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For Companies At a Glance
- Tasks: Manage customer relationships and create engaging marketing programmes.
- Company: Join a leading blockchain analytics solutions business making waves in the tech industry.
- Benefits: Enjoy hybrid work flexibility and opportunities for networking and professional growth.
- Why this job: Be part of a vibrant community, advocate for customers, and shape brand experiences.
- Qualifications: 8+ years in B2B SaaS customer marketing, ideally in blockchain or financial services.
- Other info: Fluency in English is essential; additional APAC languages are a bonus.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
We are seeking a Global Customer Marketing Manager to join a leading blockchain analytics solutions business. This role will focus on fostering long-term relationships with existing customers, and building a vibrant community of advocates. In addition, this individual will play a role in supporting key tier 1 regional events working with the global events manager.
The aim of this role is to create and nurture a community that existing customers and prospects want to be part of, and to be active advocates of in order to retain customers and grow.
If you have 8+ years in customer marketing in B2B SaaS or technology companies, ideally within the blockchain, financial services, or compliance sectors, this could be the role for you.
Responsibilities will include:
• Customer retention and engagement to deliver the best ongoing customer experience.
• Creating customer marketing programs such as email campaigns, webinars and exclusive executive briefings
• Product Led Growth acquisition and retention strategy
• Customer advocacy & community building to facilitate a platform where customers are empowered to share their experiences and make recommendations
• Creating opportunities to network with peer groups and share experiences including an annual customer event
• Creating customer advocates through the development of a reference and referral program to help grow our customer base
• Brand building by working with the wider marketing team to help identify those customers who will advocate to help build the brand
Skills required for this role:
• Over 6 to 7 years’ experience in customer marketing in B2B SaaS or technology companies, ideally within the blockchain, financial services, or compliance sectors
• Experience in building and nurturing a customer advocacy program or community of brand ambassadors.
• Exceptional written and verbal communication skills, with the ability to craft compelling messages and presentations that resonate with customers.
• Hubspot usage
• Fluent in English; additional language skills in any of the key APAC languages are a plus.
The role is a hybrid role allowing you to work two days in the office and three days from home.
Global Customer Experience Marketing Manager employer: The Change Partners - Global talent specialists for a connected world
Contact Detail:
The Change Partners - Global talent specialists for a connected world Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Customer Experience Marketing Manager
✨Tip Number 1
Network with professionals in the blockchain and B2B SaaS sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and learn more about customer marketing trends specific to this field.
✨Tip Number 2
Showcase your experience in building customer advocacy programs. Prepare examples of successful initiatives you've led in previous roles that demonstrate your ability to engage customers and foster community.
✨Tip Number 3
Familiarise yourself with HubSpot and its functionalities. If you can, take a few online courses or tutorials to understand how to leverage this tool for customer marketing, as it’s mentioned as a requirement for the role.
✨Tip Number 4
Research StudySmarter's current customer engagement strategies and think about how you could enhance them. Being able to discuss specific ideas during your interview will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Global Customer Experience Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer marketing, particularly in B2B SaaS or technology sectors. Emphasise any relevant achievements in customer retention and community building.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer advocacy and community engagement. Mention specific examples of how you've successfully built customer relationships and marketing programs in the past.
Showcase Communication Skills: Since exceptional written and verbal communication skills are crucial for this role, consider including a brief section in your application that demonstrates your ability to craft compelling messages. This could be a short paragraph summarising a successful campaign you led.
Highlight Relevant Tools Experience: If you have experience using Hubspot or similar marketing tools, make sure to mention this in your application. Detail how you've used these tools to enhance customer engagement and retention strategies.
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Showcase Your Customer Marketing Experience
Make sure to highlight your 8+ years of experience in customer marketing, especially within B2B SaaS or technology sectors. Prepare specific examples of successful campaigns you've led, particularly those that involved customer retention and engagement.
✨Demonstrate Community Building Skills
Discuss your experience in building and nurturing customer advocacy programs or communities. Be ready to share how you’ve empowered customers to become advocates and the impact it had on brand loyalty and growth.
✨Prepare for Communication Scenarios
Since exceptional communication skills are crucial for this role, practice articulating your thoughts clearly and compellingly. Consider preparing a brief presentation on a past project to demonstrate your ability to craft messages that resonate with customers.
✨Familiarise Yourself with HubSpot
If you have experience using HubSpot, be prepared to discuss how you've leveraged it in your previous roles. If not, take some time to learn the basics, as familiarity with this tool could give you an edge in the interview.
