At a Glance
- Tasks: Lead the EMEA product and go-to-market strategy for innovative Ad Experiences.
- Company: Join a tier-1 brand expanding their advertising business across EMEA.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and drive impactful product launches.
- Why this job: Shape the future of advertising with cutting-edge products and strategies.
- Qualifications: Experience in Product Marketing or GTM Strategy within ad formats is essential.
The predicted salary is between 70000 - 90000 £ per year.
The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a
GTM and Product Marketing Lead across EMEA.
We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.
Key Responsibilities
- Product & GTM Strategy - Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions.
- Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact.
- Voice of the Customer - Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product & Engineering, Business Development, and other internal stakeholders.
- Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem.
- Product Feedback Loop - Create robust frameworks to monitor product adoption and capture client and market insights.
- Partner with regional teams to channel feedback into Product & Engineering, helping shape future roadmaps and feature development.
- Sales Enablement - Ensure consistency and clarity in how Ad Experiences products and solutions are presented.
- Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals.
- Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth.
- Cross-Functional Collaboration - Work closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA.
- Thought Leadership - Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences.
- Provide strategic insights and market perspectives to inform product strategy and commercial growth.
Your background
- Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences.
- Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets.
- Ability to build frameworks, processes, and tools that scale GTM and measure product impact.
- Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives.
- Analytical mindset with experience in market research, competitive analysis, and performance measurement.
- Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams.
- Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments.
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Go to Market (GTM) Lead - CTV employer: The Change Partners - Global talent specialists for a connected world
The Change Partners is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development while working with a tier-1 global consumer brand. Our hybrid working model ensures flexibility, allowing you to balance your professional and personal life effectively.
Contact Details:
The Change Partners - Global talent specialists for a connected world Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Go to Market (GTM) Lead - CTV
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Change Partners - Global talent specialists for a connected world and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Change Partners - Global talent specialists for a connected world are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Change Partners - Global talent specialists for a connected world on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Go to Market (GTM) Lead - CTV
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Change Partners - Global talent specialists for a connected world. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Change Partners - Global talent specialists for a connected world:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Change Partners - Global talent specialists for a connected world’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Change Partners - Global talent specialists for a connected world will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Change Partners - Global talent specialists for a connected world, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
