At a Glance
- Tasks: Lead and execute high-impact events that connect with business leaders and decision-makers.
- Company: Join the world’s leading provider of part-time CFO services.
- Benefits: Enjoy competitive pay, hybrid working, and 25 days annual leave.
- Other info: Great career growth opportunities and exposure to senior-level conversations.
- Why this job: Make a real impact by driving events that generate leads and enhance brand visibility.
- Qualifications: 5+ years in B2B event management with strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
The CFO Centre is the world’s leading provider of part-time CFO services, helping ambitious businesses scale, improve profitability, manage cash flow, and prepare for exit. Our team of experienced CFOs work with clients across a wide range of sectors, delivering strategic financial leadership without the full-time cost.
We are looking for a commercially minded Events Lead to lead the planning and execution of high-impact events that connect us with business owners, MDs/CEOs and key decision-makers.
Role Overview
As Events Lead whilst working in the marketing team, you will be responsible for leading the channel, owning the events function end to end, developing the strategy as well as proactively designing and delivering a calendar of events that support lead generation and brand positioning. The right person for this role won’t wait for events to come to them but will go out and make them happen. They lead the room in meetings, bring ideas with substance behind them, and own the responsibility of filling the events calendar. You’ll work closely with the marketing and regional teams to ensure each event delivers measurable value.
Key Responsibilities
- Proactively build and maintain a full events calendar targeting a minimum of two events per month.
- Drive outreach and conversations with Regional Directors across the network to identify topics, speakers and dates and collaborate with the commercial team to tailor events to local market needs.
- Lead the events strategy, bring ideas, develop formats, and propose how the channel can perform better.
- Own, plan and execute a mix of in-person, virtual, and hybrid events including but not limited to:
- Thought leadership national webinars
- Face to face regional events
- Helping support the Partnerships Manager with partnership events.
- Helping support wider business in any company events, such as internal conferences.
- Build a promotional plan for every event. Own the complete end to end event promotion; pre-event and post event follow up.
- Proven track record of owning events from concept through to delivery and post-event reporting; venue sourcing, supplier management, logistics, delegate management, and post-event reporting.
- Work with the content and digital teams to promote events and maximise attendance.
- Track performance against KPIs such as attendance, engagement, lead quality, and ROI.
- Collaborate with multiple teams across the business including but not limited to, Regional Directors, Divisional Directors, Telesales, and HubSpot teams to align event activity with wider commercial goals.
- Support the Marketing Lead with campaign alignment in event topics as well as additional tasks as required.
- Ensure all events reflect The CFO Centre’s premium brand and values.
- KPI’s against volume of events, attendance, leads and wins.
- Own and manage your own events budget for the year.
- Occasionally expected to travel within the UK to support any events.
Skills, Knowledge and Expertise
- A minimum of 5 years of experience in B2B event management, ideally in professional services or financial services.
- Understanding of lead generation, marketing, and sales enablement through events.
- A proven record of designing and delivering events that generate measurable leads or pipeline.
- Hands-on experience directly promoting events across channels or working with relevant teams (e.g. email, social, paid, partner channels).
- Strong project management and organisational skills.
- Excellent communication and stakeholder engagement abilities.
- Experience managing budgets and negotiating with suppliers.
- Confident using event platforms (e.g., Zoom, Eventbrite).
- Previous experience in using HubSpot for events.
Benefits
- Competitive Package and Great Benefits
- 25 days annual leave plus bank holidays (including Christmas shutdown)
- Hybrid Working - Minimum 3 days in office, 2 days working from home
- Pension scheme
- Free on-site parking
- Family-inclusive annual company celebration
- Career Growth
- Opportunity to work alongside experienced business leaders, CFOs and Regional Directors.
- Ongoing training and development, with exposure to senior-level commercial conversations every day.
- A genuine chance to grow your marketing career within a globally recognised business.
Events Lead in Swindon employer: The CFO Centre
At The CFO Centre, we pride ourselves on being an exceptional employer that values flexibility, autonomy, and personal growth. Our supportive work culture fosters collaboration among a network of talented CFOs, allowing you to thrive while helping ambitious businesses achieve their goals. With a focus on meaningful client relationships and a family-oriented atmosphere, you'll find a rewarding environment that empowers you to make a real impact in Scotland's vibrant business landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Events Lead in Swindon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The CFO Centre and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The CFO Centre are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The CFO Centre on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The CFO Centre. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Events Lead in Swindon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The CFO Centre. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The CFO Centre:Show us that you’ve done your homework! In your application, briefly mention what you admire about The CFO Centre’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The CFO Centre
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The CFO Centre will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The CFO Centre, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
