise specialised tools to help drive online visibility and organic discovery for the portfolio's brands.
- Web Analytics: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.
- Advertising Platforms: Experience with Google (Search, DV360, CM360) and Meta advertising suites.
- A solid understanding of digital marketing metrics and SEO tools to boost online visibility.
- Data Visualisation: Proven ability to build reports in Microsoft Power BI or similar tools.
- A Bachelor’s degree and 3+ years of experience in the field.
Bonus Points For:
- Foundational knowledge and interest in SQL, Python, or JavaScript.
- Foundational knowledge and interest in GA4 BigQuery exports or data warehouses like Snowflake.
- Hotjar, Microsoft Clarity or SEO principles.
Marketing Data Analyst - Hybrid Working in London employer: The Change Partners - Global talent specialists for a connected world
Contact Detail:
The Change Partners - Global talent specialists for a connected world Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst - Hybrid Working in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, dashboards, and any relevant work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing data analysis. Be ready to discuss how you've used tools like Google Analytics and Power BI to drive results.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're genuinely interested in joining our team and helps us keep track of your application.
We think you need these skills to ace Marketing Data Analyst - Hybrid Working in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Data Analyst. Highlight your experience with data analysis, digital marketing metrics, and any relevant tools like Google Analytics or Power BI. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background makes you the perfect fit. Don’t forget to mention your understanding of SEO principles and your experience with digital platforms.
Showcase Your Analytical Skills: In your application, give examples of how you've used data to drive decisions in previous roles. Whether it's through dashboards or reports, we want to see how you can bridge complex data with actionable strategies for our brand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your Data Tools
Make sure you brush up on your knowledge of Google Analytics 4, Google Tag Manager, and Power BI. Be ready to discuss how you've used these tools in past roles to analyse data and drive marketing strategies.
✨Understand the Brand
Research the alcohol brand you'll be working with. Familiarise yourself with their heritage portfolios and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its digital presence.
✨Prepare for Technical Questions
Expect questions about tracking setup and data privacy compliance. Be prepared to explain how you ensure ethical data collection and how you would approach setting up tracking tags for campaigns.
✨Showcase Your Analytical Skills
Be ready to provide examples of how you've interpreted performance data in previous roles. Discuss specific metrics you've tracked and how your insights led to actionable strategies that improved campaign performance.