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- Tasks: Analyse digital consumer interactions and optimise marketing strategies for a leading alcohol brand.
- Company: Join a prestigious global alcohol brand known for its heritage and innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact by bridging data insights with marketing strategies in a dynamic team.
- Qualifications: 3+ years in digital marketing analytics and proficiency in Google Analytics and Power BI.
- Other info: Exciting chance to work with high-end brands and develop your skills in a vibrant environment.
The predicted salary is between 50000 - 50000 £ per year.
Salary: Up to £50,000 Hybrid 1-2 days in the office, West London
The Change Partners are partnered with a highly prestigious, leading alcohol brand that is globally recognised as a leader within the beverage sector. They are looking for an ambitious Marketing Data Analyst to join their Digital Marketing Team in London. In this hybrid role, you’ll work alongside the Data Lead and cross-functional teams—including CRM, e-commerce, and paid media—to optimise the digital presence of some of the world’s most celebrated heritage portfolios.
You will be the bridge between complex data and actionable strategy. Your mission is to help local and global teams understand how consumers engage with high-end spirits and champagne brands across the digital landscape.
Your responsibilities:
- Touchpoint Analysis: Monitor and analyse how consumers interact across various digital platforms to ensure every click counts toward brand goals.
- Privacy & Compliance: Maintain strict adherence to global privacy policies and consent management, ensuring all data collection is ethical and secure.
- Tracking Setup: Assist in the technical configuration and validation of tracking tags for websites and global marketing campaigns.
- Dashboard Ecosystems: Build and manage automated dashboards in Power BI that provide a real-time pulse on brand health and campaign ROI.
- Cross-Channel Metrics: Interpret performance data from paid media (Google/Meta), social channels, and owned web properties to provide a holistic view of the customer journey.
- KPI Alignment: Ensure all reporting is directly mapped to the strategic priorities of the Head of Digital and individual Brand Managers.
- Campaign Optimisation: Deliver rapid, ad-hoc analysis to help the Paid Media and Studio teams pivot strategies during live campaigns.
- Organic Visibility: Apply an understanding of SEO principles and utilise specialised tools to help drive online visibility and organic discovery for the portfolio's brands.
What we’re looking for:
- Web Analytics: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.
- Advertising Platforms: Experience with Google (Search, DV360, CM360) and Meta advertising suites.
- A solid understanding of digital marketing metrics and SEO tools to boost online visibility.
- Data Visualisation: Proven ability to build reports in Microsoft Power BI or similar tools.
- Experience: A Bachelor’s degree and 3+ years of experience in the field.
- Bonus Points For: Foundational knowledge and interest in SQL, Python, or JavaScript. Foundational knowledge and interest in GA4 BigQuery exports or data warehouses like Snowflake. Familiarity with behavioural analytics tools (e.g., Hotjar, Microsoft Clarity) or SEO principles.
Please apply to this role to learn more information. Please note that the company doesn’t provide sponsorship.
Marketing Data Analyst in London employer: The Change Partners - Global talent specialists for a connected world
Contact Detail:
The Change Partners - Global talent specialists for a connected world Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data analysis projects. This is a great way to demonstrate your expertise in Google Analytics and Power BI to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to digital marketing metrics and data visualisation. Practice explaining complex data insights in simple terms—this will help you stand out as a candidate.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Data Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Data Analyst. Highlight your experience with Google Analytics, Power BI, and any relevant digital marketing metrics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention your understanding of SEO principles and data visualisation.
Showcase Your Analytical Skills: In your application, give examples of how you've used data to drive decisions in past roles. Whether it's through campaign optimisation or touchpoint analysis, we want to see your analytical prowess in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your Data
As a Marketing Data Analyst, you'll be working with complex data sets. Make sure you brush up on your knowledge of Google Analytics 4 and Google Tag Manager. Be ready to discuss how you've used these tools in past roles to drive insights and optimise campaigns.
✨Showcase Your Dashboards
Prepare to talk about your experience with Power BI or similar data visualisation tools. Bring examples of dashboards you've created that demonstrate your ability to provide real-time insights and how they impacted decision-making in previous projects.
✨Understand the Brand
Research the alcohol brand you'll be interviewing for. Understand their heritage portfolios and how they engage with consumers digitally. This will help you tailor your answers and show that you're genuinely interested in contributing to their marketing strategies.
✨Be Ready for Technical Questions
Expect questions about tracking setup and campaign optimisation. Brush up on your technical skills and be prepared to explain how you would approach setting up tracking tags or interpreting performance data from various channels. This will demonstrate your readiness for the role.