At a Glance
- Tasks: Lead the EMEA product and go-to-market strategy for innovative Ad Experiences.
- Company: Join a tier-1 brand expanding their advertising business across EMEA.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and drive impactful product launches.
- Why this job: Shape the future of advertising with cutting-edge products and strategies.
- Qualifications: Experience in Product Marketing or GTM Strategy within ad formats is essential.
The predicted salary is between 70000 - 90000 £ per year.
The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a
GTM and Product Marketing Lead across EMEA.
We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.
Key Responsibilities
- Product & GTM Strategy - Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions.
- Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact.
- Voice of the Customer - Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product & Engineering, Business Development, and other internal stakeholders.
- Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem.
- Product Feedback Loop - Create robust frameworks to monitor product adoption and capture client and market insights.
- Partner with regional teams to channel feedback into Product & Engineering, helping shape future roadmaps and feature development.
- Sales Enablement - Ensure consistency and clarity in how Ad Experiences products and solutions are presented.
- Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals.
- Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth.
- Cross-Functional Collaboration - Work closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA.
- Thought Leadership - Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences.
- Provide strategic insights and market perspectives to inform product strategy and commercial growth.
Your background
- Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences.
- Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets.
- Ability to build frameworks, processes, and tools that scale GTM and measure product impact.
- Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives.
- Analytical mindset with experience in market research, competitive analysis, and performance measurement.
- Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams.
- Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments.
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Go to Market (GTM) Lead - CTV employer: The Change Partners - Global talent specialists for a connected world
The Change Partners is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development while working with a tier-1 global consumer brand. Our hybrid working model ensures flexibility, allowing you to balance your professional and personal life effectively.
Contact Details:
The Change Partners - Global talent specialists for a connected world Recruitment Team
