At a Glance
- Tasks: Lead global digital marketing strategies and optimise campaigns across multiple markets.
- Company: Dynamic marketing team at a leading global firm with a collaborative culture.
- Benefits: Competitive salary, 25 days leave, hybrid working, and pension contributions.
- Other info: Join a high-performance culture with excellent career growth opportunities.
- Why this job: Make a real impact on global digital marketing while developing your leadership skills.
- Qualifications: 5+ years in digital marketing, strong campaign management, and people management experience.
The predicted salary is between 60000 - 65000 £ per year.
This is a senior level position within the Marketing Team & the business. We are seeking an experienced Global Digital Marketing Manager to lead scalable, high-impact digital activity across UK & Ireland, while providing strategic support to multiple international markets. Operating as a global shared services function, this role partners closely with regional marketing partners to plan, execute and optimise digital campaigns that drive growth, consistency and commercial performance across the business. The role combines strategic leadership, hands-on delivery and people management, and acts as a centre of excellence for digital capability globally.
Key Responsibilities
- Strategy and Planning
- Develop and lead global digital marketing strategies aligned to business objectives
- Create scalable, repeatable frameworks for digital channels including paid media, SEO, social, website and marketing automation
- Act as the centre of excellence for digital best practice across all regions
- Global Website Ownership
- Lead the management and continuous optimisation of The CFO Centre's global website
- Ensure the website evolves to maximise traffic, lead generation and user experience
- Oversee SEO strategy and execution to drive organic traffic growth and keyword ranking improvement
- Campaign Management
- Plan and deliver multi-market digital campaigns across B2B channels
- Lead digital advertising campaigns including PPC, display and paid social, ensuring strategic alignment and strong ROI
- Localise campaigns in collaboration with country marketing teams, maintaining consistent brand and messaging standards
- Performance and Optimisation
- Own digital KPIs and dashboards across markets, with a focus on lead generation, pipeline contribution and ROI
- Analyse performance data and optimise spend, customer journeys and channel effectiveness
- Stay current with industry trends and emerging technologies, integrating innovative approaches to maintain a competitive digital strategy
- Share insights, learnings and recommendations with stakeholders across the business
- Stakeholder and Agency Management
- Influence and collaborate with senior stakeholders across multiple international markets
- Lead cross-functional collaboration with teams across UK & Ireland and other countries to ensure cohesive digital strategy delivery
- Oversee and manage agency and supplier relationships, ensuring alignment with strategic goals and budget efficiency
- People Management
- Line-manage a growing digital team, with initial responsibility for 3 direct reports (Paid Manager, SEO Manager & Senior Digital Executive)
- Develop team capability, set clear objectives and foster a high-performance culture
Skills, Knowledge and Expertise
Essential
- 5+ years' experience within the digital marketing space
- Proven experience delivering multi-market or global digital campaigns
- Strong knowledge of paid media, SEO, analytics and conversion rate optimisation
- Performance-driven and commercially focused, with a clear understanding of lead generation, pipeline and ROI
- Proficiency in web analytics and advertising platforms (e.g. Google Analytics, Google Ads, Bing Ads)
- Confident influencing senior stakeholders across different regions
- Excellent communication, project management and analytical skills
- Experience with content management systems (CMS) and working knowledge of HTML/CSS
- Experience using AI platforms within a marketing context
- Strong people management skills, 3+ years’ experience of managing multiple direct reports
Desirable
- Experience of working with Hubspot
- Experience in a shared services model
- Experience with headless CMS platforms
- Budget management responsibility across multiple markets
- B2B or regulated-market experience
- Bachelor's degree in Marketing, Digital Media, Communications or related
Benefits
- Competitive Salary
- 25 Days Annual Leave, including Christmas shut down
- Hybrid working – 2 days working from home, 3 days in our office in Swindon
- Pension Contributions
- Cycle to Work Scheme
- Free on-site parking
Global Digital Marketing Manager in Swindon employer: The CFO Centre
As a Global Digital Marketing Manager at our Swindon office, you will thrive in a dynamic and supportive work culture that prioritises employee growth and innovation. With a competitive salary, generous annual leave, and the flexibility of hybrid working, we empower our team to excel while maintaining a healthy work-life balance. Join us to lead impactful digital strategies across international markets and be part of a collaborative environment that values your expertise and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Marketing Manager in Swindon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The CFO Centre and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The CFO Centre are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The CFO Centre on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The CFO Centre. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Digital Marketing Manager in Swindon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The CFO Centre. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The CFO Centre:Show us that you’ve done your homework! In your application, briefly mention what you admire about The CFO Centre’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The CFO Centre
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The CFO Centre will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The CFO Centre, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
