At a Glance
- Tasks: Analyse digital consumer interactions and optimise strategies for high-end spirits brands.
- Company: Join a prestigious global alcohol brand leading the beverage sector.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make an impact by bridging data insights with innovative marketing strategies.
- Qualifications: 3+ years in digital analytics, proficiency in GA4, and strong SEO knowledge.
The predicted salary is between 50000 - 50000 £ per year.
Salary: Up to £50,000
Hybrid 1-2 days in the office, West London
The Change Partners are partnered with a highly prestigious, leading alcohol brand that is globally recognised as a leader within the beverage sector. They are looking for an ambitious Digital Analyst to join their Digital Marketing Team in London.
In this hybrid role, you’ll work alongside the Data Lead and cross-functional teams—including CRM, e-commerce, and paid media—to optimise the digital presence of some of the world’s most celebrated heritage portfolios. You will be the bridge between complex data and actionable strategy. Your mission is to help local and global teams understand how consumers engage with high-end spirits and champagne brands across the digital landscape.
Your responsibilities:
- Touchpoint Analysis: Monitor and analyse how consumers interact across various digital platforms to ensure every click counts toward brand goals.
- Privacy & Compliance: Maintain strict adherence to global privacy policies and consent management, ensuring all data collection is ethical and secure.
- Tracking Setup: Assist in the technical configuration and validation of tracking tags for websites and global marketing campaigns.
- Dashboard Ecosystems: Build and manage automated dashboards in Power BI that provide a real-time pulse on brand health and campaign ROI.
- Cross-Channel Metrics: Interpret performance data from paid media (Google/Meta), social channels, and owned web properties to provide a holistic view of the customer journey.
- KPI Alignment: Ensure all reporting is directly mapped to the strategic priorities of the Head of Digital and individual Brand Managers.
- Campaign Optimisation: Deliver rapid, ad-hoc analysis to help the Paid Media and Studio teams pivot strategies during live campaigns.
- Organic Visibility: Apply an understanding of SEO principles and utilise specialised tools to help drive online visibility and organic discovery for the portfolio's brands.
What we’re looking for:
- Web Analytics: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.
- Advertising Platforms: Experience with Google (Search, DV360, CM360) and Meta advertising suites.
- A solid understanding of digital marketing metrics and SEO tools to boost online visibility.
- Data Visualisation: Proven ability to build reports in Microsoft Power BI or similar tools.
- Experience: A Bachelor’s degree and 3+ years of experience in the field.
Please apply to this role to learn more information. Please note that the company doesn’t provide sponsorship.
Digital Analyst (SEO) in London employer: The Change Partners - Global talent specialists for a connected world
Join a globally recognised leader in the beverage sector as a Digital Analyst in West London, where you will thrive in a dynamic hybrid work environment. The company fosters a collaborative culture that values innovation and employee growth, offering opportunities to work with cross-functional teams on high-impact projects. With a commitment to ethical data practices and a focus on professional development, this role provides a meaningful chance to contribute to the digital strategy of celebrated heritage brands while enjoying the benefits of a prestigious employer.
Contact Details:
The Change Partners - Global talent specialists for a connected world Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analyst (SEO) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with data analysis, SEO, and digital marketing. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to digital analytics and SEO. Practice articulating how you've used data to drive decisions and optimise campaigns in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Analyst (SEO) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Analyst. Highlight your experience with web analytics, SEO tools, and any relevant projects that showcase your skills in data analysis and digital marketing.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about digital marketing and how your background aligns with our needs. Be sure to mention specific experiences that demonstrate your ability to bridge data and strategy.
Showcase Your Technical Skills:Since we're looking for proficiency in Google Analytics 4 and Power BI, make sure to include any certifications or projects that highlight your technical expertise. We want to see how you can contribute to our team right from the start!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your Data
As a Digital Analyst, you'll be working with complex data. Make sure you brush up on your knowledge of Google Analytics 4 and Google Tag Manager. Be prepared to discuss how you've used these tools in past roles to drive insights and optimise campaigns.
✨Showcase Your SEO Skills
Since the role involves enhancing organic visibility, come armed with examples of how you've applied SEO principles in previous projects. Discuss specific tools you've used and the results you've achieved to demonstrate your expertise.
✨Understand the Brand
Research the alcohol brand you'll be interviewing for. Familiarise yourself with their heritage portfolios and recent campaigns. This will not only show your interest but also help you tailor your answers to align with their goals and values.
✨Prepare for Technical Questions
Expect questions about tracking setup and dashboard creation. Be ready to explain your process for configuring tracking tags and building reports in Power BI. Practising these scenarios can help you feel more confident during the interview.
