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For Companies At a Glance
- Tasks: Lead and optimise B2B paid media campaigns across global digital channels.
- Company: Join the UK's leader in part-time Finance Director services, empowering ambitious businesses.
- Benefits: Enjoy a hybrid work model, 25 days annual leave, and professional development opportunities.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: 3+ years in paid media with strong analytical skills and B2B experience.
- Other info: Be part of a supportive team with access to exciting career growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Swindon (Hybrid – 3 days/week in office)
Reporting to: Digital Manager
About Us
The CFO Centre is the UK and global leader in part-time Finance Director services, supporting ambitious mid-tier businesses (£2m–£50m turnover) with strategic financial expertise. Operating across 18 countries, we are driven by a mission to deliver Time, Money, and Peace of Mind to our clients. Our culture is collegiate, commercial, and growth-focused; we invest in our people and empower them to make a real impact.
The Opportunity
We are seeking a Digital Paid Media Manager with B2B digital marketing experience to lead the strategy, execution, and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.
Key Responsibilities
- Develop and implement B2B-focused paid media strategies aligned with commercial goals, growth targets, and lead generation KPIs.
- Forecast budgets and allocate spend across channels for maximum ROI.
- Manage performance campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
- Oversee programmatic, display, and retargeting campaigns.
- Monitor towards paid media KPIs (CTR, CPC, CPA, ROAS) alongside B2B-specific KPIs (CPL, CPD, CPW).
- Conduct A/B testing on creatives, audiences, and bidding strategies tailored to B2B buyer journeys.
Analytics & Reporting
- Use tools like Google Analytics and platform dashboards to track performance.
- Provide weekly/monthly reports with actionable insights.
- Work closely with content, design, and SEO teams to ensure cohesive messaging.
Compliance & Best Practices
- Stay updated on platform changes, privacy regulations (GDPR, CCPA), and industry trends.
Skills & Qualifications
- 3+ years of hands-on experience managing paid media campaigns (B2B lead generation preferred).
- Proven track record driving lead generation and pipeline-impacting campaigns.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
- Strong analytical and data interpretation skills.
- Strong understanding of B2B funnels and how marketing contributes to revenue.
- Familiarity with marketing automation and CRM tools, Hubspot preferably.
- Excellent communication and project management skills.
Preferred
- Experience with global campaigns and multi-language targeting.
- Knowledge of programmatic advertising and DSPs.
- Google Ads and Meta certifications.
Why Join Us?
- Be part of a market-leading, global organisation.
- Work in a supportive, high-performing team.
- Enjoy a hybrid working model with flexibility.
- Make a real impact in a fast-paced, entrepreneurial environment.
- Access to professional development and career growth opportunities.
- 25 Days Annual Leave, including Christmas shut down.
- Hybrid working – 2 days working from home, 3 days in our office in Swindon.
- Pension Contributions.
- Cycle to Work Scheme.
- Free on-site parking.
Ready to Apply?
If you are a motivated Paid Media professional looking to grow your career in-house and contribute to a business that values your expertise, we would love to hear from you. Apply now or reach out for a confidential conversation.
Digital Paid Media Manager in Swindon employer: The CFO Centre UK
Contact Detail:
The CFO Centre UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Paid Media Manager in Swindon
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out during interviews and demonstrate your expertise in B2B digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their goals and how your role as a Digital Paid Media Manager can contribute to their success. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at The CFO Centre.
We think you need these skills to ace Digital Paid Media Manager in Swindon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Paid Media Manager. Highlight your B2B digital marketing experience and any specific campaigns you've managed that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for our team. Share your passion for digital marketing and how your skills can help us achieve our commercial goals. Don't forget to mention any relevant certifications!
Showcase Your Achievements: Quantify your successes! Whether it's improving CTR or driving lead generation, use numbers to demonstrate your impact in previous roles. This will help us see the value you can bring to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at The CFO Centre UK
✨Know Your Numbers
As a Digital Paid Media Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CTR, CPC, and CPA. Be ready to discuss how you've used these metrics in past campaigns to drive lead generation and ROI.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing B2B-focused paid media strategies. Think of specific examples where you aligned campaigns with commercial goals and growth targets. This will demonstrate your strategic thinking and ability to deliver measurable results.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the tools mentioned in the job description, like Google Ads, Meta Ads Manager, and Google Analytics. If you have experience with Hubspot or other CRM tools, be ready to share how you've leveraged them in your campaigns.
✨Stay Updated on Trends
The digital marketing landscape is always changing, so show that you're proactive about staying informed. Discuss any recent changes in platform regulations or industry trends that could impact paid media strategies, especially in a B2B context.