At a Glance
- Tasks: Drive demand generation and partner engagement through impactful marketing campaigns.
- Company: Global technology leader expanding its B2B marketing operations.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with strong emphasis on data-driven decision making.
- Why this job: Join a dynamic team and shape the future of B2B marketing.
- Qualifications: 5+ years in B2B marketing with a focus on channel or partner marketing.
The predicted salary is between 50000 - 65000 £ per year.
About the role
We are currently working with a global technology leader that is continuing to expand its B2B marketing operations across the UK & Ireland. We are looking for a Partner Marketing Manager to drive demand generation, partner engagement, and pipeline growth across an established indirect channel ecosystem. This role will work closely with sales teams, regional marketing, and key partners to deliver high-impact campaigns and joint go-to-market plans. This is a hybrid role based in London, with three days in the office and two remote.
Key responsibilities:
- Develop and execute the UKI B2B channel marketing strategy aligned to regional objectives.
- Create and manage joint business plans with priority channel partners.
- Segment partners and tailor marketing approaches based on capability and market focus.
- Design and deliver partner-led demand generation campaigns across digital, events, and ABM.
- Enable partners with messaging, content, and tools to effectively position solutions.
- Drive the adoption of partner marketing programmes and funding initiatives.
- Plan and execute integrated campaigns across key B2B segments.
- Manage budgets, timelines, and external agencies to ensure effective delivery.
- Collaborate cross-functionally with Sales, Product Marketing, and category teams.
- Act as the key marketing contact for partner accounts, influencing strategy and execution.
- Track, analyse, and report on campaign performance, pipeline contribution, and ROI.
- Continuously optimise marketing effectiveness through data, insights, and testing.
Your background:
- At least 5 years’ experience in B2B marketing, with a focus on channel or partner marketing.
- Strong understanding of indirect sales models and partner ecosystems.
- Proven experience delivering demand generation and pipeline-focused campaigns.
- Experience working with multiple stakeholders across sales, marketing, and partners.
- Strong project management skills, with experience managing budgets and agencies.
- Data-driven mindset with the ability to translate performance metrics into actionable insights.
Please apply.
B2B Channel Marketing Manager in London employer: The Change Partners - Global talent specialists for a connected world
Join a global technology leader that prioritises innovation and collaboration, offering a dynamic work environment in London. With a strong focus on employee growth, you will have access to extensive training and development opportunities, alongside a supportive culture that values teamwork and creativity. Enjoy the flexibility of a hybrid working model while contributing to impactful B2B marketing strategies that drive success across the UK & Ireland.
Contact Details:
The Change Partners - Global talent specialists for a connected world Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Channel Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals, especially in B2B marketing and partner engagement. We want to see you shine!
✨Tip Number 3
Showcase your achievements! Bring examples of successful campaigns you've managed, especially those that drove demand generation or pipeline growth. Numbers speak volumes, so be ready to share your impact.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace B2B Channel Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Channel Marketing Manager. Highlight your experience in partner marketing and demand generation, and don’t forget to mention any successful campaigns you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about B2B marketing and how your skills align with our needs. Be specific about your achievements and how they relate to the job.
Showcase Your Data Skills:Since we love a data-driven mindset, make sure to include examples of how you've used data to optimise campaigns in the past. This will show us that you can translate insights into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of all the amazing talent we’re considering!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially around channel and partner marketing. Be ready to discuss specific strategies you've implemented in the past and how they drove demand generation and pipeline growth.
✨Showcase Your Collaboration Skills
This role involves working closely with sales teams and partners, so be prepared to share examples of how you've successfully collaborated across different functions. Highlight any joint campaigns you've executed and the impact they had.
✨Be Data-Driven
Since the job requires a data-driven mindset, come equipped with examples of how you've used data to optimise marketing effectiveness. Discuss specific metrics you've tracked and how you've translated those insights into actionable strategies.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your project management skills and ability to manage budgets. Think of situations where you've had to juggle multiple stakeholders or campaigns, and be ready to explain your approach and outcomes.
