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- Tasks: Lead the CRM strategy and build loyalty with a global fashion audience.
- Company: Join a high-growth fashion brand that values creativity and innovation.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Dynamic role with opportunities to mentor and grow a high-performing team.
- Why this job: Make a real impact in the fashion industry while shaping customer experiences.
- Qualifications: 5-6 years in CRM, leadership experience, and a passion for fashion.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for an experienced Head of CRM to join a high-growth fashion brand. You will lead the CRM strategy from end-to-end, defining how they communicate, retain, and build loyalty with their global customer base. This is a high-impact leadership role for someone who understands the intersection of trend-driven fashion and technical marketing excellence.
Key Responsibilities
- Own and evolve the global CRM roadmap. Define the strategy for customer segmentation, personalisation, and cross-channel orchestration to drive long-term Customer Lifetime Value.
- Have full ownership of the app and loyalty programme.
- Build and mentor a high-performing CRM team. Foster a culture of test-and-learn, data curiosity, and creative excellence.
- You’ll be the expert on our ESP/CDP (e.g., Exponea/Bloomreach, Salesforce, or Ometria), ensuring we are leveraging our data to its full potential.
- Manage high-level reporting on performance, channel health, and database growth, translating complex data into actionable business insights for senior leadership.
What we’re looking for
- 5-6 years in CRM/Retention Marketing, with at least 2-3 years in a leadership or senior managerial capacity.
- Experience owning the app/loyalty programme.
- Deep experience with enterprise-level CDP/ESP platforms (Exponea/Bloomreach, Salesforce, or Ometria are essential). You know how to configure data flows, not just use the interface.
- You understand the psychology of the Gen Z/Fashion consumer. You know how to balance aggressive promotional activity with high-end brand storytelling.
- You have a genuine passion for the fashion industry.
Head of CRM employer: The Change Partners - Global talent specialists for a connected world
Contact Detail:
The Change Partners - Global talent specialists for a connected world Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work in CRM or marketing. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies that highlight your previous CRM strategies and successes. When you get an interview, use these examples to demonstrate how you can drive customer loyalty and retention.
✨Tip Number 3
Stay updated on trends! Follow fashion and marketing blogs, podcasts, and social media accounts. Being knowledgeable about the latest trends will help you stand out in interviews and show your genuine passion for the industry.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you a better chance of getting noticed. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of CRM role. Highlight your experience in CRM and retention marketing, especially any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for fashion and how you understand the Gen Z consumer. Let us know why you're excited about leading our CRM strategy and what unique insights you bring to the table.
Showcase Your Data Skills: Since this role involves managing data and reporting, make sure to highlight your experience with CDP/ESP platforms like Exponea or Salesforce. We want to see how you've used data to drive business insights in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specific CRM platforms mentioned in the job description, like Exponea or Salesforce. Be ready to discuss how you've used these tools to drive customer engagement and retention in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and mentored high-performing teams. Highlight your experience in fostering a culture of creativity and data curiosity, as this is crucial for the role.
✨Understand the Fashion Landscape
Brush up on current fashion trends and consumer behaviours, especially among Gen Z. Be prepared to discuss how you can balance promotional activities with brand storytelling to resonate with this audience.
✨Data-Driven Insights are Key
Be ready to talk about how you've translated complex data into actionable insights in your past roles. Think of specific examples where your data analysis led to improved customer lifetime value or channel performance.