At a Glance
- Tasks: Support digital marketing campaigns, manage website content, and optimise for SEO and AI search.
- Company: Join a dynamic marketing team at a leading global company in Swindon.
- Benefits: Enjoy competitive salary, hybrid working, and 25 days annual leave plus bank holidays.
- Other info: Great career growth opportunities and a supportive work environment.
- Why this job: Make an impact in digital marketing while learning about cutting-edge AI technologies.
- Qualifications: 2+ years in digital marketing, strong communication skills, and knowledge of SEO.
The predicted salary is between 33750 - 41250 £ per year.
Digital Marketing Executive
Department
Marketing
Employment Type
Full Time
Location
Swindon Head Office
Reporting To
- Global Digital Marketing Manager
- Description
The Digital Marketing Executive supports the planning, delivery, and optimisation of digital marketing activities that drive website traffic and lead generation.
This role is to support UK, Ireland and Global marketing activity.
The role is responsible for supporting the execution multi-channel digital marketing campaigns, managing website content, supporting SEO and AI Search, support social activity, and reporting on performance to help achieve business growth objectives.
Key Responsibilities
- Website & Content Management
- Update, manage and optimise website content using the CMS.
- Create landing pages to support digital campaigns and lead generation.
- Ensure website content follows SEO, AI optimisation, accessibility and brand best practices.
- Monitor website performance and identify opportunities to improve user experience and conversions.
- Support website governance and content quality standards.
- SEO & AI Search Optimisation
- Conduct keyword, audience and competitor research for UK and Global webpages.
- Optimise website content, metadata and internal linking to improve organic search visibility.
- Support technical SEO improvements, including site structure and performance.
- Monitor rankings, traffic and search performance using analytics tools.
- Optimise content for AI-powered search experiences such as Google AI Overviews, Microsoft Copilot, Chat GPT Search and other generative search platforms.
- Create content that answers user intent and improves visibility within AI-generated search results.
- Track AI search visibility and emerging search trends, making recommendations to improve discoverability.
- Stay up to date with developments in AI Search, generative AI and search engine algorithms.
- Digital Marketing
- Create and edit blogs, case studies, thought leadership articles, web pages and campaign assets.
- Develop content that supports SEO, AI Search, lead generation and brand awareness objectives.
- Repurpose content across digital channels to maximise engagement and reach.
- Maintain a content calendar and support campaign delivery.
- Support integrated marketing campaigns that generate qualified leads.
- Manage digital campaign assets, timelines and stakeholder communications.
- Support with Social Media scheduling and activity
- Key Skills & Experience
Essential
- 2 years+ experience in a digital marketing or marketing executive role.
- Excellent communication skills
- Stakeholder Management experience
- Good understanding of SEO and website management.
- Knowledge of AI Search, content optimisation and emerging search technologies.
- Experience updating websites through a CMS such as Word Press or Hub Spot.
- Digital design and content creation skills.
- Working knowledge of design tools such as Canva and/or Adobe Creative Cloud (In Design, Photoshop, Illustrator).
- Experience using Google Analytics and digital reporting tools.
- Excellent organisation and project management skills
- Ability to analyse data and make recommendations based on insights.
Desirable
- Experience with Hub Spot or similar CRM and marketing automation platforms.
- Experience working with agencies and external suppliers.
- Ability to manage several requests at once and hit deadlines.
- Basic video editing or motion graphics skills.
- Experience working with international teams or in a B2B or professional services setting.
- Hands-on experience across design, web and digital marketing in a global business
Benefits
- Competitive Salary
- 25 days annual leave plus bank holidays (including Christmas shutdown)
- Hybrid Working - Minimum 3 days in office, 2 days working from home
- Pension scheme
- Spill - mental health & wellbeing support
- EV salary sacrifice scheme
- AI Hub, Training Courses & Support
- Free on-site parking
- Family-inclusive annual company celebration
Digital Marketing Executive in Swindon employer: The CFO Centre
At The CFO Centre, we pride ourselves on being an exceptional employer that fosters a supportive and dynamic work culture. Our team of over 700 professionals across the globe is dedicated to empowering mid-tier businesses, offering unparalleled growth opportunities and a family-like atmosphere where every individual is valued. With a focus on meaningful work and a commitment to client success, you'll find yourself in a role that not only challenges you but also allows you to make a significant impact in your community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Swindon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The CFO Centre and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The CFO Centre are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The CFO Centre on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The CFO Centre. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Swindon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The CFO Centre. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The CFO Centre:Show us that you’ve done your homework! In your application, briefly mention what you admire about The CFO Centre’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The CFO Centre
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The CFO Centre will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The CFO Centre, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
