About the Role
We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability.
We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability.
We are seeking a Paid Media Specialist with B2B digital marketing experience to support on the execution and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.
Key Responsibilities
Campaign Execution & Management
- Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
- Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.
- Ensure campaigns are set up accurately, following platform best practices and internal processes.
Analytics & Reporting
- Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.
- Produce regular campaign performance reports with key insights and recommendations.
- Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.
- Identify trends, opportunities, and areas for improvement based on campaign data.
Marketing Operations & Collaboration
- Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging.
- Support the development and delivery of landing pages, ad creatives, and campaign materials.
- Coordinate campaign launch schedules and ensure all required assets are available on time.
Platform Management & Best Practices
- Maintain campaign structures, audience lists, tracking implementation, and advertising accounts.
- Stay informed on platform updates, new advertising features, and industry best practices.
- Support compliance with data privacy regulations and platform advertising policies.
- Troubleshoot campaign delivery, tracking, and performance issues as they arise.
Skills and Experience
Essential
- Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.
- Global Campaign experience
- Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).
- Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.
- Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.
- Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness.
Desirable
- Experience with global campaigns and multi-language targeting.
- Knowledge of programmatic advertising and DSPs.
- Google Ads and Meta certifications.
Apply Now!
Paid Media Specialist - Freelance in Swindon employer: The CFO Centre
At The CFO Centre, we pride ourselves on being an exceptional employer that fosters a supportive and dynamic work culture. Our team of over 700 professionals across the globe is dedicated to empowering mid-tier businesses, offering unparalleled growth opportunities and a family-like atmosphere where every individual is valued. With a focus on meaningful work and a commitment to client success, you'll find yourself in a role that not only challenges you but also allows you to make a significant impact in your community.
