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- Tasks: Lead the CRM strategy and build customer loyalty for a trendy fashion brand.
- Company: High-growth fashion brand with a focus on innovation and customer engagement.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Join a dynamic team that values creativity and data-driven decision-making.
- Why this job: Make a real impact in the fashion industry while leading a passionate team.
- Qualifications: 5-6 years in CRM/Retention Marketing with leadership experience and a passion for fashion.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for an experienced Head of CRM to join a high-growth fashion brand. You will lead the CRM strategy from end-to-end, defining how they communicate, retain, and build loyalty with their global customer base. This is a high-impact leadership role for someone who understands the intersection of trend-driven fashion and technical marketing excellence.
Key Responsibilities
- Own and evolve the global CRM roadmap. Define the strategy for customer segmentation, personalisation, and cross-channel orchestration to drive long-term Customer Lifetime Value.
- Have full ownership of the app and loyalty programme.
- Build and mentor a high-performing CRM team. Foster a culture of test-and-learn, data curiosity, and creative excellence.
- You’ll be the expert on our ESP/CDP (e.g., Exponea/Bloomreach, Salesforce, or Ometria), ensuring we are leveraging our data to its full potential.
- Manage high-level reporting on performance, channel health, and database growth, translating complex data into actionable business insights for senior leadership.
What we’re looking for
- 5-6 years in CRM/Retention Marketing, with at least 2-3 years in a leadership or senior managerial capacity.
- Experience owning the app/loyalty programme.
- Deep experience with enterprise-level CDP/ESP platforms (Exponea/Bloomreach, Salesforce, or Ometria are essential). You know how to configure data flows, not just use the interface.
- You understand the psychology of the Gen Z/Fashion consumer. You know how to balance aggressive promotional activity with high-end brand storytelling.
- You have a genuine passion for the fashion industry.
Head of CRM in London employer: The Change Partners - Global talent specialists for a connected world
Contact Detail:
The Change Partners - Global talent specialists for a connected world Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend fashion events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Show off your expertise! Prepare a mini-presentation or case study on a successful CRM strategy you’ve implemented. This will demonstrate your knowledge and passion for the role, making you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like this high-growth fashion brand, and express your interest in potential opportunities. You never know what might come up!
✨Tip Number 4
Utilise our website to apply! We make it easy for you to find roles that match your skills. Plus, applying through us gives you a better chance of being noticed by hiring managers who value our platform.
We think you need these skills to ace Head of CRM in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for the fashion industry shine through. We want to see how your passion aligns with our brand and how you can contribute to our growth in this exciting space.
Highlight Your CRM Expertise: Make sure to showcase your experience in CRM and retention marketing. We’re looking for someone who knows their stuff, so don’t hold back on detailing your successes and how you've driven customer loyalty in previous roles.
Be Data-Driven: Since we’re all about leveraging data, include examples of how you've used data to inform your strategies. Whether it’s about customer segmentation or performance reporting, we want to see your analytical side!
Tailor Your Application: Take the time to customise your application for us. Mention specific tools like Exponea or Salesforce that you’ve worked with, and relate your experience directly to the responsibilities outlined in the job description. It shows you’ve done your homework!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specific CRM platforms mentioned in the job description, like Exponea or Salesforce. Be ready to discuss how you've used these tools to drive customer engagement and retention in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and mentored high-performing teams. Highlight your approach to fostering a culture of creativity and data curiosity, as this is crucial for the role.
✨Understand the Fashion Landscape
Brush up on current fashion trends and consumer behaviours, especially among Gen Z. Be prepared to discuss how you can balance promotional activities with brand storytelling to resonate with this audience.
✨Data-Driven Insights are Key
Be ready to talk about how you've translated complex data into actionable insights in your past roles. Think of specific examples where your data analysis led to improved customer lifetime value or channel performance.