At a Glance
- Tasks: Drive demand generation and partner engagement through impactful marketing campaigns.
- Company: Global technology leader expanding its B2B marketing operations.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with sales and partners to optimise marketing effectiveness.
- Why this job: Make a real impact in a dynamic environment with innovative marketing strategies.
- Qualifications: 5+ years in B2B marketing, strong project management, and data-driven insights.
The predicted salary is between 55000 - 65000 £ per year.
We are currently working with a global technology leader that is continuing to expand its B2B marketing operations across the UK & Ireland. We are looking for a Partner Marketing Manager to drive demand generation, partner engagement, and pipeline growth across an established indirect channel ecosystem. This role will work closely with sales teams, regional marketing, and key partners to deliver high-impact campaigns and joint go-to-market plans. This is a hybrid role based in London, with three days in the office and two remote.
Key responsibilities:
- Develop and execute the UKI B2B channel marketing strategy aligned to regional objectives.
- Create and manage joint business plans with priority channel partners.
- Segment partners and tailor marketing approaches based on capability and market focus.
- Design and deliver partner-led demand generation campaigns across digital, events, and ABM.
- Enable partners with messaging, content, and tools to effectively position solutions.
- Drive the adoption of partner marketing programmes and funding initiatives.
- Plan and execute integrated campaigns across key B2B segments.
- Manage budgets, timelines, and external agencies to ensure effective delivery.
- Collaborate cross-functionally with Sales, Product Marketing, and category teams.
- Act as the key marketing contact for partner accounts, influencing strategy and execution.
- Track, analyse, and report on campaign performance, pipeline contribution, and ROI.
- Continuously optimise marketing effectiveness through data, insights, and testing.
Your background:
- At least 5 years’ experience in B2B marketing, with a focus on channel or partner marketing.
- Strong understanding of indirect sales models and partner ecosystems.
- Proven experience delivering demand generation and pipeline-focused campaigns.
- Experience working with multiple stakeholders across sales, marketing, and partners.
- Strong project management skills, with experience managing budgets and agencies.
- Data-driven mindset with the ability to translate performance metrics into actionable insights.
B2B Channel Marketing Manager employer: The Change Partners - Global talent specialists for a connected world
Join a global technology leader that prioritises innovation and collaboration in the heart of London. With a hybrid work model, employees enjoy a flexible balance between office and remote work, fostering a dynamic and inclusive culture. The company offers robust professional development opportunities, empowering you to grow your skills while driving impactful B2B marketing strategies alongside talented teams and key partners.
Contact Details:
The Change Partners - Global talent specialists for a connected world Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Channel Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We can’t stress enough how important it is to make those personal connections that can lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its partners. Understand their B2B marketing strategies and be ready to discuss how you can contribute. We want you to walk in feeling confident and knowledgeable about what they do!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific campaigns you've managed and the results achieved. We love seeing data-driven success stories that demonstrate your impact in previous roles.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend reiterating your enthusiasm for the role and mentioning something specific from the conversation to make it personal.
We think you need these skills to ace B2B Channel Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B channel marketing role. Highlight your experience in demand generation and partner marketing, and don’t forget to mention any successful campaigns you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about B2B marketing and how your skills align with our goals. Be specific about your achievements and how they relate to the job.
Showcase Your Data Skills:Since we love a data-driven mindset, make sure to include examples of how you've used data to optimise campaigns in the past. This will show us that you can translate insights into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of all the amazing talent out there!
How to prepare for a job interview at The Change Partners - Global talent specialists for a connected world
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially around channel and partner marketing. Be ready to discuss specific strategies you've used in the past to drive demand generation and pipeline growth, as this will show your understanding of the role.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience, particularly in managing budgets and timelines. Discuss how you've collaborated with sales teams and external agencies to deliver successful campaigns, as this is crucial for the role.
✨Be Data-Driven
Since the role requires a data-driven mindset, come prepared with examples of how you've used data to optimise marketing effectiveness. Talk about specific metrics you've tracked and how you've translated those insights into actionable strategies.
✨Engage with the Company’s Ecosystem
Research the company's partner ecosystem and be ready to discuss how you would tailor marketing approaches based on different partner capabilities. Showing that you understand their specific market focus will demonstrate your commitment and strategic thinking.
